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Loman has done his life-work as stylist and hairdresser. It has been possible to see work of his hands in several television shows. Example guests in Finland's independence day parties in Presidential Palace has also used clothes designed by Loman. Loman has also visited as himself in many Finnish television programmes like V.I.P. Seikkailu, W-tyyli, Levyraati, Bettina S and Ruben & Joonas.
Loman published his first album in 1988 but "Helsinki City Boy", brought him to the top lists in 2005. Loman published his next single "Kari" in May 2007, which is a translation of the "Carrie", a hit song by Europe.
Loman has told about the discrimination which he has met as a homosexual in public. Loman and his spouse have been threatened and he has told that he has been even in a psychiatric care which tried to change him into a heterosexual. On the other hand, Loman has been claimed as a "celebrity-seeking endeavour" because he has often appeared on the yellow press.
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