Tata Starbucks

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Tata Starbucks Ltd
Joint Venture
Traded as Starbucks "A Tata Alliance"
Industry Coffee shop
Founded Mumbai, Maharashtra, India (19 October 2012 (2012-10-19))
Headquarters Tower 2, Indiabulls Finance Center, Senapati Bapat Marg, Elphinstone Road, Mumbai, Maharashtra, India.[1]
Number of locations
76 stores (July 2015)
Area served
India
Key people
Avani Saglani Davda
(CEO)[2]
Products
Owner
Number of employees
1000+ (Sep 2014)[3]
Website starbucks.in

Tata Starbucks Ltd. is a 50:50 joint venture company, owned by Tata Global Beverages and Starbucks Corporation,[4] that owns and operates Starbucks outlets in India.[5] The outlets are branded Starbucks "A Tata Alliance". Starbucks, through an agreement with Tata Coffee, serves coffee that is 100% locally sourced and roasted.[6]

History[edit]

India's first Starbucks outlet in Elphinstone Building, Horniman Circle, Mumbai.

In January 2011, Starbucks Corporation and Tata Coffee announced plans to begin opening Starbucks locations in India.[7] Despite a false start in 2007,[8] in January 2012 Starbucks finally announced a 50:50 joint venture with Tata Global Beverages, called Tata Starbucks Ltd., which would own and operate outlets branded "Starbucks, A Tata Alliance".[9] Starbucks had previously attempted to enter the Indian market in 2007. Starbucks did not cite any reason for the withdrawal.[10]

On 19 October 2012, Starbucks opened its first store in India, measuring 4500 sq ft in Elphinstone Building, Horniman Circle, Mumbai.[11][12] Starbucks expanded its presence to Delhi on 24 January 2013 by opening 2 outlets at Terminal III of the Indira Gandhi International Airport,[13] and later one in Connaught Place.[14] Tata Global Beverages announced in 2013 that they would have 50 locations by the end of the year,[15] with an investment of 4 billion (US$62 million).[16] However, the company would open its 50th store in India only on 8 July 2014.[17][18][19]

The third city of India to get a Starbucks outlet was Pune, where the company opened an outlet at Koregaon Park, on 8 September 2013.[20][21] Starbucks opened a 3,000-square-foot flagship store at Koramangala, Bangalore on 22 November 2013, making it the fourth city to have an outlet.[22][23][24][25] Starbucks opened its first store in Chennai and 50th store in India on 8 July 2014.[17][18][19]

Products[edit]

Apart from the usual products offered internationally, Starbucks in India has some Indian style product offerings such as Tandoori Paneer Roll, Elaichi Mawa Croissant and Murg Tikka Panini to suit Indian customers.

On 15 June 2015, Tata Starbucks announced that it was suspending the use of ingredients that had not been approved by the Food Safety and Standards Authority of India (FSSAI). The company did not specify what the ingredients or the products they were used in were. The company also stated that it was in the process of applying for FSSAI approval for these ingredients.[26]

Free Wi-Fi is available at all Starbucks stores.[27]

Locations[edit]

As of April 2015, Starbucks operates 76 outlets in 7 cities of India.[28]

State/Region City No. of Outlets First outlet
Delhi New Delhi 17 24 January 2013
Delhi NCR Gurgaon 6 10 July 2013[29][30]
Maharashtra Mumbai 25 19 October 2012
Pune 7 8 September 2013
Karnataka Bangalore 10 22 November 2013
Tamil Nadu Chennai 4 8 July 2014
Telangana Hyderabad 5 1 October 2014

References[edit]

  1. ^ "Terms of Use | Starbucks Coffee Company". Starbucks.in. 2012-09-18. Retrieved 2015-03-03. 
  2. ^ "First Starbucks cafe to come up in South Mumbai by October end". The Statesman. Retrieved 21 October 2014. 
  3. ^ "Starbucks hints at training aid to retain talent at Indian JV". The Hindu. 2014-07-08. Retrieved 2015-03-03. 
  4. ^ "Starbucks to open first India store in Oct, appoints chief executive : India, News - India Today". Indiatoday.intoday.in. 28 September 2012. Retrieved 3 October 2012. 
  5. ^ Business Standard (29 September 2012). "The lady who knows what's brewing at Tata Starbucks". Business-standard.com. Retrieved 3 October 2012. 
  6. ^ Sapna Agarwal (28 September 2012). "Starbucks to open first India outlet in Mumbai". Livemint. Retrieved 3 October 2012. 
  7. ^ "Tata Coffee brings Starbucks to India". Business-standard.com. 14 January 2011. Retrieved 7 July 2011. 
  8. ^ Chatterjee, Saikat (20 July 2007). "Starbucks Delays India Entry, Withdraws Application (Update2)". Bloomberg L.P. Retrieved 15 April 2009. 
  9. ^ "Tata Global Beverages and Starbucks Form Joint Venture to Open Starbucks Cafés across India". Starbucks Press Release. Archived from the original on 4 February 2012. Retrieved 21 October 2014. 
  10. ^ "Starbucks set for festive season flag-off from Mumbai". The Times Of India. 26 June 2012. 
  11. ^ "First look at Starbucks' India store". Businesstoday.intoday.in. 7 July 2013. Retrieved 17 July 2013. 
  12. ^ Special Correspondent. "Business / Companies : Starbucks India Store in Mumbai 28". 
  13. ^ "Tata Starbucks opens two outlets in Delhi". The Hindu (Chennai, India). 25 January 2013. Retrieved 5 February 2013. 
  14. ^ "Starbucks opens in central Delhi". The Economic Times. 7 February 2013. Retrieved 25 March 2013. 
  15. ^ "Starbucks adds three more outlets to its network in India". The Economic Times. 3 June 2013. Retrieved 17 July 2013. 
  16. ^ "Starbucks adds two more stores in Mumbai | Business Standard News". Business-standard.com. 2013-09-10. Retrieved 2015-03-03. 
  17. ^ a b "Tata Starbucks forays into Chennai; takes tally of stores to 50 - Economic Times". Articles.economictimes.indiatimes.com. 2014-07-08. Retrieved 2015-03-03. 
  18. ^ a b "Tata Starbucks opens Chennai outlet; Hyderabad next". Financial Express. 2014-07-09. Retrieved 2015-03-03. 
  19. ^ a b "Tata Starbucks opens first Chennai store". Livemint. Retrieved 2015-03-03. 
  20. ^ "Tata Starbucks to open Pune outlet on Sunday". The Times Of India. 5 September 2013. 
  21. ^ "Starbucks to Open First Store in Pune - NDTV Food". Cooks.ndtv.com. Retrieved 2015-03-03. 
  22. ^ "Starbucks Continues Expansion in India with Opening of New Flagship Store in Bangalore | Starbucks Newsroom". News.starbucks.com. Retrieved 2015-03-03. 
  23. ^ "Tata Starbucks opens its first cafe in Bangalore". Livemint. Retrieved 2015-03-03. 
  24. ^ "Starbucks opens first store in Bangalore". The Seattle Times. 2013-11-22. Retrieved 2015-03-03. 
  25. ^ "Starbucks opens first store in Bangalore, plans 2 more by yr-end". Firstpost. 2013-11-22. Retrieved 2015-03-03. 
  26. ^ http://www.dnaindia.com/money/report-starbucks-suspends-use-of-ingredients-not-approved-by-fssai-2095724
  27. ^ "Starbucks opens three new stores in Delhi and Mumbai". Indiaretailing.com. 4 June 2013. Retrieved 17 July 2013. 
  28. ^ official website of Tata Starbucks, retrieved 21 July 2014.
  29. ^ "Starbucks opens first outlet in Gurgaon, tally at 8 in Delhi-NCR - Business Today". Businesstoday.intoday.in. 2013-07-10. Retrieved 2015-03-03. 
  30. ^ "Starbucks Opens its First Store in Gurgaon - NDTV Food". Cooks.ndtv.com. 2013-07-10. Retrieved 2015-03-03. 

External links[edit]