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|Traded as||BSE: 532371|
|Headquarters||Mumbai, Maharashtra, India|
(MD & CEO)
|Products||Fixed-line and mobile telephony, broadband and fixed-line internet services, digital television and network services|
|Revenue||₹3,191 crore (US$440 million) (2017)|
|Members||6.61 crore (2014)|
Viom Networks (26%)
Tata Teleservices Limited (TTSL) is an Indian broadband and telecommunications service provider based in Mumbai, Maharashtra, India. It is a subsidiary of the Tata Group, an Indian conglomerate. It operates under the brand name Tata DoCoMo in various telecom circles of India.Tata Teleservices have sought to exit mobile telecom due to heavy losses and debt and sell its unit to Airtel in a debtfree and cash-free deal and described as virtually free and Airtel will only pay a part of Tata Teleservices's unpaid spectrum payment liability.
In November 2008, Japanese telecom giant NTT Docomo picked up a 26 per cent equity stake in Tata Indicom, a subsidiary of Tata Teleservices, for about ₹130.7 billion (US$1.8 billion) or an enterprise value of ₹502.69 billion (US$7.0 billion). NTT DOCOMO announced on 25 April 2014 that they are going to sell 100% of their shares in Tata Indicom to Tata Teleservices and exit Indian Telecom. The reason for exit is because of huge loss of $1.3 billion.
In February 2008, TTSL announced that it would provide CDMA mobile services targeted towards the youth, in association with the Virgin Group on a franchisee model basis. By April 1, 2015, all Virgin Mobile CDMA & GSM customers have been migrated into the umbrella Tata Indicom brand (Tata Indicom for Mumbai NCR).
Currently Tata Teleservices provides mobile services under the following brand names:
- Tata DoCoMo (GSM mobile operator, wireless broadband)
On 9 October 2017 Tata Teleservices announced it is preparing an exit plan for most of its 5,000-odd employees, which includes a notice of three to six months, severance packages for those willing to leave earlier, a voluntary retirement scheme (VRS) for elders, while transferring only a small part of its employees to other group companies.
NTT DoCoMo exit
NTT DoCoMo announced on 25 April 2014 that they are going to sell 100% of their shares in Tata Indicom to Tata Teleservices and exit Indian Telecom. The reason for exit is because of huge loss of $780 million during financial year ending 31 March 2014 .
Sale to Bharti Airtel
On 12 October 2017, Bharti Airtel announced that it would acquire the consumer mobile businesses of Tata Teleservices Ltd (TTSL) and Tata Teleservices Maharastra Ltd (TTML) in a debt-free cash-free deal. The deal will essentially be free for Airtel which will only incur TTSL's unpaid spectrum payment liability. TTSL will continue to operate its enterprise, fixed line and broadband businesses and its stake in tower company Viom Networks. The deal received approval from the Competition Commission of India (CCI) in mid-November 2017. On 29 August 2018, Bharti Airtel, got its approval for the merger proposal with Tata Teleservices.
Tata Indicom in April 2009, crossed the 35 million subscribers mark in the wireless category with an overall subscriber base of over 36 million.
Tata Teleservices is #2 in terms of market share in Delhi NCR region with a subscriber base of 5 million.
Tata Teleservices offers multiple tariff plans in both the Post-paid and Pre-Paid category. It also offers Mobile value-added services (VAS) to subscribers.
Tata Teleservices launched the Virgin Mobile brand to target the youth segment.
TTSL also maintains a distribution network across villages, wherein people are appointed and trained by TTSL – who visit villages on a bicycle or a two-wheeler at defined times on defined days of the week, selling recharge vouchers and servicing equipment; each runner covers between 200 and 300 customers?
The company joined hands with Tata Chemicals, Tata Kisan Sansar (TKS) network, disseminating information through these centres and using them as local distributors.
The company's retail business has around 3,000 outlets nationally, comprising 600 TTSL owned stores and around 2,500 stores in the Franchisee format. Tata Indicom already covers the top 700 towns in India in terms of population through
Tata indicom also maintains an online portal for its customers i-choose where the customers can buy Tata Indicom CDMA post-paid connections and prepaid recharge vouchers with an upfront commitment of activation and delivery of the handset within 72 hours.
Value added services
Tata Teleservices, in October 2007 launched Tata Zone, an infotainment portal on Tata Indicom BREW-enabled mobile phones, in Hindi. This service has applications, pricing details, downloads and browsing instructions in Hindi.
The rationale behind this was simple: - 66% of all Indians speak Hindi, while less than 5% understand English.
Under its VAS bouquet, TTSL offers services such as News, Games, Faith and Prayers, Ringtones, Streaming TV, Fun Shows, Video Zone, Song Download Express, Cricket, Internet Surfing, Astrology, and Mobile.
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- Indicom Exit
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