|Also called||Tata GenX Nano (facelift)|
|Assembly||India: Gujarat, Sanand (Sanand Plant)|
|Designer||Justin Norek (I.DE.A Institute)|
Pierre Castinel (Tata Design Studio)
Girish Wagh (Project Manager)
|Body and chassis|
|Body style||4-door hatchback|
5-door hatchback (GenX Nano)
|Engine||0.624 L I2 SOHC MPI petrol|
|Wheelbase||2,230 mm (87.8 in)|
|Length||3,099 mm (122.0 in)|
3,164 mm (124.6 in) (GenX Nano)
|Width||1,495 mm (58.9 in)|
|Height||1,652 mm (65.0 in)|
|Curb weight||600–635 kg (1,323–1,400 lb)|
The Tata Nano was a compact city car manufactured and marketed by Indian automaker Tata Motors over a single generation, primarily in India, as an inexpensive rear-engined hatchback intended to appeal to current riders of motorcycles and scooters — with a launch price of one lakh rupees or US$2500 in the year 2008.
Numerous factors led to the decline of sales volume, including delays during the factory relocation from Singur to Sanand, early instances of the Nano catching fire, the perception of the car being unsafe and lacking quality due to cost cutting. Tata Motors projected production of 250,000 annually at launch, actually achieving sales in of 7591 for model year 2016-17. The project lost money for Tata, confirmed by former Tata Sons chairman Cyrus Mistry and confirmed by current Tata Motors management.
In 2017, Tata Motors said manufacture would continue due to the Tata's emotional commitment to the project, despite poor market demand. In 2018, Cyrus Mistry, Former Chairmen of the Tata Group, called the Tata Nano a failed project, with production ending in May 2018.
- 1 History
- 2 Price
- 3 Technical specifications
- 4 Tata GenX Nano (2015-2018)
- 5 Alternative powerplants
- 6 European export
- 7 Car fires
- 8 Reception
- 9 Sales
- 10 End of production
- 11 Awards
- 12 In the media
- 13 See also
- 14 References
- 15 External links
After successfully launching the low cost Tata Ace truck in 2005, Tata Motors began development of an affordable car that would appeal to the many Indians who ride motorcycles. The purchase price of this no frills auto was brought down by dispensing with most nonessential features, reducing the amount of steel used in its construction, and relying on low cost Indian labour.. The nonessential features include, removal of the passenger's side wing mirror, having one wiper blade, having only three lug nuts per wheel, removal of the fuel filler cap from the fuel tank and not having air conditioning .
The introduction of the Nano received much media attention due to its low price of 1 lakh rupees (Rs. 100,000).
Expectations and effects
Expectations created for the car during the run up to its production may have been out of proportion with its realised success. A 2008 study, by Indian rating agency CRISIL, thought the Nano would expand the nation's car market by 65%, but, as of late 2012, news reports have detailed the underwhelming response of the Indian consumer to the offering; sales in the first two fiscal years after the car's unveiling remained steady at about 70,000 units although Tata appears intent on maintaining a capacity to produce the car in much larger quantities, some 250,000 per year, should the need arise.
It was anticipated that its 2009 debut would greatly affect the used car market, and prices did drop 25–30% prior to the launch. Sales of the Nano's nearest competitor, the Maruti 800, fell by 20% immediately following the unveiling of the Nano. It is unknown if the Nano has had a lasting effect on the prices of and demand for close substitutes. In July 2012, Tata's Group chairman Ratan Tata, who retired in January 2014, said that the car had immense potential in the developing world while admitting that early opportunities were wasted due to initial problems. Due to the sales drops, only a single unit was produced in June 2018.
Singur factory pullout
Tata Motors announced in 2006 that the Nano would be manufactured in Singur, West Bengal. Local farmers soon began protesting the forced acquisition of their land the new factory entailed. Tata first delayed the Nano launch and later decided to build the car in a different state, Gujarat, instead.
Announced as the most affordable production car in the world, Tata aimed for a price of one lakh rupees, or ₹100,000, which was approximately $2,000 US at the time. Only the very first customers were able to purchase the car at that price, and as of 2017, the price for the basic Nano starts around ₹ 215,000. Increasing material costs may be to blame for this rapid rise in price.
Compared to the Volkswagen Beetle it had a relatively low price, though still high in terms of the average salary of an Indian industrial worker / farmer. In 1990, a Beetle from Mexican factories was priced at $5,300, about $10,164 in today's money. The Ford Model T's initial price was about $850, equivalent to $23,702 today. The price of the Nano was only just higher than the corrected price of the Briggs & Stratton Flyer of the 1910s, with the Flyer costing US$125 ($1,767 in 2016), even though the Flyer would today hardly be considered more than a go-kart.
The original Nano is not street legal in the US, and cannot legally be sold as a grey market import until 2034, when the original 2009 models receive a 25-year exemption from the US Customs and Border Protection. Despite a readily-available dealership network in the US through the Jaguar Land Rover division of Tata, Tata Motors did not use Jaguar Land Rover to sell the Nano.
The Nano's design implements many measures to reduce manufacturing costs.
Comparison with the Maruti Alto 800, the Tata Nano's closest competitor:
|Tata Nano||Maruti Alto 800|
|* The Nano's trunk was only accessible from inside the car, as the rear hatch does not open, but it eventually received a full hatchback in 2015.||* Maruti 800 initially had only an opening rear-windscreen, but later got a full hatchback.|
|* One windscreen wiper instead of the usual pair||* Two windscreen wipers.|
|* No base power steering due to light weight. Added in higher variants in later models.||* Power Steering only in higher variants.|
|* Three lug nuts per wheel ||* Four lug nuts per wheel|
|* Driver side wing mirror on base model. Higher variants fitted with passenger side ORVM from 2012 onwards.||* Both side ORVMs in certain variants.|
|* Radio or CD player was optional||* Radio or CD player was optional|
|* No airbags on any model||* no airbag in any variant.|
|* 624cc rear engine, 2 cylinders (312cc each)||* 800cc front engine, 3 cylinders (266cc each).|
|* No air conditioning in base model||* No air conditioning in base model|
|* Front passenger seat same as the driver seat, and the headrests are integrated.||* Front passenger seat same as the driver seat, but headrests separate. Later models switched to integrated headrests.|
|* Thinner 135/70-R12 space saver spare tyre.||* Full size spare tyre.|
|* No external fuel filler cap. Fuel inlet is accessed by opening the front hood.||* External fuel filler cap.|
|* Front door power windows only offered on highest variant. PW switches placed on central console rather than on door pads.||* Front door power windows only offered on highest variant.|
The Nano (2012) was a 38 PS (28 kW; 37 hp) car with a two-cylinder 624 cc engine mounted in the rear of the car. The car complied with Bharat Stage 4 Indian Emissions Standards, which are roughly equivalent to Euro 4.
The development of the Nano led to 31 design and 37 technology patents being filed.
|Engine:||2 cylinder petrol with Bosch multi-point fuel injection (single injector) all aluminium 38 metric horsepower (28 kW) 624 cc (38 cu in)|
|Bosch Motronic ECU (engine control unit)|
|2 valves per cylinder overhead camshaft|
|Compression ratio: 9.5:1|
|bore × stroke: 73.5 mm (2.9 in) × 73.5 mm (2.9 in)|
|Power: 38 PS (28 kW; 37 hp) @ 5500 +/-500 rpm|
|Torque: 51 N⋅m (38 ft⋅lbf) @ 3000 +/-500 rpm|
|Layout and Transmission||Rear wheel drive|
|4-speed manual transmission|
|Steering||mechanical rack and pinion w/o servo|
|Turning radius: 4 metres|
|Performance||Acceleration: 0-60 km/h (37 mph): 30 seconds|
|Maximum speed: 105 km/h (65 mph)|
|Fuel efficiency (overall): 25.35 kilometres per litre (4.24 litres per 100 kilometres (66.6 mpg‑imp; 55.5 mpg‑US))|
|Body and dimensions||Seat belt: 4|
|Trunk capacity: 150 L (5.3 cu ft)|
|Suspension, Tires & Brakes||Front brake: 180 mm drum|
|Rear brake: 180 mm drum|
|Front track: 1,325 mm (52.2 in)|
|Rear track: 1,315 mm (51.8 in)|
|Ground clearance: 180 mm (7.1 in)|
|Front suspension: MacPherson strut with lower A arm|
|Rear suspension: Independent coil spring|
|Bosch||Oxygen sensor, Gasoline injection system (diesel will follow), starter, alternator, brake system|
|Continental AG||Gasoline fuel supply system, fuel level sensor|
|Caparo||Inner structural panels|
|HSI AUTO||Static sealing systems (Weather Strips)|
|Rane Madras Limited||Steering Assembly|
|Denso||Windshield wiper system (single motor and arm)|
|FAG Kugelfischer||Rear-wheel bearing|
|Federal-Mogul||Pistons, Piston rings, Spark plugs, Gaskets, Systems protection|
|Ficosa||Rear-view mirrors, interior mirrors, manual and CVT shifters, washer system|
|ITW Deltar||Outside and inside door handles|
|Mahle||Camshafts, spin-on oil filters, fuel filters and air cleaners|
|Ceekay Daikin/Valeo||Clutch sets|
|Visteon||Air induction system|
|ZF Friedrichshafen AG||Chassis components, including tie rods|
|Behr||HVAC for the luxury version|
|Dürr||Lean Paint Shop|
Tata GenX Nano (2015-2018)
In May 2015, to revive the model's sales, Tata Motors proposed a redesign both inside and outside the car: the name was changed to GenX Nano to underline the changes, the range was offered in 21 different versions and a 5-speed semi-automatic transmission was introduced. Electric power steering, air conditioning, and Bluetooth radio were available on top models in addition to new colors and new alloy wheels. The body was strengthened and the front and rear bumpers were also changed, which slightly increased the length to 3,164 centimeters. The interior was also redesigned with new fabrics and improved soundproofing of the model. The rear opening door and the 5-seat homologation were also introduced. The engine remained the 2-cylinder 624 cc (38.1 cu in) with 38 hp.
The Nano was driven by a petrol engine. Though several variants were proposed, none were put into production. An upscale version was shown at an autoshow.
Tata Motors signed an agreement in 2007 with a French firm, Motor Development International, to produce a compressed air car Nano. While the vehicle was supposed to be able to travel approximately 200 kilometres (120 mi) on $3 US of electricity to compress the air, Tata's Vice-President of Engineering Systems confirmed in late 2009 that vehicle range continued to be a problem.
If an EV Nano had been produced the expectations were that it would have been a highly affordable electric car using lithium-ion batteries and having a range of 80 miles (130 km). A Norwegian electric car specialist, Miljøbil Grenland AS, was named as a proposed partner in the project.
Tata Nano CNG emax (Bi-fuel)
The Nano CNG emax was launched in October 2013. It could run on either gasoline or compressed natural gas. Initially, it was to be sold in Delhi and parts of Maharashtra and Lucknow, where CNG was available at fuel outlets. The bifuel engine was powered by both CNG and petrol. In natural gas operation, the engine delivered maximum power of 33 horsepower and 45 Nm of maximum torque. The tank had a capacity of 32 liters of CNG.
Tata Super Nano
In December 2014, Coimbatore-based JA Motorsport presented a 230 hp 1.3-liter engined version of the Nano called the 'Super Nano' at the Autocar Performance Show. Featuring a full body kit, slick tyres, a bolt-on roll cage, and smoked head and taillamps, the Super Nano featured carbon fibre components, Recaro seats, and steering-mounted paddle shifters.
There were reports of several fire incidents involving the Nano. The company denied those were connected to the car's design or its parts and blamed "foreign electrical equipment" found on top of the exhaust system. The company offered to retrofit the exhaust and electrical systems but refused to recall the cars. Tata extended the warranty on the car, including those already sold, from 18 months to four years in early December 2010.
The Nano received a mixed reception from Indian consumers; reasons given included that it was still too expensive compared to a motorcycle, and the extended waiting time for delivery (a few months). Although it was identified as the most affordable car, a secondhand car that was more expensive when it was new gave more social status; the Nano was considered a "poor man's" vehicle, turning some people away. The fires and other safety issues were also a concern.
Tata Motors ended FY16 selling 21,012 Nanos, up from 16,901 in FY15.
In 2014, a Nano was crashed for NCAP by ADAC in Germany. Despite Tata's claim that it was expecting 4 stars, the Nano got no stars for lack of adult protection and did not meet basic UN safety requirements. It also lacked airbags.
At the time of launch Tata Motors planned to sell 250,000 units per year. The maximum sales ever achieved was 74,527 units during FY 2011-2012 and then sales declined rapidly year on year leading to a negligible market share of the car in the "A" segment. The product was expected to be phased out soon as dealers stopped placing orders.
FY 2009–2010 30,000 approx
FY 2010–2011 70,432
FY 2011–2012 74,527
FY 2012–2013 53,848
FY 2013–2014 21,129
FY 2014–2015 16,903
FY 2016-2017 7,591
FY 2017-2018 April - October 1,502
End of production
Due to the low sales of the model (only one Nano was assembled in June 2018 against the 275 assembled in June 2017) Tata Motors announced the end of production without any direct successor. The Nano was never really appreciated by the public and sales were always lower than expected.
- 2010 Business Standard Motoring Indian car of the year
- 2010 Bloomberg UTV-Autocar car of the year
- 2010 Edison Awards, first place in the transportation category
- 2010 Good Design Awards, in the category of transportation
- 2014 India's Most Trusted hatchback car, according to The Brand Trust Report 2014 edition
In the media
- Small Wonder: The Making of Nano–a book about the creation of the Tata Nano
- A Megafactories episode on this vehicle
- From Bollywood to Hollywood in Jay Leno's garage. YouTube channel.
- "Manufacturing: Sanand". Tata Motors. Archived from the original on 20 September 2012. Retrieved 6 June 2012.
- Patton, Phil (11 February 2010). "A Tata Nano Takes Manhattan". The New York Times.
- "Analysis - Tata Motors' future models under the microscope". Just-Auto.com. 4 August 2017. Retrieved 11 August 2018.
- "Official specifications for Tata Nano". Tata Motors.
- Chang, Richard S. "Tata Nano: The World's Cheapest Car".
- "Tata Motors Shuts Down Loss Making Small Car Tata Nano Production". Pixr8. Archived from the original on 19 January 2017.
- "Nano a loss-making product, says Tata Motors". Hindustan Times. 4 November 2016.
- "Tata Motors to continue Tata Nano production for now". Overdrive. 27 September 2017.
- "Tata Nano sales to continue in spite of no demand". The Hans India. 29 September 2017.
- "Air Asia Case Puts Spotlight Once Again on Cyrus Mistry's 'Legacy Hotspots'". The Wire. Retrieved 5 June 2018.
- Meredith, Robyn (19 April 2007). "The Next People Car". Forbes. Yahoo! – ABC News Network. Archived from the original on 19 July 2012. Retrieved 6 June 2012.
- BIJOY KUMAR Y (12 April 2009). "Tata Nano – Nano second to none!". Business Standard. Retrieved 6 June 2012.
- "Bodacious Tata: India Delivers World's Cheapest Car". Spiegel Online International. 11 January 2008. Retrieved 6 June 2012.
- "Tata Nano may expand market by 65%: CRISIL- Automobiles-Auto-News By Industry-News". The Economic Times. 12 January 2008. Retrieved 8 June 2009.
- Avinash Nair (26 April 2012). "Two years on, Tata Nano sales yet to hit top gear". The Indian Express. Retrieved 29 October 2012.
- "Tata Nano sends used car prices tumbling in India". The Motor Report. 11 February 2008. Retrieved 30 July 2011.
- "Nanomania overwhelms Indian car market". Autocar. 7 February 2008. Retrieved 10 February 2008.
- "Why Ratan Tata thinks Nano has 'enormous potential'". 13 July 2012.
- "Nano wars: Tata threatens to make the world's cheapest car somewhere else". The Economist. 28 August 2008. Retrieved 6 June 2012.
- For initial delay, see Rain, political unrest delay Tatas' dream car Rediff.com, 3 August 2007
- For pullout from West Bengal site, see "It's final: Tata Motors to pull out of Singur". NDTV.com. NDTV Convergence Limited. 3 October 2008. Retrieved 6 June 2012.
- For relocation to Gujarat, see "Manufacturing: Sanand". Tata Motors. Archived from the original on 20 September 2012. Retrieved 6 June 2012.
- KURCZEWSKI, NICK (23 March 2009). "Tata Nano Launched in Mumbai". The New York Times. Wheels Blog. Retrieved 6 June 2012.
- For only first customers receiving ₹ 100,000, see Krishnan, Janaki (16 July 2009). "Tata Motors to deliver first Nano on Friday". Thompson Reuters. Retrieved 6 June 2012. Many Indians were of the opinion that Tata just managed to offer offered a four-wheeled auto-rickshaw for a price of INR 2,00,000.
- For 2017 price, see "Price List: Select to view citywise ex-showroom price of the Nano". Tata Motors. Retrieved 10 January 2017.
- UHLIG, MARK (20 October 1990). "Mexico City Journal; Miss the VW Bug? It Lives Beyond the Rio Grande". The New York Times. Retrieved 8 August 2012.
- 2012 National Geographic "Megafactories" about Nano
- "Feds crush a Land Rover Defender to scare illegal importers". Yahoo Autos. 26 August 2013. Retrieved 18 September 2014.
- "Tata Nano -- World's Cheapest Car Coming to U.S. Cars". rankingsandreviews. Retrieved 18 September 2014.
- "Quick Spin: 2011 Tata Nano CX – Driving the world's cheapest car". Autoblog Canada. 15 September 2010. Retrieved 29 July 2011.
- "Tata Nano safety under scrutiny after dire crash test results". The Guardian. 30 January 2014. Retrieved 4 February 2014.
- Ruth David (10 January 2008). "Tata Unveils The Nano, Its $2,500 Car". Forbes.
- "Nano Mania". Autocar India. February 2008. Archived from the original on 27 April 2008. Retrieved 5 February 2008.
- "India's £1,250 car". Auto Express. Retrieved 14 January 2008.
- "India's Tata low-cost Nano took a lot of high-tech". ae-plus.
- "Tata Nano GenX: cambio di rotta (in Italian) [Tata GenX Nano: change of direction]". Al Volante. 19 May 2015. Retrieved 20 July 2018.
- "Tata Motors launches the GenX Nano range, its new compact hatch". Tata Motors. 19 May 2015. Retrieved 19 July 2018.
- "2015 Tata GenX Nano Launched; Prices Start at 1.99 Lakh". CarAndBike.com. 20 May 2015. Retrieved 19 July 2018.
- TaMo’s ambitious ‘Air Car’ faces starting trouble Daily News and Analysis, 25 November 2009.
- Hall, Kenneth (10 July 2008). "Tata Nano could come with optional air-powered engine". MotorAuthority. Retrieved 29 August 2010.
- "Tata plans E-Nano, electric version of Rs 1-lakh car". domain-b.com. 20 August 2008. Retrieved 8 June 2009.
- "World's cheapest EV: Tata Nano electrifies Geneva show". USA Today. 4 March 2010.
- "Let Tata's Nano be electric". Merinews.com. Retrieved 8 June 2009.
- "World's cheapest EV: Tata Nano electrifies Geneva show — Drive On: A conversation about the cars and trucks we drive". USA Today. 4 March 2010. Retrieved 29 August 2010.
- "Tata Motors Introduces Bi-Fuel Version of Nano Minicar". The Wall Street Journal, Santanu Choudhury
- "Tata Motors launches the Tata Nano CNG emax". Tata Motors. 8 October 2013. Retrieved 28 July 2018.
- "230hp Super Tata Nano Revealed, Costs INR 25 Lakhs". indianautosblog.com. Retrieved 28 March 2016.
- "Tata unveils a Nano for Europe". Automotive News. Retrieved 18 September 2014.
- "Tata's Nano, the Car That Few Want to Buy". The New York Times. Retrieved 18 September 2014.
- "Where Did It All Go Wrong For Tata's Nano?". Pakistan Defence. Retrieved 18 September 2014.
- Avinash Tavares. "Marketing lessons from tata nano". Retrieved 18 September 2014.
- "Cheap proves costly for Tata Nano in status-conscious India". Daily News. New York. Agence France-Presse. 30 January 2012. Retrieved 4 February 2014.
- Business Standard. "Is the Tata Nano in the last leg of its journey?". Retrieved 15 April 2017.
- "Tata Nano safety under scrutiny after dire crash test results". Guardian. Retrieved 9 September 2017.
- "Tata Nano falls short of global crash test standards – video". Guardian. Retrieved 9 September 2017.
- "Tata Nano likely to be phased out soon as dealers stop placing orders". DNA India. 26 November 2017. Retrieved 14 October 2018.
- "Bidding farewell to 'cheapest car': Tata Nano likely to be phased out soon". TimesNowNews. 26 November 2017. Retrieved 14 October 2018.
- Nair, Avinash (26 April 2012). "Two years on, Tata Nano sales yet to hit top gear". The Indian Express. Ahmedabad. Retrieved 14 October 2018.
- "Popularity continues to elude Nano, sales down 88%". Hindustan Times. Archived from the original on 7 May 2013. Retrieved 18 September 2014.
- "Sales of Tata Nano, world's cheapest car, set to hit six-year lows". The Indian Express. 5 March 2015.
- Aggarwal, Yogita (1 March 2014). "7 Reasons Why Tata Nano Did Not Take Off as Expected". letuspublish.com. Retrieved 18 March 2016.
- Kumar, Arjun (25 April 2017). "Tata Nano Sales At An All Time Low, 174 Units Sold In March". MotorBeam. Retrieved 14 October 2018.
- "RIP Nano. World's Cheapest Car Goes Up in Smoke". Bloomberg.com. 11 July 2018. Retrieved 19 July 2018.
- "BS Motoring Jury Award 2010: Tata Nano". Business Standard. 26 December 2009. Retrieved 6 June 2012.
- fe Bureaus (18 January 2010). "Nano, Pulsar among winners of Bloomberg UTV-Autocar awards". The Financial Express. Retrieved 22 February 2010.
- "Edison Awards 2010 honoring innovation in the development and launch of new products and services". Edisonawards.com. 2 April 2010. Retrieved 17 October 2010.
- "Tata Nano shines! Wins global design award". Rediff.com. 5 January 2010. Retrieved 23 December 2010.
- "The Brand Trust Report 2014". Trust Research Advisory.
- "Tata Nano again tops 'most trusted automobile' list". The Hindu Business Line. 18 February 2014. Retrieved 24 December 2015.
- "Ratan Tata didn't want Nano stitched like shirt around button: Book". dna. Retrieved 18 September 2014.
- https://carbuzz.com/news/from-bollywood-to-hollywood-leno-takes-stock-of-tata-nano From Bollywood to Hollywood, Leno Takes Stock of Tata Nano]
|Wikimedia Commons has media related to Tata Nano.|
Tata road car timeline, Indian market, 1990s–present
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|Compact crossover SUV||Harrier|