Taxi Orange was an alternative to the Big Brother reality show, quite popular in Austria. It was broadcast by the public television channel ORF. The idea, like Big Brother, was to lock up a group of people in a closed environment, only allowed to leave in an orange taxi, so they were still able to interact with the world outside.
The habitat and the taxi interior were videotaped and used to produce a 30-minute daily summary. Each week, viewers elected a winner who had to decide on the exclusion of one colleague. The winner received 1 million Schillings. Two seasons (2000, 2001) were produced.