Thai President Foods

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Thai President Foods PCL
Public
Traded as SETTF
Founded April 18, 1972 (1972-04-18)
Headquarters Bangkok
Key people
Mr Pipat Paniangvait, CEO[1]
Website www.mama.co.th
MAMA Tom Yum Shrimp Flavor Instant Noodles
MAMA packages on display for sale.

Thai President Foods PCL (TF) (Thai: บริษัท ไทย เพรซิเดนท์ ฟูดส์ จำกัด) is a Bangkok-based Thai company established 18 April 1972. It makes the internationally marketed instant noodle brand "MAMA" (Thai: มาม่า).

Company[edit]

Thai President Foods is the largest instant noodle manufacturer in Thailand, with a 53 percent share of the market.[2]

Since 1978, the company's shares have been traded on the Stock Exchange of Thailand (SET).[3]

As of 2008, 3,824 people were employed by Thai President Foods[4] The company has factories in Lamphun, Si Racha, and Rayong.[5]

In addition to its Thailand factories, Thai President has factories in Myanmar, Bangladesh, Cambodia, and Hungary. The Hungarian factory's two production lines have a capacity of 4.5 million noodle packs per shift per month. It produces "Thai Chef" and "Asia Gold" brand noodles for the European market.[6]:33

In its 2014 Annual Report TPF declared that two company 10-year targets were to grow total income to 20,000 million baht and to move to a ratio of 50:50 (domestic sales:export sales) from its present 80:20.[6]:31

Numbers[edit]

Total Thai sales of instant noodles of all brands in 2015 was estimated at 15.8 billion baht compared to 2014's 15.4 billion baht.[2]

In 2014, when the political crisis slowed Thailand's economic growth to 0.9 per cent and eventually led to a military coup, the growth of MAMA noodle sales hit a low of 1 percent. In 2015, when the military government could not propel the country beyond an estimated 2.8 percent growth, sales of MAMA noodles only grew 0.4 percent—a 44 year record low.[7] In spite of lacklustre growth in 2014, profits were 1.7 billion baht.[8] Revenue in 2014 was 12 billion baht.[6]:3 The sales contraction in 2015 reflects the economic slowdown which has affected lower-income earners, the main consumers of instant noodles. Mr Wathit Chokewattana, vice president of the company, said that the growth rate of instant noodles has averaged 5-6 percent per year historically. MAMA remains the market leader with a 50.25 percent share of the market[6]:29, followed by Wai Wai and Yum Yum.

Products[edit]

The food company's main products are flavoured instant noodles mainly sold under the MAMA brand[7] and other brands such as "Mamy", "Pama", "Papa", "Sai Keo" and "Honghow" which are distributed worldwide. In 2014, the company had an estimated daily capacity of six million packages.[6]:35

Thai President's product range[6]:36 is:

  • Food
  • Soft drinks
    • Fruit juice
    • herbal juices
    • Dairy products
  • Other

References[edit]

  1. ^ "Message from the Chief Executive Officer". Thai President Foods PCL. Retrieved 8 February 2016. 
  2. ^ a b "Mama instant noodles sale drops for the first time in 42 years". ThaiPBS. 2015-06-09. Retrieved 9 June 2015. 
  3. ^ www.mama.co.th Company > History, retrieved 2009-09-19 Archived June 20, 2010, at the Wayback Machine.
  4. ^ Wright Reports Thai President Foods Public Company Limited - Company Profile Snapshot, retrieved 2008-09-19 Archived August 12, 2007, at the Wayback Machine.
  5. ^ "Factory". Thai President Foods PCL. Retrieved 9 June 2015. 
  6. ^ a b c d e f Annual Report 2014 (PDF). Thai President Foods. 2015. Retrieved 9 Jun 2015. 
  7. ^ a b Yee, Tan Hui (2016-02-02). "Thailand's queen of instant noodles takes a hit due to slowing economy". Straits Times. Retrieved 2 February 2016. 
  8. ^ "Message from the Board of Directors". Thai President PCL. Retrieved 9 June 2015. 

External links[edit]