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|Developer(s)||Metropolitan Opera / Tessitura Network|
|Written in||Microsoft SQL Server ; .NET ; ASP.NET MVC ; Powerbuilder|
|Type||Arts enterprise software|
Tessitura is an enterprise application used by performing arts and cultural organisations to manage their activities in ticketing, fundraising, customer relationship management, and marketing. It refers to itself as "arts enterprise software".
History and business model
Tessitura was originally developed by and for the Metropolitan Opera of New York.
One of the most interesting aspects of the Tessitura system, which distinguishes it from most other commercial software, is the business model chosen by the Metropolitan Opera in order to commercialize what was originally custom software. The Metropolitan Opera maintains ownership of the intellectual property in the original software, but established a separate organization called Tessitura Network (as a not-for-profit corporation with 501(c)3 status under United States tax law) to manage the ongoing development and support of the system. The Tessitura Network now licenses users, handles management, maintenance and development of the system, and fosters an active exchange of best practices and knowledge sharing within the nonprofit arts and cultural sector. The Tessitura Network is effectively a cooperative enterprise, governed via a Board elected by and from, and representative of, the licensees of the system.
This business model has an obvious resonance with the not-for-profit and self-governing ethos of the arts community, and is one reason why Tessitura has rapidly come to dominate the (deliberately restricted) market in which it operates - English-speaking, not-for-profit, arts organisations with a need for ticketing and fundraising systems.
This model has resulted in a number of interesting characteristics for Tessitura Network as a software company.
- There is a very high degree of user commitment and involvement in the community of users - so much so that one commentator has likened implementing Tessitura to a religious conversion, and the annual conference is frequently compared by attendees to a revival meeting.
- There is a strong emphasis within the company on direct business involvement - most of the company staff are ex-employees of licensees, and almost all come from an arts management background, rather than an IT background
- The strong involvement of users in the company, and the direct linking of maintenance fees to expenditures under licensee control, has enabled the company to run a very lean operation. For example, including a contractual commitment to taking each upgrade within a 90-day window puts a substantial limit on the costs of supporting old versions, but would be difficult to sustain in a more usual business model.
The Tessitura system is designed to be flexible, customizable, and open, and therefore has a good capacity to be tailored for each organization. Functional areas include:
Some users of the system
In the United States
- Alberta Theatre Projects (Calgary)
- Arts Club Theatre Company (Vancouver)
- Calgary Opera
- Edmonton Opera
- Edmonton Symphony Orchestra
- Harbourfront Centre (Toronto)
- Kitchener-Waterloo Symphony
- National Ballet of Canada (Toronto)
- Royal Winnipeg Ballet
- Soulpepper Theatre Company
- Stratford Shakespeare Festival
- Toronto Symphony Orchestra
- Vancouver Opera
- Vancouver Playhouse
- Vancouver Symphony Orchestra
- Victoria Symphony
In the UK
- Abbey Theatre (Dublin)
- Arts Centre Melbourne
- The Australian Ballet (Melbourne)
- Australian Brandenburg Orchestra (Sydney)
- Australian Centre for the Moving Image (Melbourne)
- Australian Chamber Orchestra
- Bell Shakespeare
- Melbourne Festival
- Melbourne Recital Centre
- Melbourne Theatre Company
- Opera Australia (Sydney)
- Seymour Centre (Sydney)
- Sydney Opera House
- Sydney Theatre Company
In New Zealand
- Ravanas, Phillippe (Spring 2007). "A quiet revolution: the Metropolitan Opera Reinvents Client Relations Management". International Journal of Arts Management (HEC - Montréal - Chair of Arts Management) 9 (3): 78–87. Retrieved 2015-05-09.
- "Tiny Dallas company Tessitura provides technology platform to the stars". Retrieved 7 March 2014.
- "Tessitura - The Ticketing Institute". 2015-05-09. Retrieved 2015-05-09.
- Ravanas, Phillippe (Spring 2007). "A quiet revolution: the Metropolitan Opera Reinvents Client Relations Management". International Journal of Arts Management 9 (3): 78–87.