Tere A. Zubizarreta
Zubizarreta began as a Cuban-American woman with no college degree in 1970s America. She started Zubi Advertising Services in a rented office in Miami with one phone and a borrowed typewriter. The agency eventually came to have over 122 employees, billings in excess of US$195 million, won many awards, and had a number of Blue Chip clients including American Airlines, Ford Motor Company, Lincoln Mercury, Winn-Dixie, JP Morgan Chase and SC Johnson. She had an interest in and understanding of the Hispanic market.
Zubizarreta is survived by her husband Octavio, son Joe, daughter Michelle, grandchildren Charlotte and Michael, sister Annie Slatkoff, nephew Joshua Slatkoff and niece Jessica Slatkoff.
Zubizarreta was the first Hispanic woman to be elected to the Board of Governors and Committee Chair of the United Way of America, and also served on the board of directors for the Orange Bowl Committee, Beacon Council and Miami Children’s Hospital. She was a co-founder and former chairperson of FACE, Facts About Cuban Exiles. Zubizarreta received several awards for her contributions to the U.S. Hispanic advertising industry, the last being the Eduardo Caballero Lifetime Achievement Award - the industry’s highest - from the Association of Hispanic Advertising Agencies. Other organizations that honored her include the Latin Business Association, the National Association of Hispanic Publications, the Women’s Automotive Association International and Latin Business Magazine.