Ten Thousand Villages
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|Headquarters||Akron, Pennsylvania, US|
|Carl Lundblad, CEO,
Ed Diller, Chair of the Board
|Products||Home Décor, Jewelry, Personal Accessories, Tabletop, Plant and Garden, Baskets, Personal Care, Global Treasures, Stationary, Toys and Games, Musical Instruments, Nativities and Festive Decor|
|Revenue||$27.7 million USD (2011)|
|$358,230 USD (2011)|
As one of the world’s largest and oldest fair trade organizations, Ten Thousand Villages cultivates long-term buying relationships in which artisans receive a fair price for their work and consumers have access to gifts, accessories and home décor from around the world. Ten Thousand Villages is a founding member of the International Fair Trade Association (IFAT) and a certified member of the Fair Trade Federation (FTF). Ten Thousand Villages is also a nonprofit partner of Mennonite Central Committee.
The original philosophy of Ten Thousand Villages was inspired by Mennonite values including compassion, service, mutual aid, and peacemaking. The founding of Ten Thousand Villages in the mid-twentieth century marks the beginning of a movement later to be called "fair trade." Edna Ruth Byler was moved to take action by the poverty she witnessed during a trip to Puerto Rico in 1946.
Byler began a grassroots campaign among her family and friends in the United States by selling handcrafted products out of the trunk of her car. She sought to provide sustainable economic opportunities for artisans in developing countries by creating a viable marketplace for their products. Over 30 years, Byler worked to connect individual entrepreneurs in developing countries with market opportunities in North America.
In the 1970s the small project moved out of Byler's basement to become SELFHELP Crafts of the World, an official program of Mennonite Central Committee. In 1996, SELFHELP became Ten Thousand Villages, a retail company that now has over 100 stores in the United States and Canada. The new name was inspired by Mahatma Gandhi who said “India is not to be found in its few cities but in the 700,000 villages.” 
By 2008, the company’s sales had surpassed $25.5 million, one third of which was paid to artisans directly. The other two thirds covered importing, storage, marketing, retail costs, and administration.
In 2012, Ten Thousand Villages and Mennonite Central Committee entered a partnership agreement. Ten Thousand Villages is no longer wholly owned by MCC.
Ten Thousand Villages encourages artisans to employ production methods that are environmentally sustainable and to use recycled and natural materials whenever possible. In 2007, Ten Thousand Villages redesigned stores to minimize environmental impact in order to meet what they call their "triple bottom line" of economic, environmental and social sustainability.
Ten Thousand Villages establishes long-term trade relationships with groups that work with craftspeople who are in need of work and who produce crafts that are more likely to be sold in North America. Most of these groups are found in Asia, Africa, Latin America and the Middle East. The company often selects artisan partners that provide training and employment to those who have virtually no chance of securing employment in the mainstream labor market. Many of these artisans are disadvantaged because of disability or gender.
Ten Thousand Villages also purchases from export businesses that market handicraft products on behalf of artisans who lack access to markets. These groups provide tools and sustainable sources of income for small artisan workshops to develop their infrastructure and build business capacity.
Prices are determined by a combination of what the artisan believes fair and demand in the foreign market. Artisans are paid up-front fifty percent of the agreed-upon price in order to help them pay for the raw materials used in their products. The other fifty percent is paid once the products are complete. The artisans are paid in full before their products are sold in North America, even if they never get sold. Ten Thousand Villages’ marketing director Doug Dirks estimated that market prices abroad are up to five times what is paid to the artisan. He said that his company is willing to take that risk because they feel that it is important to what they do. Most of the artisans in these countries cannot obtain business loans from their local banks.
Ten Thousand Villages designers and buyers collaborate with artisans so that traditional methods are employed, but using colors and styles which appeal to North American markets. The company encourages artisans to use sustainable practices. For example, artisans are advised to use natural or recycled materials in their products. The company uses sales profits to increase purchases from artisan partners and to expand its domestic distribution channels. In 2006-2007 fiscal year, the company increased purchases from artisans by more than one million dollars.
Ten Thousand Villages is a wholesaler as well as a retailer. Local groups at churches, colleges and community centers around the country continue to host festival sales, which was the company’s earliest means of distributing its goods.
Individual stores are staffed by volunteers to minimize administrative costs, though full-time managers are paid. Paying of full-time managers is relatively new and fits a larger trend among non-profit organizations employing private sector business strategies as a means of more effectively raising funds.
There are 35 stores in Canada.
Ten Thousand Villages offers handmade home décor and gifts from around the world, including baskets, sculptures, jewelry, instruments, toys, tablewares, planters, linens, stationery, various holiday items and other accessories. Most Ten Thousand Villages stores also sell fair trade food items such as chocolate, tea, rice, dried fruit and coffee.
In 2006, Make Trade Fair was released, a compilation CD to raise awareness and funds for Ten Thousand Villages.
In 2005, Ten Thousand Villages released "The Power of Trading Fairly," a DVD highlighting artisan partners from Bangladesh, Guatemala and Kenya, and how their lives have been improved by fair trade.
Anecdotal evidence suggests that Ten Thousand Villages has had life-altering effects on its artisan partners. Its fair trade practices directly support tens of thousands of artisans around the world. In 2009 the company conducted their “One Reason Why” campaign which showcased some of these anecdotal stories. The campaign revolved around printed and digital materials (such as bookmarks and DVDs) that presented artisans’ “one reason why” fair trade had made a difference in their lives. Also, some of the generally small artisan groups or families have transformed into full-fledged businesses that employ hundreds to thousands of people. However, despite this evidence, little research has been conducted to determine the quantitative impact of Ten Thousand Villages and its worldwide fair trade partnerships.
- Garriga, Maria. New Haven, Conn., fair trade shop owners pay Third World artisans fairly. Knight Ridder Tribune Business News. Washington: 2004-12-26.
- "Our History". Ten Thousand Villages. Retrieved October 21, 2014.
- Sarika, Dani (2005). "Nontraditional Strategies". Chain Store Age. (subscription required (. ))
- Wolfer, Terry & del Pila, Katrina (2008). "Ten Thousand Villages: Partnering with Artisans to Overcome Poverty". Social Work & Christianity. (subscription required (. ))
- "Fair Trade". Ten Thousand Villages.
- Mary Conway; Joyce, Marry & Manolis, Chris (2006). "Creating Effective Customer Relationships in Not-for-profit Retailing: the Ten Thousand Villages example". International Journal of Nonprofit & Voluntary Sector Marketing. (subscription required (. ))
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- Kitchen, Jane (2009). " "Ten Thousand Villages". Gifts & Decorative Accessories. (subscription required (. ))