Smurfie Syco

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Smurfie Syco
Teriy Keys, 2x Brit Awards.jpg
Background information
Born (1991-06-16) 16 June 1991 (age 25)
Abu Simbel, Egypt
Genres R&B, grime, hip hop, dubstep
Occupation(s) DJ, record producer, Business manager, Investor, CEO
Instruments Mixer
Years active 2002–present
Labels R.O.A.D. Entertainment
Dirtee Stank Recordings
Associated acts Dizzee Rascal
Newham Generals

Teriy Keys ([taɽe] TER-ree KEES) also known as Smurfie Syco is an English DJ, remixer, record producer, music executive, A&R and businessman / investor. He is the founder and co-chief executive officer of R.O.A.D. Entertainment Global

Smurfie Syco is pseudonym used in-conjunction some his earlier releases which is a signed act to Dizzee Rascal's Dirtee Stank Label, in 2010; Smurfie Syco received national press surrounding the campaign for the release of SMURFIESYCO.COM album.[1] He also featured in Mix Mag "Artist's of 2010".[2]

Keys has credits on multiple studio singles/albums including solo and executive work on other artists projects most notably Smurfie Syco (2009),[3] I'm The Best I Can’t Help It (Mixtape) (2011).[4]

In 2013, Teriy was short-listed in Music Week magazine's publication for the "30 under 30" best of the rest most influential music industry executives. "30 young professionals working in the UK music business of 2013 that are tipping for mighty things in the years and decades to come"[5]


Early life & education[edit]

Teriy attended White Hart Lane School (Centre of Excellence) in North London, London Borough of Haringey leaving with 11 GCSE's. He then went on to study a combined degree of BSc (Hons) in Music Technology with BA (Hons) Media Advertising & Marketing at the University of East London.

His first interactions with music production began in 2002, when he was one of ten Mensa selected "Young and Gifted" recipients of Haringey Technology Bursary and awarded a PC computer and a Playstation with the Music 2000 game.

Music career[edit]

Dizzee Rascal announces signing of new artist Smurfie Syco

His pseudonym Smurfie Syco derives from The Smurfs a Belgian comic and television franchise centred on a group of small blue fictional creatures called Smurfs, There are more than one hundred 'Smurfs', whose names are based on adjectives that emphasise their characteristics, e.g. 'Jokey Smurf'. This nickname was given by his mother as he was considerable shorter than his peer pre-puberty, the addition of Syco came from local friends who would refer to Key's accelerated energy as Psycho.

In 2003, the grime group Cold Society was formed, and included Keys and like UK urban pioneer Dizzee Rascal they were making music that was a derivative of Garage. For a while there was not even a name for it. The name "grime" was the one that stuck.[6] While performing with Cold Society, he performed some songs including, "Just Like You" in 2002, which was released years later on SMURFIESYCO.COM compilations album on Dizzee Rascal's independent record label in 2009. He also performed on Dizzee Rascal's 2010 mixtape, "Foot N' Mouth".

FM Radio appearances from Smurfie Syco dated back as far as 2002, where her would appear on local pirate radio stations Heat.FM 96.6 renowned for early oldschool garage tapes from grime founders Wiley and Dizzee Rascal plus drum and bass pioneers dating as far back as 1993.

Business career[edit]

Dirtee Stank Recordings[edit]

2006, His music career has been managed by Dizzee Rascal under pseudonym Smurfie Syco. Keys became the company's Executive Producer and A&R in January 2009.

R.O.A.D. Group[edit]

2009, Keys become co-chief executive officer and manager director of R.O.A.D. Entertainment Global, in a joint venture deal which founded three core subsidiaries of R.O.A.D. Group which primarily specialising in Entertainment and Training sectors of in the Music, television, Publishing, Telecommunications/Internet and Video Games industries.

2006, he founded Chocolate Label; an umbrella imprint which housed release under Dizzee Rascal's Dirtee Stank Label. December 2009, he signed a joint venture deal incorporating the global entertainment company, R.O.A.D. Group. (see acronym: Righteous Organized Always Determined)

R.O.A.D. Group is made up of three core subsidiaries – R.O.A.D. Music Group, R.O.A.D. Media Television and R.O.A.D. Academy CIC. Company operations primarily specialising in Entertainment and Training sectors of in the Music, television, Publishing, Telecommunications/Internet and Video Games industries.

R.O.A.D. Academy is a registered CIC Community Interest Company which works with NEETs which is a government acronym for people currently "not in education, employment, or training" targeting people aged between 16 and 24. He also currently serves as the Academic administration of R.O.A.D. Academy CIC PLC.[7]

In 2012, Keys was appointed managing director of holding company R.O.A.D Group, which is the parent company to global 360 entertainment company R.O.A.D. Entertainment Global. R.O.A.D. Group released a statement in August 2012, stating they had signed a new business venture with haute fashion house Widows Son Vexillum a bespoke couture (clothing company).

Personal life[edit]

Teriy Keys – Barcelona, Camp Nou

In a BBC Radio interview Teriy Keys revealed that he could have become a professional footballer. Keys was a junior at Arsenal F.C. Academy and after spending a season with Tottenham Hotspur F.C. Development Academy he signed with Spanish license football agent José Ramón Alexanko and moved to Barcelona, Spain where he remained for 2 season playing under Pep Guardiola, living at the famous Barcelona youth academy La Masia.

On 18 September 2014, Teriy Keys was award with Freedom of the City and granted the use of the title Esquire. The City of London from time to time invites individuals who have made a significant impact in their field to take up the Freedom to acknowledge their particular contribution. This category includes diplomats, clergy, actors, musicians and sportsmen. Recent recipients have included Judi Dench, Annie Lennox Stephen Fry, Ian McKellen and Morgan Freeman.[8]

On 20 November 2014, Teriy Keys won 'Outstanding Contribution to Arts and the Community' Award by Greater London Authority event present but the Mayor of Haringey, Mayor Councillor Kaushika Amin[9]


Studio Albums

  • Smurfie Syco (2009)
  • So Far Removed (2013)


Artist Credits

Producer Credits


  1. ^ Lester, Paul (15 November 2012). "Smurfie Syco (No 762)". The Guardian. Retrieved 8 April 2010. 
  2. ^ Patterson, Joseph. "Hello, my name is Teriy Keys". Mixmag. Retrieved 15 November 2012. 
  3. ^ " (ALBUM)". Dirtee Stank/Universal Music. 1 November 2009. Retrieved 24 November 2009. 
  4. ^ "The Best I Can't Help It (Mixtape)". BandCamp. 1 October 2011. Retrieved 24 October 2011. 
  5. ^ Ingham, Tim (14 February 2013). "Music Week's 30 Under 30 revealed". London. Retrieved 14 February 2013. 
  6. ^ "Wiley Interview 2023". Retrieved 20 October 2011. 
  7. ^ Paine, Andre (9 June 2010). "Teriy Keys Launch R.O.A.D. Entertainment Global". London. Retrieved 20 August 2011. 
  8. ^ Keys, Esq,, Teriy. "Teriy Keys, Esq.". City of London. Retrieved 3 November 2014. 
  9. ^ Zimmerman, Oliver (20 November 2014). "Invaluable work that "nobody sees" recognised in Carer and Young Carer of the Year awards". Haringey London Borough Council. London. Retrieved January 16, 2015. 
  10. ^ Society, Cold. "WTAC – Mixtape 2005". WEBS. Retrieved 16 June 2005. 
  11. ^ Fader, The. "Magazine – Mixtape 2012". FADER. Retrieved 8 April 2012. 
  12. ^ Semtex, DJ. "BBC Radio 1". BBC Radio. Retrieved 8 June 2009. 
  13. ^ Magazine, NME. "NME Review". NME Magazine. Retrieved 17 January 2013. 
  14. ^ NON9GON, Nine World. "Revealed NON9GON". YouTube. Retrieved 17 September 2014. 
  15. ^ AllKpop, Kpop World. "Teriy Keys produced NONAGON". AllKpop. Retrieved 9 September 2014. 

External links[edit]

Media related to Smurfie Syco at Wikimedia Commons