|Traded as||NYSE: TDC
S&P 500 Component
|President and CEO|
|Products||Integrated Data Warehouse Hardware and Software, Unified Data Architecture, Big Data Analytics, Marketing and Business Applications, Professional Services, Customer Services|
Number of employees
|11,000 (September 2015)|
Teradata Corporation is a publicly held international computer company that sells analytic data platforms, marketing applications and related services. Its analytics products are meant to consolidate data from different sources and make the data available for analysis. Teradata marketing applications are meant to support marketing teams that use data analytics to inform and develop programs. In early 2015, the company formed two divisions: Data & Analytics for its data analytics platforms and related services and Marketing Applications for its marketing software and related services. The corporate headquarters are in Miamisburg, Ohio.
- 1 Corporate overview
- 2 History
- 3 Technology and products
- 4 Teradata Marketing Applications Division
- 5 Consulting Services
- 6 Partners
- 7 Big data
- 8 Competition
- 9 References
- 10 External links
Teradata is an enterprise software company that develops and sells a relational database management system (RDBMS) with the same name. Teradata is publicly traded on the New York Stock Exchange (NYSE) under the stock symbol TDC.
The Teradata product is referred to as a "data warehouse system" and stores and manages data. The data warehouses use a "shared nothing" architecture, which means that each server node has its own memory and processing power. Adding more servers and nodes increases the amount of data that can be stored. The database software sits on top of the servers and spreads the workload among them. Teradata sells applications and software to process different types of data. In 2010, Teradata added text analytics to track unstructured data, such as word processor documents, and semi-structured data, such as spreadsheets.
Teradata's product can be used for business analysis. Data warehouses can track company data, such as sales, customer preferences, product placement, etc.
Teradata has a supplier diversity program that designates a minimum of 3 to 5% of spending on minority, women, veteran, or small business vendors.
Timeline information taken from Teradata company history unless otherwise cited.
- 1976–1979: concept of Teradata grows from research at California Institute of Technology (Caltech) and from the discussions of Citibank's advanced technology group.
- Incorporated in 1979 in Brentwood, CA by Dr. Jack E. Shemer, Dr. Philip M. Neches, Walter E. Muir, Jerold R. Modes, William P. Worth, and Carroll Reed.
- 1984: Teradata releases the world's first parallel data warehouses and data marts.
- 1986: Fortune Magazine names Teradata "Product of the Year."
- 1987: Teradata initial public offering in August
- 1989: Teradata partners with NCR to build new database computers.
- September 1991: AT&T Corporation acquires NCR.
- December 1991: NCR announces acquisition of Teradata.
- 1992: Teradata creates the first system over 1 terabyte, which goes live at Wal-Mart.
- 1996: A Teradata database becomes the world's largest database at 11 terabytes.
- 1997: NCR becomes independent from AT&T.
- 1997: Teradata customer creates world's largest production database at 24 terabytes.
- 1999: Teradata customer has world's largest database with 130 terabytes.
- 2000: NCR acquires Ceres Integrated Solutions and its customer relationship management software.
- 2000: NCR acquired Stirling Douglas Group and its demand chain management software.
- 2003: Teradata University Network is created as an independent teaching portal led by university professors. Nearly 170 universities in 27 countries included in network.
- 2005: Teradata acquires DecisionPoint software and rebrands it as Teradata Decision Experts.
- 2007: Teradata established as an independent public company.
- 2007: Mike Koehler becomes the CEO of Teradata.
- 2008: Teradata acquires Claraview, a professional services company, establishing it as a division of Teradata.
- 2011: Teradata acquires Aprimo and Aster Data Systems.
- 2012: Teradata acquires eCircle, a direct marketing company with focus on email.
- 2014: Teradata acquires Revelytix, a provider of information management products for big data, and Hadapt, a company that developed a platform integrating SQL with Apache Hadoop.
- 2014: Teradata acquires Rainstor, a company specializing in online big data archiving on Hadoop.
- 2015: Teradata acquires Appoxxee, a mobile marketing Software-as-a-Service provider.
Technology and products
Teradata is a massively parallel processing system running a shared-nothing architecture. Its technology consists of hardware, software, database, and consulting. The system moves data to a data warehouse where it can be recalled and analyzed.
The systems can be used as back-up for one another during downtime, and in normal operation balance the work load across themselves.
In 2009, Forrester Research issued a report, "The Forrester Wave: Enterprise Data Warehouse Platform," by James Kobielus, rating Teradata the industry's number one enterprise data warehouse platform in the "Current Offering" category.
Teradata is the most popular data warehouse DBMS in the DB-Engines database ranking.
Active enterprise data warehouse
Teradata Active Enterprise Data Warehouse is the platform that runs the Teradata Database, with added data management tools and data mining software.
The data warehouse differentiates between “hot and cold” data – meaning that the warehouse puts data that is not often used in a slower storage section. As of October 2010, Teradata uses Xeon 5600 processors for the server nodes.
Teradata Integrated Analytics is a set of tools for data analysis that resides inside the data warehouse.
Backup, archive, and restore
BAR is Teradata’s backup and recovery system.
The Teradata Disaster Recovery Solution is automation and tools for data recovery and archiving. Customer data can be stored in an offsite recovery center.
Teradata Platform Family is a set of products that include the Teradata Data Warehouse, Database, and a set of analytic tools. The platform family is marketed as smaller and less expensive than the other Teradata solutions.
|Acquisition date||Company||Valuation in millions USD||Purpose||References|
|July 17, 2014||Hadapt||50||Big Data, SQL-on-Hadoop|||
|July 16, 2014||Revelytix||Big Data, Metadata|||
|May 2, 2012||eCircle||Marketing Tools|
|March 3, 2011||Aster Data Systems||263||MapReduce, Big Data|||
|December 22, 2010||Aprimo||550||Marketing tools|||
|August 10, 2010||Kickfire|||
|March 20, 2008||Claraview|||
|November 30, 2005 under NCR||DecisionPoint||Sourcing and integration of data|||
|July 14, 2000 under NCR||Stirling Douglas Group||Demand chain management|||
Teradata Marketing Applications Division
The Teradata Marketing Applications division is structured to support a portfolio of products and services under the umbrella of Teradata Integrated Marketing Cloud.
The Teradata Integrated Marketing Cloud makes it possible for companies to communicate to customers in ways that are relevant to each individual. Core components of the marketing and analytics applications include four major areas of marketing practiced today:
- Marketing Resource Management – Plan marketing budgets, manage the marketing spend and resources to develop and deliver campaigns and creative assets.
- Omni-Channel Marketing – Execute and deliver interactions to engage the customer across traditional and digital channels.
- Digital Marketing – Execute, deliver and analyze digital customer communications, including email, mobile, social and web.
- Marketing Analytics - Understand customer behavior over time and predict the likely response and impact of marketing efforts.
These marketing applications largely result from the acquisition of Indianapolis, Ind.-based Aprimo in 2011 and Munich-based eCircle in 2012. Additional product capabilities have come from the 2014 acquisitions of creative marketing agency Ozone Online, digital marketing company Argyle Social, and mobile messaging company Appoxee.
Teradata's Consulting Services organization is a global business that support the design and implementation of Teradata data warehousing solutions, Teradata Aster big data analytics and Teradata’s Marketing and Analytic Applications. Teradata Consulting Services employs more than 3,000 consultants who assist customers with data acquisition and integration services, business intelligence, (Insert Link to Wikipedia BI entry) Teradata applications, quality and testing, and general database (Insert Link to Wikipedia database entry) support services. Teradata Consulting Services maintains five global Consulting Development Centers around the world.
Teradata Customer Services support customers experiencing hardware or software issues. In 2015, the global support center earned its 10th Consecutive SCP Certification, a program that recognizes leaders who deliver world-class support and 100+ best practices.
Below is a partial list of Teradata partners.
- Informatica: Dual Load solution
- Kalido: Teradata and Kalido Accelerate product
- MicroStrategy: joint business intelligence products
- SAP: Netweaver datawarehouse
- Tableau Software: interactive data visualization products focused on business intelligence
- TIBCO Spotfire
- WhereScape: data warehouse development and management tools
Teradata Partners conference
Teradata holds an annual user group conference and expo known as Teradata Partners with keynote industry speakers, educational sessions led by customers and other vendors. The Teradata Partners Conference has been an annual event since 1985. The conference involves lectures and speeches on technical and business topics and announcements about new products.
Teradata began to associate itself with the term “Big Data” in 2010. CTO Stephen Brobst attributes the rise of big data to “new media sources, such as social media.” The increase in semi-structured and unstructured data gathered from online interactions prompted Teradata to form the “Petabyte club” in 2011 for its heaviest big data users.
The rise of big data resulted in many traditional data warehousing companies updating their products and technology. For Teradata, big data prompted the acquisition of Aster Data Systems in 2011 for the company’s MapReduce capabilities and ability to store and analyze semi-structured data.
Public interest in big data resulted in a 13% increase in Teradata’s global sales.
Teradata's main competitors are similar products from vendors such as Oracle, IBM, Microsoft and Sybase IQ. Also, competitors include data warehouse appliance vendors such as Netezza (acquired in November 2010 by IBM), DATAllegro (acquired in August 2008 by Microsoft), ParAccel, Pivotal Greenplum Database, and Vertica Systems (acquired in February 2011 by HP), and from packaged data warehouse applications such as SAP BW and Kalido.
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- Teradata Milestones
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- Teradata decides to compete head-on as a data warehouse appliance vendor
Media related to Teradata at Wikimedia Commons
- Official website
- Educational Blog: www.dwhpro.com