Tear sheet

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In advertising, a tear sheet is a page cut or torn from a publication to prove to the client that the advertisement was published. Media buying agencies are often required by clients to provide tear sheets along with a post analysis of any advertising campaign.[citation needed] The publishers of any periodical are legally required to provide a tear sheet upon request of any advertiser.[citation needed] With the emergence of online advertising tear sheets often now appear in the form of a PDF file, known as a "virtual tear sheet", or "electronic tear sheet".[1] Tear sheets are also used by writers/photographers as proof that their article/photo was published.

In finance, a tear sheet provides a one-page summary of a company or portfolio, containing current and historic information on the company such as market cap, sector, graph of historic share price. They can also be referred to as "Fund Fact Sheets" or "Ditos".

In the United States Department of Defense, a tearsheet is a draft message (e.g. memo or email) a subordinate writes for and sends to his superior for review, editing, and sending along as her own.[citation needed]

Newsprint advertorial example


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