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Type of business Subsidiary
Founded Seattle, Washington, USA
Headquarters Seattle, Washington, USA
Owner Comcast
Key people Ian Blaine (CEO)
Industry Video on demand services
Employees 190

thePlatform was a Seattle, WA-based online video publishing company that was acquired by Comcast in 2006.[1] The company worked with digital media companies to manage and publish video and audio. It was absorbed into the Comcast Technology Solutions division in October 2016.[2]


thePlatform's mpx is a video management system, providing publishing tools targeting PCs, mobile phones, and TVs. mpx Essentials is a service marketed towards businesses with smaller video libraries. The mpx Dev Kit provides tools for enhancing video management systems and offers a video player design canvas.


thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, Andy Sodt, and Rahul Sonnad. Previously, in 1998, Blaine and Sodt founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.

Purchase by Comcast[edit]

In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts. In 2014, co-founder Ian Blaine was replaced as CEO by Marty Roberts and Jamie Miller were appointed as co-CEOs.[3] After operating as essentially a standalone unit for almost a decade, thePlatform came under the direction of Comcast Wholesale in 2015[4]. In 2016, it was absorbed into Comcast Technology Solutions.

Internet TV partnerships[edit]

Customers of thePlatform include Verizon Wireless, BBC Worldwide[5], CNBC, MSNBC, CBS Sports, AP, NBC Local, and HiT Entertainment.

See also[edit]


  1. ^ "Comcast buys Seattle's thePlatform: Digital media firm will stay here". Seattle Post-Intelligencer. 27 June 2006. Retrieved 6 March 2017. 
  2. ^ "New Comcast Technology Solutions™ Division Unites the Broadcast Expertise of Comcast Wholesale™ with the Digital Technologies of thePlatform® and THIS TECHNOLOGY™ to Power Every Screen | Comcast Technology Solutions". Comcast Technology Solutions. 19 October 2016. Retrieved 9 June 2017. 
  3. ^ Spangler, Todd (8 May 2014). "Comcast Replaces Ian Blaine as CEO of ThePlatform Online-Video Unit". Variety. Retrieved 10 June 2017. 
  4. ^ O'Neill, Jim (13 October 2015). "thePlatform realigns under Comcast Wholesale". VIDEOMIND. Ooyala. Retrieved 9 June 2017. 
  5. ^ Whitney, Daisy (26 June 2007). "BBC Puts YouTube Channel on thePlatform". TVWeek. Archived from the original on February 28, 2009. Retrieved 9 June 2017. 

External links[edit]