|IBA official cocktail|
|Served||On the rocks: poured over ice|
|Standard garnish||half orange slice or orange zest|
|Standard drinkware||Highball glass|
|Preparation||Pour tequila and orange juice directly into highball glass filled with ice cubes. Add the grenadine syrup to create chromatic effect (sunrise), do not stir.|
|† Tequila sunrise recipe at International Bartenders Association|
The tequila sunrise is a cocktail made of tequila, orange juice, and grenadine syrup. The drink is served unmixed in a tall glass. The modern drink originates from Sausalito, California, in the early 1970s after an earlier iteration created in the 1930s in Phoenix, Arizona. The cocktail is named for its appearance when served—with gradations of color resembling a sunrise.
The more popular modern version of the cocktail contains tequila, orange juice, and grenadine, and was created by Bobby Lozoff and Billy Rice in the early 1970s while working as young bartenders at the Trident in Sausalito, California north of San Francisco. In 1972, at private parties[failed verification] at the Trident, organized by Bill Graham to kick off the Rolling Stones' 1972 tour in America, Mick Jagger had one of the cocktails, liked it, and he and his entourage started drinking them. They later ordered them all across America, even dubbing the tour itself their "cocaine and tequila sunrise tour".
At the time, the Trident was the largest outlet for tequila in the United States, and in 1973 Jose Cuervo picked up on the new drink as a marketing opportunity and put the recipe for the new drink on the back of their bottles of tequila, and promoted it in other ways. Later that same year, the Eagles recorded a song called "Tequila Sunrise" for their Desperado album as the drink was soaring in popularity. In 1988, a successful film titled Tequila Sunrise was released, starring Michelle Pfeiffer, Mel Gibson, and Kurt Russell and directed by Robert Towne.
Preparation and serving
The drink is mixed by pouring in Tequila, ice, then the juice and, lastly, syrup. The signature look of the drink depends on adding the syrup without mixing with the other ingredients. A spoon may be used to guide the syrup down the glass wall to the bottom of the glass with minimal mixing.
- "The Wright Bar at the Arizona Biltmore". Archived from the original on 2010-09-14. Retrieved 2010-08-29.
- "Trident Links". THE TRIDENT. Archived from the original on 20 August 2023. Retrieved 20 August 2023.
- Clinton, Larry (9 August 2023). "Tequila Sunrise – a drink with big Marin history". Marin Local News. Sausalito Historical Society. Archived from the original on 24 August 2023. Retrieved 20 August 2023.
- Burkhart, Jeff (2011-06-19). Doug Bunnell (ed.). "Barfly: when it's not just another tequila sunrise". Marin Independent Journal. Novato CA: David Rounds. ISSN 0891-5164. OCLC 61313188. Archived from the original on 2014-10-21. Retrieved 2014-10-21.
Mick came up to the bar and asked for a margarita, I asked him if he had ever tried a tequila sunrise, he said no, I built him one and they started sucking them up. After that they took them all across the country.
- Richards, Keith (Oct 26, 2010). "9". Life. New York: Little, Brown. p. 326. ISBN 978-0316034418. Retrieved 2014-10-21.
The '72 tour was known by other names—the cocaine and Tequila Sunrise tour, or the STP, Stones Touring Party.
- Richards, Keith (October 14, 2010). "Exclusive 'Life' Excerpt from Keith Richards". Rolling Stone. Archived from the original on 2014-04-22. Retrieved 2014-10-21.
- Burkhart, Jeff (February 17, 2012). "Just Another Tequila Sunrise". National Geographic Assignment Blog. National Geographic Society. Archived from the original on 2014-10-21. Retrieved 2014-10-21.
In 1973, Jose Cuervo seized on this new cocktail sensation and began marketing it in various print advertisements, eventually releasing it as one of their canned 'club cocktails.' 'Lou, (the manager of the Trident) talked to the Cuervo people,' said Lozoff. 'We were the biggest outlet in the United States, and they were talking to us – that recipe, with crème de cassis, went on the back of bottles, and at one point our recipe made it on the back of the gold bottle.'
- Burkhart, Jeff (June 21, 2023). "Celebrate National Tequila Sunrise Day where it has Bay Area roots". Mercury News. Archived from the original on August 24, 2023. Retrieved June 28, 2023.