|Starbucks "A TATA Company"|
|Tata Starbucks limited|
|Founded||Mumbai, Maharashtra, India (19 October 2012 )|
|Headquarters||Tower 2, Indiabulls Finance Center, Senapati Bapat Marg, Elphinstone Road, |
Number of locations
|162 stores (September 2019)|
|Revenue||₹3.45 billion (US$50 million) (FY18)|
|₹12.6 million (US$180,000) (FY18)|
|₹-305 million (US$−4.4 million)|
Number of employees
|1200+ (May 2016)|
TATA Starbucks Private Limited, formerly known as Tata Starbucks Limited, is a 50:50 joint venture company, owned by Tata Global Beverages and Starbucks Corporation, that owns and operates Starbucks outlets in India. The outlets are branded Starbucks "A Tata Alliance".
In January 2011, Starbucks Corporation and Tata Coffee announced plans to begin opening Starbucks locations in India. Despite a false start in 2007, in January 2012 Starbucks finally announced a 50:50 joint venture with Tata Global Beverages, called Tata Starbucks Ltd., which would own and operate outlets branded "Starbucks, A Tata Alliance". Starbucks had previously attempted to enter the Indian market in 2007. Starbucks did not cite any reason for the withdrawal.
On 19 October 2012, Starbucks opened its first store in India, measuring 4,500 sq ft in Elphinstone Building, Horniman Circle, Mumbai. Starbucks opened its first roasting and packaging plant to supply its Indian outlets in Coorg, Karnataka in 2013.
Starbucks expanded its presence to Delhi on 24 January 2013 by opening 2 outlets at Terminal III of the Indira Gandhi International Airport, and later one in Connaught Place. Tata Global Beverages announced in 2013 that they would have 50 locations by the end of the year, with an investment of ₹4 billion (US$58 million). However, the company would open its 50th store in India only on 8 July 2014.
The third city of India to get a Starbucks outlet was Pune, where the company opened an outlet at Koregaon Park, on 8 September 2013. Starbucks opened a 3,000-square-foot flagship store at Koramangala, Bangalore on 22 November 2013, making it the fourth city to have an outlet.
Starbucks opened the largest coffee-forward store in the country at Vittal Mallya Road, Bangalore on 18 March 2019. The store measures 3,000 sq ft, and is Starbucks' 140th outlet in India. Tata Starbucks opened 25 stores in 2017-18 and 30 in the 2018-19 fiscal year.
Starbucks announced its entry into the Gujarat market on 7 August 2019. The company simultaneously opened five stores in Surat and Ahmedabad the next day. Starbucks' flagship store in the state is located at Prahlad Nagar, Ahemdabad and offers more vegetarian options than other Indian outlets. CEO Navin Gurnaney stated that the company would open more than 30 stores in the 2019-20 fiscal year, of which 11 had already opened.
Apart from the usual products offered internationally, Starbucks in India has some Indian-style product offerings such as Tandoori Paneer Roll, Chocolate Rossomalai Mousse, Malai Chom Chom Tiramisu, Elaichi Mewa Croissant, Chicken Kathi Roll and Murg Tikka Panini to suit Indian customers. All espressos sold in Indian outlets are made from Indian roasted coffees supplied by Tata Coffee. Starbucks also sells Himalayan bottled mineral water. Free Wi-Fi is available at all Starbucks stores.
In January 2017, Tata Starbucks introduced Starbucks' tea brand Teavana offering 18 different varieties of tea across its outlets in India. One of the varieties, called the India Spice Majesty Blend, was specifically developed for the Indian market and is only available in India. India Spice Majesty Blend is a blend of full leaf Assam black tea infused with whole cinnamon, cardamom, cloves, pepper, star anise and ginger.
On 15 June 2015, Tata Starbucks announced that it was suspending the use of ingredients that had not been approved by the Food Safety and Standards Authority of India (FSSAI). The company did not specify what the ingredients were or which products they were used. The company also stated that it was in the process of applying for FSSAI approval for these ingredients.
According to the Latte Index, a ranking of the cost of a tall hot latte at Starbucks in 44 countries, India was the fifth most expensive country to purchase the beverage based on January 2016 prices. The index published by US-based consumer research firm ValuePenguin found that a tall hot latte cost US$7.99 in India, far higher than the $2.75 it costs in the cheapest country, the United States, but much lower than the $12.32 in the most expensive country, Russia.
Tata Starbucks launched the Starbucks Delivers program in early 2019. The service offers home delivery from Starbucks outlets through a partnership with Swiggy. The service was first launched in Mumbai, with plans to roll it out to other cities.
As of March 2019, Starbucks operates 140 outlets in 10 cities of India. The 100th store came up at Kamala Mills in Mumbai.
|State/Region||City||No. of Outlets||First outlet|
|Delhi||New Delhi||17||24 January 2013|
|Delhi NCR||Gurgaon||7||10 July 2013|
|Noida||3||15 February 2016|
|Maharashtra||Mumbai||46||19 October 2012|
|Pune||11||8 September 2013|
|Karnataka||Bangalore||19||22 November 2013|
|Tamil Nadu||Chennai||8||8 July 2014|
|Telangana||Hyderabad||7||1 October 2014|
|West Bengal||Kolkata||4||21 March 2018|
|Chandigarh||Chandigarh||2||19 October 2018|
|Gujarat||Ahmedabad||3||8 August 2019|
|Surat||2||8 August 2019|
The US-based Starbucks Corporation filed a lawsuit in the Delhi High Court in July 2018 against Delhi-based coffee chain SardarBuksh for allegedly copying their name and logo. The owner of SardarBuksh agreed to change its name on 28 September 2018. Sanmeet Singh Kalra, co-founder of SardarBuksh, said, "Our name rhymed with Starbucks which is why the court has ruled in their favour." Kalra also stated that his company would not change its logo. Its logo features a circle of green and black with a figure at the centre, similar to the Starbucks logo, except with a man in a turban instead of a mermaid.
In March 2019, an investigation by the Directorate General of Anti Profiteering (DGAP) found Tata Starbucks guilty of profiteering ₹45.1 million (US$650,000) by not reducing the goods and services tax (GST) charged on coffee. The GST Council had reduced the tax rate on restaurants from 18% to 5% from 17 November 2017. However, the DGAP found that Tata Starbucks had raised the base price of one coffee variant such that its retail price remained the same even after the tax rate was reduced. The case is pending before the National Anti-Profiteering Authority (NAA), which will issue the final verdict.
The Tata Group and Starbucks Corporation also collaborate on some ventures outside India. Starbucks Reserve Tata Nullore Estates, the first-ever Starbucks Reserve coffee sourced exclusively from India, became the first Indian coffee to be roasted and sold at Starbucks home city of Seattle in 2016. The coffee was later rolled out across Starbucks outlets in the United States. In the same year, Starbucks began selling Himalayan bottled mineral water at its outlets in Singapore and also began retailing its products on board all flights of Vistara, a joint venture between the Tata Group and Singapore Airlines.
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