Teaser campaign

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Teaser ad appearing a week before the release of the film The Idol Dancer (1920).

A teaser campaign, also known as a pre-launch campaign, is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event; these advertisements are called "teasers" or "teaser ads". A teaser trailer is a form of teaser campaign.[1]

References[edit]

  1. ^ "What is Teaser Advertising: Basics". SendPulse. United States. April 1, 2021. Retrieved February 17, 2022.