|Industry||Transportation network company|
|50 cities in Europe, Africa, Middle East, North America and Australia|
|Services||Transportation network company|
Taxify is an international transportation network company founded and headquartered in Tallinn, Estonia. The company develops and operates the Taxify mobile application, which allows people to request a taxi or private driver from their smartphone, as well as electric scooters under the sub-brand Bolt. As of May 2018, Taxify operates in 28 countries and 50 cities in Europe, Africa, West Asia, North America and Australia. The company has 15 million customers globally and more than 500,000 drivers use the platform to offer rides.
Taxify was founded by Markus Villig (then only 19 years old, a high-school student) in 2013, with a vision to aggregate all Tallinn and Riga taxis into one platform. The service was launched in August 2013 and in 2014 it went on to foreign shores.
In 2017 Taxify launched its services in London by acquiring a local taxi company with a licence to operate, but was forced by Transport for London to shut down its services. Taxify has filed a new licence application with plans to reopen services in London.
In September 2018, Taxify announced expanding into dockless electric scooters and launched them in Paris under the new Bolt brand. Taxify also said it plans to release scooters in several other European and Australian cities where their app is already established, but will also launch in new markets where they’ve been unable to offer ride-hailing services because of regulatory roadblocks, including Germany and Spain.
Prior to announcing a strategic partnership with Didi Chuxing, Taxify had raised over €2 million in investment capital from Estonian and Finnish angel investors. In August 2017, Didi Chuxing invested an undisclosed amount believed to be an “eight-figure U.S. dollar sum”. A May 2018 funding round with a $175 million investment from Daimler, Didi and others led to a 1 billion dollar valuation for the company, making it a unicorn.
- Taxify was the first transportation app in the world to allow customers to pay for their trips via mobile carrier billing.
- Became the #2 travel app in South Africa, and #1 travel app in Kenya and Nigeria in 2017.
- Became the leading ride-hailing platform in Africa in 2018. 
- Reached 10 million customers in May 2018.
- Expanded into electric scooters in September 2018 and became the first platform integrating these with ride-hailing services in one app.
How it works
Taxify operates their app, which enables people to hail rides from their smartphones. Taxify's application is available for Android, iOS and Windows Phone. Riders must choose a payment method: cash, credit card or mobile carrier billing before they can use the service. The customer requests a ride and confirms their pick-up location. Once the driver accepts the trip, the customer will be able to see the driver's name and car details. After the ride is completed both driver and the rider can rate each other.
Taxify has stressed the importance of customer safety. All drivers undergo a criminal background check and in-person training. Drivers are also required to be at least 21 years old and have had a driver's license for at least 3 years. Taxify has a zero-tolerance policy against alcohol and drug use. In Nigeria, Taxify has included an SOS button for drivers that sends real time emergency alerts to the Lagos State Emergency Response Agency. In South Africa, a similar feature is powered by the safety app Namola.
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- Taxify - Official Website