|Traded as||ASX: TLS|
|Founded||1 July 1975|
Telstra Corporate Centre|
Worldwide (selected products)
Andy Penn (CEO) |
Warwick Bray (CFO)
John Mullen (Chair)
|Products||Fixed line and mobile telephony, Internet, data services, network services, and Pay TV|
|Revenue||A$26 billion (2017)|
|A$6.2 billion (2017)|
|A$3.9 billion (2017)|
|Total assets||A$42.1 billion (2017)|
|Total equity||A$14.6 billion (2017)|
Number of employees
Telstra Corporation Limited (known as Telstra) is Australia's largest telecommunications company which builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services.
Telstra has a long history in Australia, originating together with Australia Post as the Postmaster-General's Department. Telstra is now fully privatised and was undergoing a change program to become more customer focused under its previous CEO, David Thodey.
The federal government's National Broadband Network (NBN) is causing changes to the industry and will see the company progressively sell its copper and HFC networks to the government's NBN holding company.
Current CEO Andy Penn has been struggling with the company's market value having declined substantially under his leadership.
- 1 History
- 2 David Thodey (CEO) era: 2010–2015
- 3 Andy Penn (CEO) era (2015-current)
- 4 Products and services
- 4.1 Fixed-line and mobile telephony
- 4.2 Internet
- 4.3 Subscription television
- 4.4 Directories and advertising (Sensis)
- 4.5 Entertainment and content
- 5 Mobile networks
- 6 Market position
- 7 Management
- 8 International holdings
- 9 Selected events
- 10 See also
- 11 References
- 12 External links
Australian telecommunications services were originally controlled by the Postmaster-General's Department (PMG), formed in 1901 as a result of Australian Federation. Prior to 1901, telecommunications were administered by each colony. On 1 July 1975, separate commissions were established by statute to replace the PMG. Responsibility for postal services was transferred to the Australian Postal Commission (Australia Post). The Australian Telecommunications Commission (ATC), trading as Telecom Australia, ran domestic telecommunication services.
In 1989, the ATC was reconstituted as the Australian Telecommunications Corporation.
In 1992, the Overseas Telecommunications Commission, a separate government body established in 1946, was merged with the Australian Telecommunications Corporation into the short-lived Australian and Overseas Telecommunications Corporation (AOTC) which continued trading under the established identities of Telecom and OTC. The AOTC was renamed to Telstra Corporation Limited in 1993. The name "Telstra" is derived from the word Telecom Australia (TEL from Telecom and STRA from Australia). The corporation then traded under the "Telstra" brand internationally and "Telecom Australia" domestically until uniform branding of "Telstra" was introduced throughout the entire organisation in 1995.
Telstra has faced competition since the early 1990s from Optus (Australia's second largest communication company) and a number of smaller providers. Telstra once retained ownership of the fixed-line telephone network, but since the nationwide upgrade to the National Broadband Network (NBN), the Australian Government now has legal ownership of these lines since 2007, though Telstra has played a big part in this upgrade supplying resources to the government, which has earned Telstra priority on the new network. Telstra also has pay TV and data cable network Foxtel. Other companies offering fixed-line services must therefore deal with Telstra, except Optus, TransACT and a few others who have installed their own infrastructure.
Overseas Telecommunications Commission
The Overseas Telecommunications Commission (OTC) was established by an Act of Parliament in August 1946. It inherited facilities and resources from Amalgamated Wireless Australasia Limited (AWA) and Cable & Wireless, and was charged with responsibility for all international telecommunications services into, through and out of Australia.
On 1 February 1992, it was merged with Australia's domestic telecommunications carrier, the Australian Telecommunications Corporation Limited ("Telecom"), to create the Australian and Overseas Telecommunications Corporation Limited (AOTC). The new organisation underwent a corporate identity review and was subsequently renamed Telstra Corporation Limited ("Telstra") for international business in 1993 and domestic business in 1995.
Telstra was privatised in three different stages, informally known as "T1" ($3.30), "T2" ($7.40) and "T3" ($3.60) in 1997, 1999 and 2006 respectively. In T1, the government sold one third of its shares in Telstra for A$14 billion and publicly listed the company on the Australian Stock Exchange. In 1999, a further 16% of Telstra shares were sold to the public, leaving the Australian government with 51% ownership. In 2006, T3 was announced by the government and was the largest of the three public releases, reducing the government's ownership of Telstra to 17%. The 17% remainder of Telstra was placed in Australia's Future Fund, which will provide superannuation and pensions for Australia's public servants. In 2009, the Future Fund sold off another $2.4 billion worth of shares reducing the government's stake in Telstra to 10.9%. In August 2011, the Future Fund sold its remaining "above market weight" Telstra shares, effectively completing Telstra's privatisation.
With over one million shareholders, Telstra is currently the most widely held ASX-listed company.
National Broadband Network
On 26 November 2008, Telstra submitted a non-complying tender issued by the federal government to build a National Broadband Network, a 12-page letter proposing a $5 billion broadband network covering between 80 and 90 percent of the Australian population in major cities, despite the tender requiring 98 percent coverage.
As a result, Telstra was removed from the National Broadband Network RFP process on 15 December 2008. In response, Telstra has announced that it will raise speeds on its existing Next G network and HFC "cable" network so that they both offer higher speeds than the RFP for the NBN requires. Following Telstra's exclusion from the National Broadband Network bidding process Telstra's share price suffered the biggest one day percentage fall in its history.
NBN Co Limited signed a definitive agreement with Telstra on 23 June 2011, estimated to be worth A$9 billion post-tax net present value, building upon the signing of a financial heads of agreement a year beforehand. Telstra agreed to "disconnect" its Internet customers from the copper and hybrid fibre-coaxial networks in areas where FTTP has been installed, and agreed to lease dark fibre, exchange space and ducts to NBN Co. As part of the agreement, Telstra would not be able to market their mobile network as an alternative to the NBN for a number of years. Telstra remains the owner of its networks. On 18 October 2011, Telstra shareholders overwhelmingly approved the deal.
On 14 December 2014 it was announced that in a A$11b renegotiated deal Telstra will transfer ownership of its copper and hybrid fibre-coaxial (HFC) networks to NBN while disconnecting premises from these networks. This ownership allows NBN Co to use these networks "where it sees fit in for its multi-technology NBN rollout."
David Thodey (CEO) era: 2010–2015
Early in 2010, Telstra announced the creation of a $1 billion "fighting fund" to be used in a concerted effort to win back market share in key product categories. This effort seems to have paid off with strong sales momentum announced in February 2011.
Customer service recovery
As part of its new strategy, Telstra announced that its "goal is for customer service to be fundamental to everything we do". In August 2011, Telstra Digital announced expansion of customer service into social media with 24/7 coverage. By November 2012, Telstra claimed 140,000 live chats for the month and a growth rate of this service of 600% p.a. In October 2013, Telstra announced that it had grown its Live Chat workforce to 600 and its social media workforce to 30.
The following table shows total complaints handled by the Telecommunications Industry Ombudsman (TIO), and of those, the ones made against Telstra.
|Year||Total complaints||Complaints about Telstra||Percentage of all complaints||Source|
In February 2011, Telstra announced the formation of Telstra Digital under the leadership of Gerd Schenkel who was hired from National Australia Bank/UBank. Telstra Digital's initial purpose was to improve the use of digital channels for customer service. In April 2011, Telstra Digital relaunched its web homepage design. In July 2011, Telstra Digital launched "CrowdSupport", an online forum to crowd source customer service. As of July 2017, Telstra's "CrowdSupport" had 463,000 posts. It was also cited as an example of "scaling at the edge" by Deloitte's Centre for the Edge.
In September 2011, Telstra Digital launched a new account services portal to help achieve its goal of managing 35% of Telstra's transactions. In October 2011, Telstra Digital announced a new mobile smartphone optimised version of its website. In November 2011, Telstra Digital launched an iPhone app on a trial basis as well as a new online mobile phone shop. In July 2012, Telstra Digital launched smartphone and Facebook apps for customers to manage their Telstra accounts and in November 2012, Telstra claimed that over 700,000 customers had downloaded those apps. In August 2013, Telstra revealed that the apps reached 2.5 million downloads.
At a results announcement, CEO David Thodey remarked that "the group's new online strategy was delivering" in the context of a 28% reduction of inbound service calls. Telstra estimated that its digital program will provide productivity benefits of $100 million in the 2013 financial year from lower printing costs, decreasing commissions to third parties, and reduced dependence on call center staff.
In October 2012, Telstra's CEO David Thodey stated, "The rise of online and social media had 'fundamentally changed the way' which the company communicated with its customers". In a 2015 Deloitte report, Telstra disclosed that its "CrowdSupport" service community had generated 200,000 pieces of user-generated content. In August 2016, Telstra disclosed that "more than 60%" of visitors to "CrowdSupport" manage to find an answer on the community.
In February 2013, Telstra introduced the ability to pay its bills via PayPal. And in June 2013, Telstra launched a new website, including the ability for customers to link their online accounts to their Facebook identity.
In March 2014, Telstra announced a new digital development program called "Digital First" with a stated aim to conduct 65 to 70 percent of its transactions online. Telstra published a white paper sharing some key metrics of its digital program:
|Metric||2011||2013||2015||June 2015||June 2016||August 2016|
|Digital service transactions share||26%||44%||50%||52%||56%|
|Digital customer contacts per month||10m||23m||33m (monthly average)||Not disclosed||48m (grossed up from weekly)|
|MyAccount users||0.5m||2.6m||Not disclosed||Not disclosed||2.5m|
|Regular 24x7 mobile app users||0.0m||Not disclosed||2.1m||2.3m||2.6m||2.9m|
|Digital payments transaction share||Not disclosed||Not disclosed||75%|
|Digital prepaid recharge share||Not disclosed||Not disclosed||50%|
|Monthly live chat sessions||Not disclosed||Not disclosed||Not disclosed||350,000|
In June 2014, Telstra disclosed that it had 3 Million customers on "electronic billing" saving it $3 Million per month in cost. Telstra also mentioned that live chat accounted for 10% of total contact centre activity.
Retail store network
Telstra owns and operates a series of retail stores known as Telstra Stores. Some are directly owned and operated by the Telstra Corporation and some are operated by licensees.
As of May 2016, Telstra has a total of 360 retail stores across Australia. This includes several new 'Discovery' stores, where Telstra has invested millions in redesigning key stores based on local requirements. These designs include new displays, accessory shops, digital tickets and free baristas.
109 of Telstra's stores are owned and operated by Vita Group, a publicly listed company with a market capitalisation of approximately $600m (June 2016).
In February 2011, Telstra announced the creation of an additional 100 retail stores within three years.
These developments built on Telstra's T[life] concept stores it had launched in the early 2000s.
In October 2011, Telstra launched a new brand identity and color scheme. The new identity launched with the slogan "It's how we connect", and features the "T" from the previous logo in a variety of colors. This was followed by a "brand refresh" in February 2014 and again in 2016. In 2013, Telstra was assessed as Australia's third most valuable brand, after Woolworths and BHP Billiton. In 2016 Telstra became Australia's most valuable brand, which it maintained in 2017.
Telstra sponsors numerous awards around Australia, including the Australian Business of the Year award, the MYOB Small Business Award, and the National Aboriginal & Torres Strait Islander Art Award (NATSIAA) which has become known as the Telstra Award. Notable past winners include Vaxine, APS Plastics, and eWAY.
Telstra was a major sponsor of the V8 Supercars car racing championship through its BigPond brand and directly sponsored the Sydney Telstra 500 event, the final round of the series held at Sydney Olympic Park. The sport ended this deal at the conclusion of the 2012 season.
In the past, Telstra had naming rights to the Telstra Dome in Melbourne, but lost these rights to Etihad Airways, an airline based on the United Arab Emirates, on 1 March 2009. Telstra is also the naming rights sponsor of the National Rugby League Premiership. Telstra is also the principal sponsor of Swimming Australia. They also sponsored the Minardi team for the 2002 F1 season, and the Rally Australia 2006 Championships.
In November 1997, the Australian government sold the first tranche of its Telstra shares, 4.29 Billion shares, publicly at a price of $3.40 per share to institutional investors and $3.30 to retail investors. This sale is commonly referred to as "T1". In October 1999, the Australian government sold the second tranche of its Telstra shares under the "T2" program for $7.80 per share to institutional investors and $7.40 to retail investors. In November 2006, the government sold a third tranche of its shares, "T3", at $3.60 per share.
Since its privatisation, Telstra shares have hit a low of just over $2.50 per share in late 2010. Since then, Telstra shares have risen to $5 per share in December 2013  and $6 per share in December 2014.
In February, Telstra raised its dividend from 14c to 14.5c per share.
Sale of Sensis
In January 2014, Telstra announced its intention to sell 70% of Sensis to Platinum Equity for $454 million. Sensis was said to have once been "one of Telstra's most lucrative businesses" and reportedly "has been under pressure in recent years amid competition from more agile digital alternatives such as Google".
New health business unit
In September 2013, Telstra launched a new health business unit – Telstra Health and hired Shane Solomon as the head.
In September 2016, Telstra Health was awarded a $220m government contract amidst claims of "lack of transparency".
Shane Solomon left Telstra in Nov 2016.
Telstra Health Acquisitions
|2013||HealthConnex||$44m||Rebranded from DCA eHealth Solutions, Previously Database Consultants Australia|||
|2013||Verdi||~$1M||Rebranded from IP Health|
|2013||HealthEngine||$5m||50% Investment made with Seven West Media|||
|2013||Fred IT||$50M||50% Investment made|||
|2014||Orion Health||$18m||2% Investment made|
|2015||EOS Technologies||Not Disclosed||Merged into HealthConnex|||
|2015||IdeaObject/Cloud9||$19m||Merged into Cloud9|||
|2015||Dr Foster Intelligence||~$40M-$50M|||
|2015||Anywhere Healthcare||Not Disclosed|||
|2015||Health IQ||Not Disclosed|||
National Broadband Network (NBN)
In December 2014, Telstra signed an agreement with the federal government's A.C.N. 136 533 741 Limited. This agreement is said to retain the $11b value for Telstra of the original agreement from October 2011 and will see the company progressively sell its copper and HFC networks to A.C.N. 136 533 741 Limited.
Andy Penn (CEO) era (2015-current)
Penn indicated new focus on growth in international markets, however this strategy experienced a setback with the failure of a joint venture to build a mobile phone network in the Philippines.
On 14 March 2016, Telstra ended their talks between the company and the Philippine-based conglomerate San Miguel Corporation for a planned joint telecommunications venture in the Philippines due to several factors. San Miguel, on their part said that it will continue to switch on a new telco network with a high-speed internet service in the future.
In an interview in December 2016, Penn declared that he was "no longer looking for a mobile phone footprint" 
Andy Penn's first year in office was not considered a success with multiple network outages and executive departures marring the company's reputation.
Excluding the one off windfall from its Auto home share sale, Telstra profit was down 7% in 2016.
In December 2016, Telstra announced the appointment of Robyn Denholm as its new COO, following the departure of Kate McKenzie who left after a series of network outages. In December 2016, Telstra announced the hire of a new CTO to replace the predecessor who left amongst allegations of CV fraud.
In 2016, the government raised the possibility that Telstra's regional mobile network may be forced to be opened to competitor' use under a roaming scheme. A prospect strongly being fought by Telstra.
In February 2017, Telstra announced a disappointing financial result: Revenue had dropped 3.5%, Net Profit After Tax had dropped by over 14%. As a result, Telstra's share price dropped by 4.5% on the same day.
In August 2017, Telstra announced that it would cut its dividend, leading to a drop in share price by over 10% in a single day to reach a 5-year low.
Andy Penn's CEO tenure had been severely tarnished after $28.5b in Telstra's market value had been destroyed under his leadership.
Andy Penn also lost several senior executives since his appointment: Kevin Russell (after 18 months), head of Consumer and Small Business, Gordon Ballantyne, head of Retail, Karsten Wildberger (after 2 months in the job), Kate McKenzie, COO, and Cynthia Whelan  The only high-profile appointment of Andy Penn's was Stephen Elop who was once dubbed "world's worst CEO" after he led Nokia into its demise.
Jason Laird, Telstra's communications manager and "chief social officer" was ridiculed in the press for his unrelated social media post during the results day.
Andy Penn called 2017 "a strong year".
In May 2018, Telstra issued a profit warning which lead to a decline in the company's share price of 4% on that day.  In the weeks after the announcement, the share price continued to drop to a seven-year low, amidst speculation that the company may be forced to cut its dividend again. As a consequence, [CEO] [Andy Penn]'s tenure came into question with his presiding over a $46b loss of shareholder value. 
On June 20 2018, Telstra announced a reduction of 9,500 jobs (8,000 net job losses after considering 1,500 new roles to be created) as part of its “Telstra 2022” plan. The news was not well received: Telstra’s share price dropped as much as 7.4% immediately. Unions, politicians, and the wider community condemned the move which was widely considered a last ditch attempt of Andy Penn to secure his own job.   
Products and services
Fixed-line and mobile telephony
Telstra outsources a significant portion of network installation and maintenance to private contractors and joint ventures, such as ABB Communications and STCJV (Siemens Thiess Communications Joint Venture).
Telstra also owns and maintains the majority of Australia's public telephones. In 2006, Telstra announced it would remove many of the phones, citing vandalism and the increasing adoption of mobile telephones.
Telstra Mobile is Australia's largest mobile telephone service providers, in terms of both subscriptions and coverage. Telstra operates Australia's largest GSM and 3G UMTS (branded as Next G) mobile telephony networks in Australia, as well as holding a 50% stake in the 3GIS Ltd 2100 MHz UMTS network infrastructure, shared with Hutchison (Three). As of September 2007, Telstra had an estimated 9.3M mobile subscribers. Telstra Mobile services are available in post-paid and prepaid payment types, known as Telstra Pre-Paid (formerly communic8 Pre-Paid).
Telstra's GSM network was the first digital mobile network in Australia. It was launched in April 1993 on the 900 MHz band as "Telstra MobileNet Digital". The GSM network has carried the majority of Telstra's mobile subscribers for the last 10 years and has seen numerous upgrades. 1800 MHz capacity channels were added to the network in the late 1990s as well as GPRS packet data transmission capabilities. As part of the UMTS Next G deployment, the GSM network was also upgraded to a full EDGE data transmission capability in 2006 providing data transmission capabilities greater than 40 kbit/s on its GSM network.
In 1981, Telstra (then Telecom Australia) was the first company to provide mobile telephony services in Australia. The first automated mobile service operated in the major capital cities on 500 MHz using the '007' dialling prefix. This network only provided "car phone" capabilities to subscribers as portable hand-held terminals were not practical at that time. The first cellular system in Australia offering portable hand-held phones was launched by Telstra in 1987 using the AMPS analogue standard on the 800 MHz band. This network at its peak had over 1 million subscribers, but was mandated by the government to be closed down by the year 2000, partially due to privacy concerns which resulted from the AMPS technology, but also because of arrangements undertaken to secure sufficient interest in the GSM network licenses offered in 1992 to competitors. A license condition placed on Telstra to maintain an equivalent coverage footprint at the time resulted in Telstra deciding to deploy an IS-95 CDMA network in its place.
Telstra owns 7,400 Next G Base Stations.
Telstra Wholesale provides products such as Data, Mobile, Voice, and other Facilities (including Co-location and Duct Access) to other companies and organisations for re-sale. Telstra Wholesale also provides operational support for its customers, and facilities for international customers such as International Data Transport and IP Transport.
Due to Telstra's position as Australia's incumbent telecommunications provider, Telstra Wholesale is the incumbent and dominant wholesaler of ADSL services to other Internet Service Providers. Telstra installed the first DSLAMs in exchanges prior to 2000, and began wholesaling access in late 2000. Telstra Wholesale has a comprehensive network of ADSL DSLAMs (the largest in Australia) and allows competitors access to each Telstra DSLAM at up to ADSL2+ speeds if available, and at ADSL1 speeds should 2+ be unavailable.
Since 2013, Telstra has wholesaled its 3G network. However the wholesale product only gives access to 7000 of Telstra's over 8000 base stations.
Telstra provides internet services for personal and business clients, through its internet service provider (ISP), BigPond. BigPond provides internet products over various delivery methods, including ADSL, Cable Internet, Dialup, Satellite, and Wireless Internet (through the Next G network). At the end of the 2007 financial year, BigPond had over two million broadband subscribers. In 2007 a survey of 14,000 people by PC Authority magazine found BigPond users rated poorly for customer service, and less than a third considered their service value for money. However, BigPond argued that the survey's structure had encouraged people to provide extreme opinions. In January 2009, Telstra was ranked as the top Australian ISP in terms of performance by Epitiro.
Since 2013, the BigPond brand has been discontinued and merged with Telstra.
- Cable – BigPond is Australia's largest provider of Cable Internet access, which covers parts of Australia's main cities (Melbourne, Brisbane, Perth, Sydney, Adelaide and the Gold Coast). Speeds available are 'Turbo' (8 Mbit/s downstream, 128 kbit/s upstream), 'Elite' (30 Mbit/s down, 1 Mbit/s up) and 'Ultimate' (100 Mbit/s down, 2 Mbit/s up).
Telstra owns and operates the largest cable internet network in Australia. Telstra Cable operates in selected cities and areas of Australia including (Melbourne, Brisbane, Canberra, Sydney, Perth, Adelaide and the Gold Coast), providing downstream speeds of up to 30 Mbit/s in selected areas. The upgrade to 100 Mbit/s was complete in Melbourne by Christmas 2009, and launched the new DOCSIS 3.0 services on 1 December 2009 before the deadline.
- ADSL – BigPond provides both ADSL and ADSL2+ services where available, with speeds ranging from 256 kbit/s down/64 kbit/s up to 20 Mbit/s down/1 Mbit/s up. The current speeds available on ADSL plans that BigPond offers are "up to" 1.5 Mbit/s down/256 kbit/s up, "up to" 8 Mbit/s down/384 kbit/s up and "up to" 20 Mbit/s down/1 Mbit/s up.
- Naked DSL – A six-week trial of two kinds of naked DSL to "assess customer demand" was launched on 1 June 2010. 'Pure DSL' having the ability to receive incoming calls and make emergency calls, and 'Naked DSL' being offered without a dial tone.
On 10 November 2006, Telstra made two major changes to their ADSL network. The first was an increase of wholesale ADSL speeds from 1.5 Mbit/s/256 kbit/s to 8 Mbit/s/384 kbit/s. Telstra also released an ADSL2+ broadband service offering download speeds of up to 24 Mbit/s from exchanges where competitors were already offering ADSL2+ services.
On 6 February 2008, Telstra announced that it would activate high-speed ADSL2+ broadband in a further 900 telephone exchanges serving 2.4 million consumers across every state and territory in Australia. Telstra also claimed that it has received assurances from the Government that it would not be forced to wholesale these services to other providers, and that the move came "after the Government made clear it did not consider a compelling case had been made for regulating third-party access to the service – an assurance sought by Telstra for more than one year".
On 10 June 2008, it was announced that Telstra was in discussions with some wholesale customers in reference to wholesaling ADSL2+ services.
- Mobile Broadband – Through Telstra's Next G network, BigPond provides the largest wireless network coverage in Australia, reaching 99% of the population. Download speeds on the 3G network range from 256 kbit/s to 3.5 Mbit/s in regional and interurban areas, and "up to" 21 Mbit/s in metropolitan and city areas. Download speeds on the 4G Network are "up to" 100Mbit/s. BigPond also provides wireless 'hot spots'.
- Satellite – Bigpond provides Satellite internet mainly for regional customers who are too far away from the exchange to get ADSL, and cannot get Cable. Satellite is delivered via 2 way Satellite with speeds ranging from 256 kbit/s down/64 kbit/s up to 800 kbit/s down/128 kbit/s up.
- Dial-up – Telstra offered dialup internet from 1995 until early 2015. However they have now ceased selling the service, and existing retail and wholesale customers will be migrated off by the end of 2015 
Telstra's Hybrid Fibre Coax (HFC) (commonly referred to as "cable") network is one of the delivery systems used by the Australian Subscription Television provider Foxtel. Telstra owns 50% of Foxtel in a joint venture with News Corporation whom owns the other 50%. Telstra also resell Foxtel's "Digital" to customers in Foxtel's service area (as "Foxtel from Telstra").Telstra offers discounts for Telstra full-service fixed-line customers, with internet, pay TV and/or mobile services with Telstra. Such discounts can include free installation and the first month of the best Foxtel package (all channels) for free.
Directories and advertising (Sensis)
Telstra sold 70% of the Sensis business to American private equity firm Platinum Equity in March 2014. Sensis was previously Telstra's wholly owned advertising and directories arm. This subsidiary was originally known as National Directory Services (NDS), but subsequently renamed Pacific Access (since 1991), before changing its name to Sensis in August 2002. Sensis publishes Australia's White Pages and Yellow Pages telephone directories, and in 2004 purchased the Trading Post, a classified advertising periodical. In 2008 management of the Trading Post was transferred to Telstra. In 2009 the printed Trading Post was shut down. Sensis also manages several websites including:
- Yellow Pages Online: an online version of the print directory
- White Pages Online: an online version of the print directory
- Sensis.com.au: All Sensis products in one place
- WhereIs.com: online maps and street directories
- GoStay: online accommodation booking
Sensis is responsible for Telstra's telephone directory assistance call centers – including 1223 ("Telstra Directory Assistance"), 12456 ("Call Connect"), 1225 ("International Directories") and 1234 ("1234" information service).
In 2007, Sensis commissioned Amdocs to develop a customer interaction and database management system dubbed "iGen" to combine the existing GENESIS (also known as POST) system and the company's dozens of other internal customer and account systems into one interface. The new system would combine both Yellow Pages and White Pages directory information on one system.
The original cost of development and implementation was estimated at A$300 million which was funded by Telstra, but a twelve-month delay in deployment and lack of user acceptance testing almost doubled the original cost. "iGen" was eventually deployed to mass disapproval from employees who experienced extremely low performance and reduced capabilities from the new system. In November 2009, the entire White Pages directory product reverted to the legacy system, GENESIS, after realisation by Sensis management that iGen was incapable of delivering expected performance.
In 2010, Sensis CEO Bruce Akhurst announced that the Yellow Pages had been switched over to iGen. In a blog posting he stated that they were ahead of the biggest system challenges and that iGen was "stable" and "operating effectively".
Sensis announced job cuts in February 2013 of around 700 roles nationally. The decision to outsource roles to India was described as necessary for restructuring purposes in the digital age.
Entertainment and content
In 2011, Telstra launched "Blurtl", a Facebook application that allows the user to leave audio messages on their Facebook walls.
In April 2012, MOG, a subscription online music service and blog network, announced a partnership with Telstra offer their product in Australia – the first region outside of the United States to have access. Telstra and MOG launched under the BigPond Music branding on 21 June 2012, however ended this service in September 2014. They replaced it with bonus inclusions related to Apple Music.
From 6 March 2018 following an announcement by News Corp Australia of a merger of Fox Sports (Australia) with Foxtel, News Corp's CEO Robert Thomson said the merger will allow Australians to consume content on more "personalised platforms". News Corp owns a 65 percent stake in the combined entity, with Telstra owning 35 percent.
The following is a list of known active mobile networks used by Telstra:
|850 MHz||B5||UMTS/HSPA/HSPA+/DC-HSPA+||3G||Telstra Next G 3G network covering 99% of the Australian population|
|2100 MHz||B1||UMTS/HSPA/HSPA+/DC-HSPA+||3G||Supplemental to the 850 MHz network in areas of high network load. This band was originally used for the 3GIS network in 50/50 partnership with Vodafone Hutchison Australia, and covered capital cities (Telstra ended this partnership on 31 August 2012.)|
|700 MHz||B28B||LTE/LTE-A||4G||Acquired in the digital dividend spectrum auction and live as of 1 January 2015. Advertised as "4GX".|
|900 MHz||B8||LTE/LTE-A||4G||Limited roll-out in select locations. Used in the world first LTE-Advanced Carrier Aggregation network in Sunshine Coast with 1800 MHz.|
|1800 MHz||B3||LTE/LTE-A||4G||LTE roll-out in major capital cities and a significant range of regional centres has been completed, now covering most major metropolitan areas and major regional centres.|
|2100 MHz||B1||LTE/LTE-A||4G||Limited roll-out in select locations.|
|2600 MHz||B7||LTE/LTE-A||4G||Supplemental to the 700 MHz and 1800 MHz network in areas of high load. This band was acquired in the digital dividend spectrum auction and activated in major capital cities October 2014.|
February 2011: Ericsson wins the LTE contract with Telstra. The LTE network is being deployed in capital city CBDs and select regional centres throughout 2011. It will operate at 1800 MHz and integrate with a HSPA+ service at 850 MHz. A dual mode (LTE/HSPA+) mobile broadband device has been developed for the network.
January 2012: Initial major LTE rollout complete. Incremental rollout continues, widening the coverage in capital cities and introducing new LTE coverage to regional centres.
July 2012: Telstra commences retailing a pocket-sized battery powered 4G WiFi router (ZTE MF91) for prepaid data customers, locked to Telstra, complementing its range of 4G-capable devices. Apart from the ZTE MF91, the Telstra 4G hardware range now comprises two dual mode (4G/3G) voice-capable handsets by HTC and ZTE (available for purchase outright or on a post-paid plan), a Sierra USB wireless modem (outright or post-paid plan), a ZTE USB wireless modem (prepaid, locked to Telstra) and a Sierra 4G Wifi battery powered pocket-sized router (outright or post-paid plan). Telstra is reported to now be operating LTE facilities from more than 3,500 transmission sites.
August 2013: Telstra demonstrates the world’s first ever LTE- Advanced Carrier Aggregation network using the 900 MHz and 1800 MHz spectrum bands in the Sunshine Coast.
May 2014: Telstra and Ericsson demonstrate world first 450 Mbit/s LTE-A downlink speeds in a commercial network with a Category 9 device.
September 2015: Telstra, in collaboration with NETGEAR, Ericsson and Qualcomm Technologies announce that it is bringing the world’s first 4G LTE Advanced 600 Mbit/s Category 11 device to customers.
September 2016: Telstra conducts the first live 5G trial in Australia with Ericsson, demonstrating 5G capabilities in a real world environment, including speed and beam steering tests.
Next G Network
The network was built between November 2005 and September 2006, and launched in October 2006. As of 2007[update], Next G was the largest mobile network in Australia, providing greater coverage than other 3G providers in Australia and over three times greater than any 2G provider in Australia. In December 2008, the Next G Network was also the fastest mobile network in the World, delivering theoretical network speeds of up to 21Mbit/s[needs update]  utilising features of HSPA+ and Dual-Carrier HSPA+. In February 2010, Telstra increased the speed up to 42Mbit/s making the Next G Network once again the fastest mobile network in the world.
The network is currently[update] used for BigPond's wireless broadband service and Telstra Mobile, which is Australia's largest mobile telephone service provider, in terms of both subscriptions and coverage
It was built to replace Telstra's CDMA network which operated from 1999 until 28 April 2008. Telstra opted to use the 850 MHz band for Next G in preference to the more common 2100 MHz band, since it requires fewer base stations to provide coverage, providing a lower capital cost. This network was implemented under contract by Ericsson as part of a project internally dubbed "Jersey" and launched on 6 October 2006. HSPA technology was included in the network to provide Australia's first wide area wireless broadband network. The efficiency of the Next G network and its coverage has been challenged and scrutinised since its launch, requiring Telstra to go back to areas with average coverage, particularly rural towns to improve its coverage footprint. On 18 January 2008, Stephen Conroy, Minister for Communications, declined the proposal for Telstra to switch off its CDMA network on 28 January 2008, stating that whilst the Next G network provided coverage equal to or better than the CDMA network, the range of handsets available was not yet satisfactory. On 15 April 2008, the Minister gave approval to close the CDMA network after 28 April 2008. Telstra closed the network nationally during the early morning hours of 29 April 2008.
|Wikinews has related news: Telstra becomes the first in the world to switch to HSPA+ wireless Internet technology|
While most wireless modems offered by Telstra allow peak download speeds of up to 7.2 Mbit/s, a modem by Sierra Wireless was announced in 2009 that supported increased throughput. The "USB 306" is marketed and sold by Telstra as the "Telstra Turbo 21 Modem", and was available in limited quantity in early 2009. By April, the "Turbo 21" was available to customers and offered peak download speeds of 21 Mbit/s, although actual speeds vary between 550kbit/s and 8Mbit/s. As of June 2009[update], Next G network HSUPA upgrades in selected regional and metropolitan areas, combined with software updates for the "Turbo 21" modem, will allow peak uplink speeds of up to 5.76 Mbit/s.[needs update]
On 1 January 2015, Telstra launched, what it calls "4GX": a 700 MHz based component of its mobile network claiming speeds of up to 75Mbit/s with compatible devices.
Business Technology Services (BTS)
Since the Australian telecommunications industry was deregulated in the early 1990s, Telstra has managed to remain the largest provider of telecommunications services despite the emergence of its rival, Optus. A Harvard Business Review article from 2005 authored by a consultant to Telstra on this topic, reported "that a strategy of offering lower rates on some routes and at certain times of day, even though its prices, on average, were higher than its rivals", helped Telstra retain several points of market share it otherwise may have lost.
In early 2011, Telstra successfully extended its market share lead by discounting its mobile phone products.
|1993||W. Frank Blount|
Telstra has over 150 subsidiary businesses as of 30 June 2016. The full list can be found at their website
A list of major businesses that Telstra owns can be found here under:
|Year||Name||Type of ownership||Comments|
|1992||Europe Telstra Europe||100%||Telstra has been operating in Europe since 1992. Telstra Europe has a customer base of over 7000 customers, who buy data, voice and complex managed network and hosting services.|
|2003||Hong Kong Reach Asian undersea cable||50% venture, with PCCW||This partnership was created during the late 1990s telecommunications boom – it struggled and had its book value downgraded to zero by Telstra in February 2003. Reach's debt was renegotiated in 2004 and it was restructured to operate mainly as a vehicle for its owners' international requirements.|
|2005||Australia Adstream Australia||58%||In early 2006 Telstra offers $20 million cash to increase its total stake from 33 to 58 percent.|
|2006||People's Republic of China SouFun||51%||SouFun was integrated into the Sensis business, providing Telstra with an entry point into China. It was sold to SouFun Holdings in late 2010.|
|2008||United States Telstra Endeavour||100%||Communications cable linking Sydney and Hawaii. The cable went live in October 2008, with a capacity of 1.28 terabits per second in the future (currently at 80 gigabits per second.)|
|2008||People's Republic of China Norstar Media||>50%||Telstra acquired controlling stakes in the two businesses, Norstar Media and Autohome/PCPop, for an undisclosed amount.|
|2008||People's Republic of China Autohome/PCPop||>50%||See above|
|2011||Australia iVision||100%||Integrated telepresence video conferencing solutions|
|2011||India Telepresence Solutions||Joint Venture with tata group||Telstra expands global telepresence reach with partner Tata Communications|
|2011||India Telstra Telecommunications Private Limited||Joint venture with Microland||Licence for long-distance and ISP data services in Bangalore, Calcutta, Chennai, Delhi, Hyderabad, Mumbai, and Pune|
|2011||Singapore Telstra Singapore||100%||Facilities Based Operator (FBO) licence allowing voice and data networks, systems and facilities. Also enables Telstra to build the local backbone required to support its plans for new cable submarine capacity to Singapore.|
|2011||Japan Telstra Japan K.K.||100%||Own and operate large scale telecoms circuits and facilities in multiple cities and prefectures in Japan, along with products and services delivered over those facilities and networks.|
|2014||United States Ooyala||98%||Provider of online video streaming technology and software.|
|2015||Indonesia Telkomtelstra||49%||Provider of Network Application and Services to Indonesian enterprises, multi-nationals and Australian companies operating in Indonesia.|
|2015||United Kingdom Dr Foster Intelligence||100%||Acquisition of Dr Foster Intelligence to form part of Telstra Health.|
In January 2007 Telstra launched WotNext, a video-publishing website that allowed users to upload videos. The video content was then sold to mobile users for A$1, which the uploader and Telstra split equally. The website was shut down in December 2007 after a media backlash over uploaded semi-pornographic videos.
On 12 July 2011, the Office of the Australian Information Commissioner (OAIC) released the findings of its investigation into a mailing list error that resulted in approximately 60,300 Telstra customers' personal information being sent to other customers. The Australian Privacy Commissioner Timothy Pilgrim said "Our investigation has confirmed that while Telstra breached the Privacy Act when the personal information of a number of its customers was disclosed to third parties; this incident was caused by a one-off human error. It was not a result of Telstra failing to have reasonable steps in place to protect the personal information of its customers, as required by the Privacy Act."
The government probe determined that Telstra had security measures in place to protect customer personal information involved in mail campaigns. These measures included privacy obligations in agreements with mailing houses, privacy impact assessments, and procedures to ensure staff handle personal information appropriately during mail campaigns.
"In this instance, taking into account the range of measures Telstra has in place for mail campaigns, I consider that the one-off human error that occurred does not mean that Telstra failed to comply with its obligation to take reasonable steps to protect the personal information of its customers. Therefore, I consider that Telstra has not breached this particular aspect of the Privacy Act", the privacy commissioner said.
The commissioner determined that Telstra had acted "immediately" to prevent further breaches, notify customers, and review its data security practices.
In the report, Pilgrim related that the Australian government is currently considering recommendations from the Australian Law Reform Commission to introduce mandatory data breach notification laws in Australia.
- O'Leary, Grahame (15 September 2003). Telstra Sale: Background and Chronology (Report). Parliament of Australia. Archived from the original on 4 September 2015. Retrieved 15 April 2011.
- Telstra Annual Report 2017 (Report).
- "The Telstra Story". Telstra. Archived from the original on 6 December 2013. Retrieved 3 December 2013.
- Information sources: OTC annual reports (Australian state and national libraries, OTC Australia Archive, Telstra Archive), OTC magazine Transit, (Australian state and national libraries, OTC Australia Archive, Telstra Archive).
- Budde, Paul (13 March 2006). "Australia – Privatisation of Telstra". BuddeComm. Paul Budde Communication Pty Ltd. Archived from the original on 7 December 2013. Retrieved 3 December 2013.
- Christian Catalano; Michelle Grattan; Michael Gordon (15 August 2005). "Telstra share slump may force delay". The Age. Archived from the original on 29 July 2013. Retrieved 3 December 2013.
- "Australian Future Fund". Archived from the original on 19 January 2016.
- Munir Kotadia (21 August 2009). "Future Fund dumps $2.4 billion of Telstra shares". iTnews.com.au. Archived from the original on 6 December 2013. Retrieved 3 December 2013.
- "Future Fund completes portfolio rebalancing and achieves market weight in Telstra" (PDF). Future Fund. Australian Government. 15 August 2011. Archived (PDF) from the original on 27 January 2014. Retrieved 3 December 2013.
- "Telstra far from marginal to Labor's NBN plans". The Sydney Morning Herald. Archived from the original on 29 August 2015.
- Nicola Berkovic (26 November 2008). "Labor network tender a farce: Minchin". The Australian. Retrieved 3 December 2013.
- Michael Sainsbury (26 November 2008). "Telstra enters NBN race". The Australian. Retrieved 3 December 2013.
- Allison Jackson (15 December 2008). "Telstra's NBN bid rejected". The Australian. Archived from the original on 1 May 2014. Retrieved 3 December 2013.
- Peter Martin (16 December 2008). "Telstra not beaten yet on broadband". The Age. AAP. Archived from the original on 23 January 2014. Retrieved 3 December 2013.
- Allison Jackson (16 December 2008). "Telstra, Macarthur push Australian sharemarket down 2pc". The Australian. Retrieved 3 December 2013.
- "NBN Co and Telstra Sign Binding Definitive Agreements". NBN Co. 23 June 2011. Archived from the original on 29 January 2018. Retrieved 29 January 2018.
- Mitchell Bingemann; Jennifer Hewett (21 June 2010). "Telstra in $11bn NBN deal with Rudd government". The Australian. Archived from the original on 1 May 2014. Retrieved 3 December 2013.
- Hansard (16 May 2011), Joint Committee on the National Broadband Network (PDF), Parliament of Australia, p. 16, archived from the original (PDF) on 4 June 2011, retrieved 31 May 2011
- Hansard (16 May 2011), Joint Committee on the National Broadband Network (PDF), Parliament of Australia, pp. 16, 31, archived from the original (PDF) on 4 June 2011, retrieved 31 May 2011
- Philip Jacob (18 October 2011). "Telstra shareholders vote yes on NBN". The Daily Telegraph. Retrieved 3 December 2013.
- Coyne, Allie (14 December 2014). "Telstra hands over copper, HFC in new $11bn NBN deal". iTnews.com.au. Archived from the original on 16 December 2014. Retrieved 15 December 2014.
- Damon Kitney (12 November 2010). "Thodey goes undercover to discover the real Telstra". The Australian. Archived from the original on 19 January 2011. Retrieved 5 October 2011.
- "Telstra tops list of Most Respected Companies 2014". Financial Review. Archived from the original on 16 November 2014.
- Mitchell Bingemann (22 February 2011). "Fighting fund pays off". The Australian. Retrieved 5 October 2011.
- Jenny Young (8 October 2010). "Using the customer's voice to design Telstra's new customer service initiatives". Telstra. Archived from the original on 6 December 2013. Retrieved 3 December 2013.
- Lee, Tracy (17 August 2011). "Telstra reveals social networking strategy". The Australian. Archived from the original on 22 August 2011. Retrieved 5 October 2011.
- Elsworth, Sophie (26 November 2012). "Shoppers put big demands on social media". News.com.au. Archived from the original on 27 June 2013. Retrieved 10 February 2013.
- Telstra, Target leading on social media customer service Archived 13 January 2016 at the Wayback Machine.. Brw.com.au. Retrieved on 12 April 2014.
- "Archived copy" (PDF). Archived (PDF) from the original on 22 February 2014. Retrieved 17 February 2014.
- "Archived copy" (PDF). Archived (PDF) from the original on 22 February 2014. Retrieved 17 February 2014.
- "Archived copy" (PDF). Archived (PDF) from the original on 22 February 2014. Retrieved 17 February 2014.
- "Archived copy" (PDF). Archived (PDF) from the original on 27 February 2015. Retrieved 16 November 2014.
- "Telecommunications Industry Ombudsman". annualreport.tio.com.au. Archived from the original on 1 February 2016.
- "Telstra to expand online service and add more than 100 new stores". Telstra. 21 February 2011. Archived from the original on 28 September 2011. Retrieved 5 October 2011.
- Bettersby, Lucy (21 February 2011). "Telstra wants to get more customers online". The Sydney Morning Herald. Archived from the original on 25 August 2011. Retrieved 5 October 2011.
- Charis Palmer (6 February 2012). "Self-service makes Sensis". Technology Spectator. Archived from the original on 15 October 2012. Retrieved 10 February 2013.
- Schenkel, Gerd (19 April 2011). "The new face of telstra.com". Telstra Exchange. Retrieved 5 October 2011.
- "Telstra turns to crowd-sourced support, launches CrowdSupport". Itechreport.com.au. Archived from the original on 28 June 2012. Retrieved 10 February 2013.
- Telstra Crowdsupport – Telstra Crowdsupport Archived 15 April 2014 at Wikiwix. Crowdsupport.telstra.com.au. Retrieved on 28 July 2017.
- on YouTube (23 April 2013). Retrieved on 20 August 2013.
- "Telstra aims to close online gap with rivals". The Age. Melbourne. 30 September 2011. Archived from the original on 1 January 2016.
- "Say hello to the new mobile face of Telstra.com – Mobile, Website, Internet, Smartphone, Consumer | Telstra Exchange". Exchange.telstra.com.au. Retrieved 10 February 2013.
- "Telstra preps My Telstra iPhone app". Itechreport.com.au. Archived from the original on 5 November 2012. Retrieved 10 February 2013.
- "Who wants to shop online? – Consumer, Goods, Services, 24 hours, Delivery | Telstra Exchange". Exchange.telstra.com.au. 14 November 2011. Retrieved 10 February 2013.
- Gee, Mike (31 July 2012). "Telstra launches 24x7 App on Facebook". ARN. Archived from the original on 9 August 2012. Retrieved 25 September 2012.
- "Come, join over..." Facebook. Archived from the original on 4 September 2015. Retrieved 10 February 2013.
- "Archived copy" (PDF). Archived (PDF) from the original on 5 October 2013. Retrieved 3 October 2013.
- Charis Palmer (9 February 2012). "Telstra details benefits of social media service strategy". Technology Spectator. Archived from the original on 13 February 2012. Retrieved 10 February 2013.
- "Telstra aims for more digital transactions". Financial Review. Archived from the original on 16 January 2014.
- "Telstra reports 26 per cent drop in customer complaints". CIO. Archived from the original on 12 May 2013. Retrieved 10 February 2013.
- "Archived copy" (PDF). Archived from the original (PDF) on 6 February 2015. Retrieved 6 February 2015.
- Telstra partners with PayPal for bill payments | Telstra Exchange Archived 1 January 2016 at the Wayback Machine.. Exchange.telstra.com.au. Retrieved on 20 August 2013.
- "Your new and improved telstra.com has landed". Telstra Exchange. Archived from the original on 1 January 2016.
- "Log in to My Account with Facebook is here". CrowdSupport. Archived from the original on 10 July 2013.
- James Hutchinson (4 March 2014). "Telstra in online push for sales, service". Australian Financial Review. Archived from the original on 8 March 2014. Retrieved 30 March 2014.
- Gerd Schenkel (2014). "Creating a Brilliant Digital Future" (PDF). Telstra white paper. Telstra. Archived (PDF) from the original on 20 May 2014. Retrieved 30 March 2014.
- "Archived copy". Archived from the original on 7 October 2016. Retrieved 22 October 2016.
- Leon Spencer. "Telstra takes major step on Digital First path". ZDNet. Archived from the original on 12 September 2014.
- "Opening of the Telstra Digital Transformation Centre in Sydney". Telstra Exchange. Archived from the original on 15 September 2014.
- "Quick wins, culture and technology behind Telstra's digital strategy". cmo.com.au. Archived from the original on 19 June 2014.
- "Telstra working on 'Uber-like' system to improve maintenance calls". 20 June 2014. Archived from the original on 22 June 2014.
- "Periscope to stream live in Twitter ecosystem – AdNews". Archived from the original on 14 January 2016.
- "Subscribe to The Australian – Newspaper home delivery, website, iPad, iPhone & Android apps". www.theaustralian.com.au.
- "Tyro turns to Gerd Schenkel as new CEO to disrupt the banks". 19 October 2016. Archived from the original on 22 October 2016.
- Telstra – License For Sale Archived 5 March 2014 at the Wayback Machine.. SEEK Commercial (1 January 2013). Retrieved on 29 October 2013.
- "Telstra Retail Careers". Archived from the original on 31 May 2016. Retrieved 18 May 2016.
- Alex Dennis (10 November 2015). "Telstra Retail Careers". Archived from the original on 5 June 2016. Retrieved 18 May 2016.
- "How Vita cracked 100 Telstra Stores while Mac sales sunk". CRN Australia. Archived from the original on 17 September 2016.
- "Meet Androidland: Australia opens "world-first" Android store in Melbourne". Apcmag.com. Archived from the original on 10 December 2011. Retrieved 10 December 2011.
- "Telstra unveils T Life Melbourne". cnet.com.au. Archived from the original on 5 April 2012. Retrieved 15 May 2011.
- Bingemann, Mitchell (17 September 2011). "Telstra's new $3m logo puts critics off colour". The Australian. Archived from the original on 20 June 2014.
- Telstra launches new connected future brand campaign 'Count me in' Archived 10 February 2014 at the Wayback Machine.. Mumbrella (24 January 2014). Retrieved on 12 April 2014.
- "Archived copy" (PDF). Archived (PDF) from the original on 19 August 2013. Retrieved 23 February 2014.
- Mason, Max (1 February 2017). "Telstra still Australia's most valuable brand". The Australian Financial Review. Archived from the original on 30 May 2017.
- Department of Arts and Museums. "NT.gov.au". NT.gov.au. Archived from the original on 30 October 2010. Retrieved 10 February 2013.
- "Telstrabusinessawards.com". Telstrabusinessawards.com. Archived from the original on 23 April 2012. Retrieved 10 February 2013.
- "Telstrabusinessawards.com". Telstrabusinessawards.com. Retrieved 10 February 2013.[permanent dead link]
- "Archived copy". Archived from the original on 23 February 2012. Retrieved 10 February 2013.
- Official Sponsors Archived 3 December 2012 at the Wayback Machine.
- "Telstradome.com.au".[permanent dead link]
- "Telstra Rally Australia". worldrallychampionship.net. Archived from the original on 3 March 2011. Retrieved 22 August 2010.
- Robinson, Noel. "Welcome to Auckland South's Premier Event Centre". TelstraClear Pacific Events Centre. Archived from the original on 1 March 2013. Retrieved 26 March 2013.
- "Sponsorship". TelstraClear. Archived from the original on 6 February 2013. Retrieved 26 March 2013.
- Telstra Sale – Parliament of Australia Archived 21 January 2016 at the Wayback Machine.. Aph.gov.au. Retrieved on 12 April 2014.
- Telstra Shares | Telstra Share Price Archived 1 January 2016 at the Wayback Machine.. Asxshareprices.com.au. Retrieved on 12 April 2014.
- TLS.AX Basic Chart | TELSTRA FPO Stock – Yahoo!7 Finance Archived 6 February 2016 at Wikiwix. Au.finance.yahoo.com (27 October 1998). Retrieved on 12 April 2014.
- "Telstra share price hits $6 – Motley Fool Australia". The Motley Fool. Archived from the original on 22 December 2014.
- Telstra raises dividend amid profit growth – ABC News (Australian Broadcasting Corporation) Archived 24 February 2014 at the Wayback Machine.. Abc.net.au (13 February 2014). Retrieved on 12 April 2014.
- "Telstra does $454m directories deal". 13 January 2014. Archived from the original on 16 January 2014.
- "404 - afr.com". afr.com. Archived from the original on 22 February 2014.
- "Telstra tipped to outsource another 1000 jobs". Financial Review. Archived from the original on 22 February 2014.
- "Telstra hires KPMG's Solomon in healthcare push | afr.com". Archived from the original on 4 March 2016.
- Remeikis, Amy (28 September 2016). "Concerns over $220 million Telstra Health contract's 'lack of transparency'". Archived from the original on 31 March 2017 – via The Sydney Morning Herald.
- "Telstra's inaugural Health boss resigns". iTnews. Archived from the original on 16 January 2017.
- "Telstra expands health portfolio with another acquisition – Computerworld". Archived from the original on 3 March 2016.
- "Pulse+IT – Pulse+IT". Archived from the original on 29 February 2016.
- "Pulse+IT – Pulse+IT". Archived from the original on 1 March 2016.
- "Telstra Health announces acquisition of iCareHealth's Australian operations – iCareHealth". Archived from the original on 5 March 2016.
- "Pulse+IT – Emerging Systems to integrate Charm into EHS". Archived from the original on 26 August 2016.
- "Telstra Health to acquire client & resource management solution business, EOS Technologies". Archived from the original on 30 October 2016.
- "Telstra Health picks up cloud medicine | Business Spectator". Archived from the original on 4 March 2016.
- "Pulse+IT – Pulse+IT". Archived from the original on 29 February 2016.
- "Pulse+IT – Pulse+IT". Archived from the original on 1 March 2016.
- "Telstra Health goes Anywhere with new acquisition | Business Spectator". Archived from the original on 4 March 2016.
- "Pulse+IT – Pulse+IT". Archived from the original on 1 March 2016.
- "Telstra signs new $11 billion NBN agreement". The Sydney Morning Herald. Archived from the original on 14 December 2014.
- "David Thodey leaves Telstra, replaced as CEO by Andrew Penn". ABC News. Archived from the original on 28 March 2015.
- "Subscribe to The Australian – Newspaper home delivery, website, iPad, iPhone & Android apps". www.theaustralian.com.au.
- Ramli, David (14 March 2016). "Telstra pulls out of Philippines venture but CEO keen for Asian acquisitions". Archived from the original on 15 November 2016 – via The Sydney Morning Herald.
- dela Paz, Charisse (14 March 2016). "San Miguel Corp, Telstra end joint venture plan". Rappler. Archived from the original on 15 March 2016. Retrieved 14 March 2016.
- "Subscribe to The Australian – Newspaper home delivery, website, iPad, iPhone & Android apps". www.theaustralian.com.au.
- Knight, Elizabeth (1 July 2016). "Telstra outages now a real problem for the company". Archived from the original on 5 October 2016 – via The Sydney Morning Herald.
- "Sorry, No Bonuses: Telstra Execs To Suffer Over 2016 Outages – channelnews". www.channelnews.com.au. Archived from the original on 5 November 2016.
- "tls – Google Search". www.google.com. Archived from the original on 5 November 2016.
- "Telstra shareholders demand strategy to battle mobile competition". 16 November 2016. Archived from the original on 16 November 2016.
- Kruger, Colin (20 May 2016). "Network mayhem marks Andy Penn's first year as Telstra's CEO". Archived from the original on 13 September 2016 – via The Sydney Morning Herald.
- "Telstra appoints new COO". 5 December 2016.
- Yoo, Tony (14 December 2016). "Telstra appoints Ericsson exec Eriksson as new CTO, after wiping predecessor from history". Archived from the original on 17 December 2016.
- Battersby, Lucy (6 December 2016). "Productivity Commission recommends scrapping Telstra's Universal Service Obligation funds". Archived from the original on 9 December 2016 – via The Sydney Morning Herald.
- "Archived copy". Archived from the original on 23 February 2017. Retrieved 22 February 2017..
- Battersby, Lucy (16 February 2017). "Telstra posts surprise profit slump as fixed line, mobile revenue drops". Archived from the original on 23 February 2017 – via The Sydney Morning Herald.
- Kruger, Colin (17 August 2017). "$28.5b of Telstra value torched under CEO Andy Penn's leadership". Archived from the original on 31 August 2017 – via The Sydney Morning Herald.
- "Telstra head of retail Kevin Russell leaves after 18 months". 5 September 2017. Archived from the original on 6 September 2017.
- Battersby, Lucy (25 July 2016). "Telstra COO Kate McKenzie quits telco". Archived from the original on 6 September 2017 – via The Sydney Morning Herald.
- "Subscribe to The Australian – Newspaper home delivery, website, iPad, iPhone & Android apps". myaccount.news.com.au.
- "Was Nokia's Elop history's worst CEO?". Archived from the original on 6 September 2017.
- "The 5 Worst CEOs of All Time Who Ruined Multi-Billion Companies". Archived from the original on 6 September 2017.
- McDuling, John; Ramli, David (16 March 2016). "Telstra hires the former CEOs of Nokia and Optus". Archived from the original on 6 September 2017 – via The Sydney Morning Herald.
- "Telstra spinner Jason Laird reaches out to South Korea". 30 August 2017. Archived from the original on 31 August 2017.
- "Archived copy" (PDF). Archived (PDF) from the original on 31 August 2017. Retrieved 31 August 2017.
- "Telstra shares slump amid profit warning and 'challenging conditions'". ABC News. 2018-05-14. Retrieved 2018-05-24.
- "Subscribe to The Australian | Newspaper home delivery, website, iPad, iPhone & Android apps". www.theaustralian.com.au. Retrieved 2018-05-24.
- "Did Andy Penn cost Telstra shareholders $46 billion?". Financial Review. 2018-05-18. Retrieved 2018-05-24.
- "Telstra's big bang splits the company in two as 8,000 jobs go. Will it work?". ABC News. 2018-06-20. Retrieved 2018-06-20.
- McDuling, John (2018-06-19). "Telstra to axe 8,000 jobs in cost-cutting drive". The Sydney Morning Herald. Retrieved 2018-06-19.
- "List of Telstra contracted companies that supply home phone lines". Telstra. Archived from the original on 27 March 2010. Retrieved 11 April 2010.
- Alberici, Emma (20 February 2006). "Telstra to cut number of pay phones". The 7.30 Report. Australian Broadcasting Corporation. Archived from the original on 30 April 2014. Retrieved 5 October 2011.
- "Telstra Reports 2 Million Hsdpa Subscribers". cellular-news. 17 December 2007. Archived from the original on 16 October 2015.
- Barker, Garry (14 February 2007). "Telstra to make Next G biggest, fastest in world". Melbourne: The Age. Archived from the original on 15 November 2013.
- "About Telstra – Fact Sheet – Mobiles". Archived from the original on 26 October 2007. Retrieved 11 April 2010.
- "Telstraprepaidplus.com.au". Telstraprepaidplus.com.au. Archived from the original on 10 August 2010. Retrieved 22 August 2010.
- "GSM Roaming Australia". Archived from the original on 26 May 2013.
- "EDGE Databank". Archived from the original on 9 May 2008.
- "Next G at 42Mbps to be available in 100 regional towns". iTWire. 4 June 2010. Archived from the original on 6 August 2010. Retrieved 22 August 2010.
- "Telstra Wholesale Website". Archived from the original on 20 February 2016.
- "Telstra Wholesale Products and Solutions". Archived from the original on 28 February 2016.
- "Information on becoming a Telstra Wholesale customer". Archived from the original on 19 January 2016.
- "Telstra Wholesale Operational Support". Archived from the original on 5 March 2016.
- "Telstra Wholesale International". Archived from the original on 6 July 2011.
- "Telstra pressure increases as more ISPs join ADSL race". Whirlpool (website). 5 September 2000. Archived from the original on 27 August 2006. Retrieved 14 October 2006.
- "Annual Report 2007 – Full Year Results and Operations Review (Page 46)" (PDF). Archived from the original (PDF) on 27 March 2009.
- Ramadge, A (7 December 2007). "Telstra's BigPond bombs out with consumers". News.com.au. Archived from the original on 4 June 2011. Retrieved 17 March 2010.
- Pauli, Darren (17 February 2009). "Benchmarker defends Oz broadband report". Computerworld. Archived from the original on 9 May 2015. Retrieved 5 October 2011.
- "BigPond Homepage Has Changed". Archived from the original on 26 February 2014. Retrieved 23 February 2014.
- "Telstra BigPond trials naked DSL". Ben Grubb, ZDNet.com.au. 2 June 2010. Archived from the original on 4 June 2010. Retrieved 2 June 2010.
- Corner, Stuart (6 February 2008). "Telstra ADSL2+ 'spin' is breathtaking". iTWire. Archived from the original on 12 June 2012. Retrieved 5 October 2011.
- Coleman, Luke (10 June 2008). "Telstra's reversal: preparing to wholesale ADSL2+". TechDay. Archived from the original on 2 February 2014. Retrieved 31 January 2014.
- "uMobile Broadband Coverage". Telstra. Archived from the original on 23 January 2010. Retrieved 19 January 2010.
- "Telstra Wireless Hotspots". Telstra.com.au. Archived from the original on 28 December 2009. Retrieved 19 January 2010.
- "Satellite plans and pricing". My.bigpond.com. Archived from the original on 28 February 2009. Retrieved 19 January 2010.
- Peter Terlato. "Telstra will eliminate the last of its dial-up services by the end of the year". Business Insider Australia. Archived from the original on 30 July 2015.
- "Telstra gives subsidiary internet provider Belong a push along". 11 June 2014. Archived from the original on 17 August 2017.
- "Archived copy" (PDF). Archived (PDF) from the original on 17 August 2017. Retrieved 17 August 2017.
- "Foxtel Summer Deal by Telstra". Foxtel.com.au. Archived from the original on 9 June 2008. Retrieved 22 August 2010.
- Sensis Pty Limited (19 August 2002).Pacific Access launches new corporate brand – Sensis. Press release. Retrieved 8 March 2008. Archived 25 April 2012 at the Wayback Machine.
- "1234 – Standard mobile Services — Telstra". Archived from the original on 21 May 2011. Retrieved 15 May 2011.
- Holt, Jacquelyn (13 November 2009). "Sensis denies database disaster – Software – News". Zdnet.com.au. Archived from the original on 17 February 2010. Retrieved 22 August 2010.
- Akhurst, Bruce (1 March 2011). "Sensis CEO Update, February 2010". Sensis. Archived from the original on 3 March 2010. Retrieved 4 April 2011.
- Godfrey, M & Charisse E, The Sydney Morning Herald, 22 February 2013, 'Location of Sensis job cuts revealed', "Archived copy". Archived from the original on 12 November 2013. Retrieved 12 November 2013.
- Harbison, Niall (31 May 2011). "Australian telecom company launches one of the smartest Facebook apps to date". TNW. Archived from the original on 1 September 2011. Retrieved 5 October 2011.
- "MOG powered by Telstra – A massive deal for music lovers | Telstra Exchange". Exchange.telstra.com.au. Archived from the original on 27 April 2013. Retrieved 10 February 2013.
-  Archived 29 June 2012 at the Wayback Machine.
- Hayes, Alex (14 September 2014). "Telstra starts Apple Music push after quietly ditching its music streaming service Mog". TNW. Archived from the original on 3 April 2016. Retrieved 29 March 2016.
- "Fox Sports and Foxtel merger". 9News. 6 March 2018. Archived from the original on 27 April 2018. Retrieved 6 March 2018.
- Telstra announces ending of partnership with VHA Accessed: 27 January 2011
- "Introducing the future of 4G: Telstra 4GX". Telstra Exchange. 3 November 2014. Archived from the original on 30 July 2017. Retrieved 30 July 2017.
- "Telstra world first – evolving to the next generations of mobile network". Telstra Exchange. 13 August 2013. Archived from the original on 30 July 2017. Retrieved 30 July 2017.
- ACMA (20 June 2017). "Digital dividend auction—results". www.acma.gov.au. Archived from the original on 30 July 2017. Retrieved 30 July 2017.
- "A new addition to the spectrum family that will underpin future speeds and performance". Telstra Exchange. 1 October 2014. Archived from the original on 30 July 2017. Retrieved 30 July 2017.
- "Theaustralian.com.au". Theaustralian.com.au. 28 September 2012. Retrieved 10 February 2013.
- "Telstra Wi-Fi 4G Advanced Pro X: a world first". Telstra. 29 April 2014. Archived from the original on 4 June 2014. Retrieved 1 June 2014.
- "Telstra launches world's first 600Mbps-capable Category 11 device | Telstra Exchange". Telstra Exchange. 16 September 2015. Archived from the original on 30 July 2017. Retrieved 30 July 2017.
- "Reimagining the future with 5G – the first live trial in Australia | Telstra Exchange". Telstra Exchange. 20 September 2016. Archived from the original on 30 July 2017. Retrieved 30 July 2017.
- "Our 2G Network has closed". 8 April 2015. Archived from the original on 19 August 2016.
- "One step closer to 5G with gigabit speeds | Telstra Exchange". Telstra Exchange. 31 January 2017. Archived from the original on 30 July 2017. Retrieved 30 July 2017.
- "Telstra launches mobile network 10 times faster than NBN". NewsComAu. Archived from the original on 30 July 2017. Retrieved 30 July 2017.
- Ferguson, Iain (15 November 2005). "Telstra to slash tech costs under review". ZDNet. Archived from the original on 4 April 2011. Retrieved 30 April 2011.
- Maiden, Malcolm (16 November 2005). "Telstra dives as $10bn plans unveiled". The Age. Archived from the original on 6 November 2012. Retrieved 30 April 2011.
- Tindal, Suzanne (8 December 2008). "Telstra boosts Next G to 21Mbps". ZDNet Australia. Archived from the original on 21 March 2009. Retrieved 16 March 2009.
- BINGEMANN, MITCHELL (16 February 2010). "Telstra doubles the speed of its Next G HSPA+ network". The Australian Australia. Archived from the original on 15 January 2012. Retrieved 22 January 2012.
- Taylor, Josh (26 September 2011). "Telstra's 4G LTE goes public". ZDNet Australia. Archived from the original on 5 July 2012. Retrieved 22 January 2012.
- "Archived copy". Archived from the original on 26 May 2008. Retrieved 7 July 2014. Telstra closes its CDMA network today (28 April 2008)
- Glossary. 3GSM 850 Archived 4 March 2012 at the Wayback Machine., Telstra.com.au
- Minister welcomes Telstra next G launch Archived 22 March 2012 at the Wayback Machine. minister.dcita.gov
- "Conroy order delay of CDMA closure". Archived from the original on 25 February 2008. Retrieved 7 July 2014.
- ""CDMA Network to close on 28th April 2008"". Archived from the original on 5 May 2013.
- "The Courier Mail – Breaking News Headlines for Brisbane and Queensland – Courier Mail". www.news.com.au. Archived from the original on 9 July 2008.
- Wireless Bigpond – Device feature comparison Archived 31 August 2009 at the Wayback Machine., Bigpond.com
- Sierra Wireless' USB 306 and 307 modems first to support HSPA+ Archived 15 July 2014 at the Wayback Machine. GPSObsessed.com, 12 February 2009.
- "Fact Sheet – Telstra Turbo 21 modems" (PDF). nowwearetalking.com.au. 17 February 2009. Retrieved 3 July 2009.
- Media Release. "Australia's fastest mobile broadband just got faster with a world first combination of network and device capability" Archived 23 October 2009 at the Wayback Machine., Telstra.com, 23 June 2009.
- Campbell Simpson. "What Is 4GX?". gizmodo.com.au. Archived from the original on 16 December 2014.
- "Telstra acquires Kloud". CRN Australia. Archived from the original on 8 September 2017. Retrieved 8 September 2017.
- "Australia Telecom Revenue passes $40 billion". iTWire.com. Archived from the original on 4 March 2016.
- Roberts, JH (November 2005), "Defensive marketing: How a strong incumbent can protect its position", Harvard Business Review, 83 (11): 150, archived from the original on 3 February 2014, retrieved 31 January 2014
- Lee, Tracy (5 May 2011). "Discounts extend Telstra's market share lead". theaustralia.com.au.
- "Financial Results – Investor Centre – About Telstra". telstra.com.au. Archived from the original on 4 March 2016.
- "Archived copy" (PDF). Archived from the original (PDF) on 26 December 2013. Retrieved 25 December 2013.
- Josh Taylor. "Vodafone Australia reports customer losses of 551K". ZDNet. Archived from the original on 26 December 2013.
- Liam Tung (8 May 2009). "Telstra CEO: Who is David Thodey?". ZDNet. CBS Interactive. Archived from the original on 15 December 2013. Retrieved 15 December 2013.
- "ABC.net.au". ABC.net.au. 15 October 2001. Archived from the original on 24 December 2013. Retrieved 10 February 2013.
- "Archived copy" (PDF). Archived (PDF) from the original on 22 October 2017. Retrieved 21 October 2017.
- "Managed Hosting, Networks & Data Services | Telstra International". Telstra.co.uk. Archived from the original on 5 January 2009. Retrieved 22 August 2010.
- "About.sensis.com.au". About.sensis.com.au. 22 December 2005. Archived from the original on 6 July 2011. Retrieved 10 February 2013.
- "Telstra expects $US433 from SouFun sale". Sydney Morning Herald. 17 September 2010. Archived from the original on 5 May 2013. Retrieved 27 September 2012.
- Telstra Endeavour Live Archived 22 May 2009 at the Wayback Machine.
- "Telstra Purchases Majority Stakes In 2 China Firms". The Wall Street Journal. 30 June 2008. Archived from the original on 19 February 2014. Retrieved 31 January 2014.
- "Telstra expands global telepresence reach with Tata Communications". Telstra Corporation Ltd. Archived from the original on 20 October 2011.
- "Telstra expands in India with new telecoms licences". Telstra Corporation Ltd. Archived from the original on 19 November 2011.
- Moses, Asher (5 December 2007). "What next? Smutty clips nobble Telstra's 'YouTube'". The Sydney Morning Herald. Archived from the original on 22 November 2008. Retrieved 4 May 2011.
- "What next? Smutty clips nobble Telstra's 'YouTube'". smh.com.au. Archived from the original on 18 June 2014.