Thai Smile

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Thai Smile
Thai Smile logo
IATA ICAO Callsign
WE THD THAI SMILE
Founded 20 May 2011; 5 years ago (2011-05-20)
Commenced operations 7 July 2012
Hubs Suvarnabhumi Airport
Focus cities Chiang Mai International Airport
Frequent-flyer program Royal Orchid Plus
Fleet size 20
Destinations 28
Company slogan Fly Smart Fly Sabai Fly with Thai Smile
Parent company Thai Airways
Headquarters 1704,1705-1708A AIA Capital Center, 17th Floor, 89 Ratchadapisek Road, Khaeng Din Daeng, Khet Din Daeng, Bangkok, Thailand 10400
Key people Woranet Laprabang
Website www.thaismileair.com

Thai Smile Air (Thai: การบินไทยสมายล์) is the regional airline and wholly owned subsidiary of Thai Airways.[1] Based in Thailand, it began operations in July 2012.

History[edit]

On 20 May 2011, the Thai Airways board announced plans to create a new lower-cost airline, at the time dubbed Thai Wings.[2] The creation of the airline was announced by Ampon Kittiampon, the chairman of Thai's board of directors, on 19 August 2011.[3] It is planned to begin operations in July 2012.[3] According to Ampon, Thai Smile is intended to serve the market gap between low-cost carriers and full service airlines.[3] The name Thai Smile was chosen from a pool of 2,229 entries in a contest to name the airline.[3]

According to an official at Thai Airways, Thai Smile is planned to begin showing an annual profit of about five million baht within two years of the start of operations.[3]

Destinations[edit]

Thai Smile currently flies to the destinations below.[4][5] The airline will consolidate its Bangkok operations at Suvarnabhumi Airport in January 2017, ending service to the Don Mueang airport.[6]

Bangladesh
Cambodia
China
Thai Smile's first A320 at Suvarnabhumi Airport
India
Laos
Malaysia
Myanmar
Thailand
Future destinations

Mumbai - Chhatrapati Shivaji International Airport (Beings 15 June 2017)

Fleet[edit]

Thai Smile Airbus A320-200

As of July 2016, THAI Smile's fleet consists of 20 Airbus A320-200 aircraft in an all Economy Class configuration of 174 seats. ‘Smile Plus’ in the first rows of the aircraft features 16 seats with additional space and enhanced inflight service. Four aircraft were delivered in 2012 with the first arrival in June. THAI Smile plans to add services to neighbouring countries and southern China.[11]

THAI Smile Fleet
Aircraft In Service Orders Passengers Notes
Airbus A320-200 20 166 / 174 166 seats with Smile Plus configuration
174 seats in all economy configuration
Total 20

References[edit]

  1. ^ "Thai Smile focuses on turning around unprofitable Thai Airways routes as new AOC is secured". Centre for Aviation (CAPA). 3 April 2014. 
  2. ^ "THAI to launch new budget airline". Bangkok Post. 20 May 2011. Retrieved 22 August 2011. 
  3. ^ a b c d e "THAI sister airline launch set for 2012". Bangkok Post. 20 August 2011. Retrieved 22 August 2011. 
  4. ^ http://www.thaismileair.com/thaismile/en/where-we-fly.htm
  5. ^ http://airlineroute.net/2013/08/21/tgs-w13/
  6. ^ "News Thai Smile to consolidate Bangkok hub operations in 1Q17". ch-aviation. 27 December 2016. Retrieved 2 January 2017. 
  7. ^ a b c "THAI Smile files proposed new service in S17". routesonline. Retrieved 6 February 2017. 
  8. ^ "THAI Smile Airways to operate Chongqing and Penang flights". eTurboNews. Retrieved 2 July 2016. 
  9. ^ a b Liu, Jim (7 October 2016). "Thai Smile adds new India routes in W16". Airline Route. Retrieved 7 October 2016. 
  10. ^ "Thai Smile resumes Kuala Lumpur service from May 2017". routesonline. Retrieved 10 April 2017. 
  11. ^ http://www.planespotters.net/Airline/THAI-Smile

External links[edit]

Media related to Thai Smile at Wikimedia Commons