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Type of businessSubsidiary
FoundedSeattle, Washington, USA
Seattle, Washington
Key peopleIan Blaine (CEO)
IndustryVideo on demand services

thePlatform was a Seattle, Washington based online video publishing company that was acquired by Comcast in 2006.[1] The company worked with digital media companies to manage and publish video and audio. It was absorbed into the newly formed Comcast Technology Solutions division in October 2016.[2]


thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a service marketed towards businesses with smaller video libraries.[3][4] The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.


thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, Andy Sodt, Rahul Sonnad, and Brad Chodos-Irvine. Previously, in 1998, Blaine and Sodt founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast[edit]

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts. In 2014, co-founder Ian Blaine was replaced as CEO by Marty Roberts and Jamie Miller were appointed as co-CEOs.[5][6] After operating as essentially a standalone unit for almost a decade, thePlatform came under the direction of Comcast Wholesale in 2015.[7] In 2016, it was absorbed into Comcast Technology Solutions.

Internet TV partnerships[edit]

Customers of thePlatform include Verizon Wireless, BBC Worldwide,[8] CNBC, MSNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.

See also[edit]


  1. ^ "Comcast buys Seattle's thePlatform: Digital media firm will stay here". Seattle Post-Intelligencer. 27 June 2006. Retrieved 6 March 2017.
  2. ^ "New Comcast Technology Solutions™ Division Unites the Broadcast Expertise of Comcast Wholesale™ with the Digital Technologies of thePlatform® and THIS TECHNOLOGY™ to Power Every Screen | Comcast Technology Solutions". Comcast Technology Solutions. 19 October 2016. Retrieved 9 June 2017.
  3. ^ "thePlatform Goes Mid-Market, Introduces mpx Essentials To Compete With Brightcove And Ooyala". TechCrunch. Retrieved 2018-11-16.
  4. ^ "Comcast's ThePlatform Overhauls Video System With 'MPX'". Multichannel. Retrieved 2018-11-16.
  5. ^ Spangler, Todd (8 May 2014). "Comcast Replaces Ian Blaine as CEO of ThePlatform Online-Video Unit". Variety. Retrieved 10 June 2017.
  6. ^ "ThePlatform co-founder Ian Blaine to step down after 14 years, new co-CEOs named". GeekWire. 2014-05-08. Retrieved 2018-11-16.
  7. ^ O'Neill, Jim (13 October 2015). "thePlatform realigns under Comcast Wholesale". VIDEOMIND. Ooyala. Retrieved 9 June 2017.
  8. ^ Whitney, Daisy (26 June 2007). "BBC Puts YouTube Channel on thePlatform". TVWeek. Archived from the original on December 18, 2009. Retrieved 9 June 2017.

External links[edit]