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|Industry||Food and Confectionery Manufacturers|
|Founders||Alex Whitmore, Kathleen Fulton, and Larry Slotnick|
|Headquarters||Somerville, Massachusetts, US|
|Products||Stone Ground Origin Bars, Amaze Bars, Chocolate Mexicano Discs, Chocolate Covered Treats, Tazitos Minibars, Baking Products|
Taza Chocolate is a Mexican-inspired stoneground, organic chocolate manufacturer based in Somerville, MA, USA. The factory was founded by Alex Whitmore in 2005 and is home to over 40 different products that can be found in 2,800 retail stores across the country.
Alex Whitmore founded Taza Chocolate in 2005 after a trip to Oaxaca, Mexico where he first encountered stone ground chocolate. He learned from a molinero in Oaxaca authentic Mexican techniques, such as how to grow cacao beans and how to hand-carve granite millstones. The first batch of Taza Chocolate was created in Whitmore’s kitchen, using simple and traditional Mexican processes with stone mills.
After building out a factory space in Somerville, Massachusetts in 2006, Whitmore acquired a mix of traditional and vintage machinery, including stone mills from Oaxaca, an Italian winnower from Dominican Republic, and a Barth Sirocco roaster from Italy. The cacao beans were initially bought from brokers, but Whitmore later traveled through Central and South America and the Caribbean in search of farmers who could work directly with him. Whitmore and his co-founder and wife, Kathleen Fulton, have maintained a Direct Trade relationship with every cacao grower from where they source the cacao beans.
Taza Chocolate is sold across the United States and in certain countries abroad.
Direct trade process
Taza sells a variety of chocolates in bars and discs, including:
The Amaze Bars: Stone ground chocolate combined with other flavors
- Wicked Dark
- Cacao Nib Crunch
- Coco Besos Coconut
- Raspberry Nib Crunch
- Sea Salt Almond
- Toffee, Almond & Sea Salt
Chocolate Covered Treats: Almonds, cashews, hazelnuts, and cacao nibs covered in stone ground dark chocolate
Gifts and Collections: Packaged gifts
- Oaxacan Sampler
- Chocolate Mexicano Sampler
- Chocolate Mexicano Classic Collection
- Spiked Eggnog
Chocolate Mexicano Discs: Rustic, organic dark Mexican style chocolate discs
- Cacao Puro
- 85% Super Dark
- Chipotle Chili
- Guajillo Chili
- Salted Almond
Origin Bars: Minimally processed stone ground bar
- 60% Dark Dominican Republic
- 70% Dark Dominican Republic
- 77% Dark Belize
- 80% Dark Dominican Republic
- 87% Dark Bolivia
Tazito Minibars: Crispy brown rice paired with 65% dark chocolate
- Almond Crunch
- Coconut Crunch
- Crispy Crunch
- Hazelnut Crunch
- Ailworth, Erin. "Taza Chocolate focuses on quality amid growth". bostonglobe.com. The Boston Globe.
- Luna, Taryn. "Seven Things You Should Know About Alex Whitmore". bostonglobe.com. The Boston Globe.
- Hofherr, Justine (February 23, 2016). "CEO Desk: How Taza Chocolate's founder brought a taste of Mexico to Somerville". Boston.com. Retrieved December 16, 2017.
- "The Taza Chocolate Story". tazachocolate.com. Retrieved October 20, 2015.
- "Beyond fair trade: These bean-to-bar chocolate makers are upping the ante on working with cocoa farmers". Financial Post. December 6, 2017. Retrieved December 16, 2017.
- "Taza Chocolate – U.S.A." Chocosphere. Retrieved August 16, 2012.