Telecom Australia

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Telecom Australia
State Owned Enterprise
Industry Telecommunication
Fate Renamed
Founded 1 July 1975; 43 years ago (1975-07-01)
Defunct 1995
Headquarters Melbourne, Australia
Area served
Australia
Website www.telecom.com.au

Telecom Australia was the trading name of the:

The predecessor of Telecom Australia was the Australian Postmaster-General's Department.


Brand History[edit]

Telecom Australia 1993 logo.svg
Telecom Australia logo 1993 - 1995

The original Telecom Australia logo was designed by Pieter Huveneers in 1975.

In April 1993, Telecom Australia underwent a rebrand. The AOTC's official name was changed to Telstra. It adopted the Telstra name as its trading name overseas, but retained the Telecom Australia name domestically until 1 July 1995, where it adopted the Telstra name domestically as well. FHA Image Design was commissioned to produce a new brand image as part of the rebrand to unify the various Telecom Australia sub-brands that would face competition from the deregulated market. This new branding would also help to ease the transition from Telecom Australia to Telstra in the domestic market.

Phone card art[edit]

Telecom's phone cards featured artwork of landmarks in Australia, Aboriginal art and events in Australia. All cards had these paintings except the $2.00 cards which had photographs.

Sports[edit]

Telecom Australia was the main sponsor of Rally Australia from 1992 to 1994 before becoming Telstra in 1995.

See also[edit]