|Traded as||NYSE: TDC
S&P 500 Component
|Victor L. Lund, President and CEO|
|Products||Integrated Data Warehouse Hardware and Software, Unified Data Architecture, Big Data Analytics, Professional Services, Customer Services|
|Revenue||US$2.5 Billion (2015)|
|US$-0.2 Billion (2015)|
|US$-0.2 Billion (2015)|
|Total assets||US$2.5 Billion (2015)|
|Total equity||US$0.8 Billion (2015)|
Number of employees
Teradata Corporation is a Fortune 1000 provider of data warehouse platforms, software and services. The company was formed in 1979 in a garage in Brentwood, CA, as a collaboration between researchers at Caltech and Citibank's advanced technology group. The company was acquired by NCR in 1991, and subsequently spun-off again as an independent public company on October 1, 2007.
In November 2015, the company announced a process to complete a business transformation review, which has led to certain divestitures and the replacement of its CEO.
Teradata employs 11,300 as of December 31, 2015, and its corporate headquarters are located in Dayton, Ohio.
- 1 Corporate overview
- 2 History
- 3 Technology and products
- 4 Services
- 5 Partners
- 6 Big data
- 7 Competition
- 8 References
- 9 External links
Teradata is an enterprise software company that develops and sells a relational database management system (RDBMS) with the same name. Teradata is publicly traded on the New York Stock Exchange (NYSE) under the stock symbol TDC.
The Teradata product is referred to as a "data warehouse system" and stores and manages data. The data warehouses use a "shared nothing" architecture, which means that each server node has its own memory and processing power. Adding more servers and nodes increases the amount of data that can be stored. The database software sits on top of the servers and spreads the workload among them. In 2010, Teradata added text analytics to track unstructured data, such as word processor documents, and semi-structured data, such as spreadsheets.
Teradata's product can be used for business analysis. Data warehouses can track company data, such as sales, customer preferences, product placement, etc.
Teradata has a supplier diversity program that designates a minimum of 3 to 5% of spending on minority, women, veteran, or small business vendors.
- 1976–1979: concept of Teradata grows from research at California Institute of Technology (Caltech) and from the discussions of Citibank's advanced technology group.
- Incorporated in 1979 in Brentwood, CA by Jack E. Shemer, Philip M. Neches, Walter E. Muir, Jerold R. Modes, William P. Worth, and Carroll Reed.
- 1984: Teradata releases the world's first parallel data warehouses and data marts.
- September 1991: AT&T Corporation acquires NCR.
- December 1991: NCR announces acquisition of Teradata.
- 1992: Teradata creates the first system over 1 terabyte, which goes live at Wal-Mart.
- 1996: A Teradata database becomes the world's largest database at 11 terabytes.
- 1997: NCR becomes independent from AT&T.
- 1999: Teradata customer has world's largest database with 130 terabytes.
- 2000: NCR acquires Ceres Integrated Solutions and its customer relationship management software.
- 2000: NCR acquired Stirling Douglas Group and its demand chain management software.
- 2007: Teradata established as an independent public company.
- 2007: Mike Koehler becomes the CEO of Teradata.
- 2008: Teradata acquires Claraview, a professional services company, establishing it as a division of Teradata.
- 2011: Teradata acquires Aprimo and Aster Data Systems.
- 2012: Teradata acquires eCircle, a direct marketing company with focus on email.
- 2014: Teradata acquires Revelytix, a provider of information management products for big data, Hadapt, a company that developed a platform integrating SQL with Apache Hadoop  and Think Big Analytics, a Big Data services firm specialized in Hadoop.
- 2014: Teradata acquires Rainstor, a company specializing in online big data archiving on Hadoop.
- 2015: Teradata acquires Appoxxee, a mobile marketing Software-as-a-Service provider.
- 2015: Teradata acquires FLXone, a DMP based in the Netherlands.
- 2015: Teradata announces the beginning of its Business Transformation review. 
- 2016: Victor L. Lund becomes the CEO of Teradata.
- 2016:Teradata sells marketing applications division.
Technology and products
Active enterprise data warehouse
Teradata Active Enterprise Data Warehouse is the platform that runs the Teradata Database, with added data management tools and data mining software.
The data warehouse differentiates between “hot and cold” data – meaning that the warehouse puts data that is not often used in a slower storage section. As of October 2010, Teradata uses Xeon 5600 processors for the server nodes.
Teradata Integrated Analytics is a set of tools for data analysis that resides inside the data warehouse.
Backup, archive, and restore
BAR is Teradata’s backup and recovery system.
The Teradata Disaster Recovery Solution is automation and tools for data recovery and archiving. Customer data can be stored in an offsite recovery center.
The Teradata database includes a feature called QueryGrid,  that allows user of the Teradata database to fetch data from external databases from standard SQL queries, as if they were hosted in the local EDW. The data movement happens in parallel whenever possible, so it is as efficient as performance the external data source; this is usually still much slower than native Teradata database performance, but still acceptable for exploratory tasks.
Currently supported external data sources are Aster, Presto, Teradata, Hive and Oracle.
Teradata Platform Family is a set of products that include the Teradata Data Warehouse, Database, and a set of analytic tools. The platform family is marketed as smaller and less expensive than the other Teradata products.
|Acquisition date||Company||Valuation in millions USD||Purpose||References|
|July 25, 2016||Big Data Partnership||Big Data analytics services|||
|December 17, 2014||RainStor||Big Data, data archiving|||
|August 28, 2014||Think Big Analytics||Big Data analytics services|||
|July 17, 2014||Hadapt||50||Big Data, SQL-on-Hadoop|||
|July 16, 2014||Revelytix||Big Data, Metadata|||
|May 2, 2012||eCircle||Marketing Tools|
|March 3, 2011||Aster Data Systems||263||MapReduce, Big Data|||
|December 22, 2010||Aprimo||550||Marketing tools|||
|August 10, 2010||Kickfire||Hardware database acceleration|||
|March 20, 2008||Claraview|||
|November 30, 2005 under NCR||DecisionPoint||Sourcing and integration of data|||
|July 14, 2000 under NCR||Stirling Douglas Group||Demand chain management|||
Teradata's Consulting Services organization supports the design and implementation of Teradata data warehousing products, Teradata Aster big data analytics and Teradata’s marketing and analytic applications. Teradata Consulting Services employs more than 3,000 consultants on data acquisition and integration services, business intelligence, big data, quality and testing, and general database support services in five consulting development centers. Teradata Customer Services support customers experiencing hardware or software issues.
A partial list of Teradata partners includes:
- Tata Consultancy Services (TCS)
- Informatica: dual load
- Kalido: Teradata and Kalido Accelerate product
- MicroStrategy: joint business intelligence products
- SAP: Netweaver data warehouse
- Tableau Software: interactive data visualization products focused on business intelligence
- TIBCO Software
- WhereScape: data warehouse development and management tools
Teradata Partners conference
Teradata holds an annual user group conference and expo known as Teradata Partners with keynote industry speakers, educational sessions led by customers and other vendors. The Teradata Partners Conference has been an annual event since 1985. The conference involves lectures and speeches on technical and business topics and announcements about new products.
Teradata began to associate itself with the term “Big Data” in 2010. CTO Stephen Brobst attributes the rise of big data to “new media sources, such as social media.” The increase in semi-structured and unstructured data gathered from online interactions prompted Teradata to form the “Petabyte club” in 2011 for its heaviest big data users.
The rise of big data resulted in many traditional data warehousing companies updating their products and technology. For Teradata, big data prompted the acquisition of Aster Data Systems in 2011 for the company’s MapReduce capabilities and ability to store and analyze semi-structured data.
Teradata's main competitors are similar products from vendors such as Oracle, IBM, Microsoft and Sybase IQ. Also, competitors include data warehouse appliance vendors such as Netezza (acquired in November 2010 by IBM), DATAllegro (acquired in August 2008 by Microsoft), ParAccel, Pivotal Greenplum Database, and Vertica Systems (acquired in February 2011 by HP), and from packaged data warehouse applications such as SAP BW and Kalido.
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Media related to Teradata at Wikimedia Commons