The AXIS

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The AXIS
Theater at the Performing Arts.png
Interior of theatre seen from stage in 2009
Full name The AXIS at Planet Hollywood Resort & Casino
Former names Aladdin Theatre for the Performing Arts (1976–2006)
Theatre for the Performing Arts (2006–2007)
Planet Hollywood Theatre for the Performing Arts (2007–2012)
PH Live (2012–2013)
Address 3667 South Las Vegas Boulevard
Location Paradise, Nevada, U.S.
Coordinates 36°06′36″N 115°10′12″W / 36.1099°N 115.1701°W / 36.1099; -115.1701Coordinates: 36°06′36″N 115°10′12″W / 36.1099°N 115.1701°W / 36.1099; -115.1701
Owner Caesars Entertainment Corporation
Operator Live Nation Entertainment
Capacity 7,500 (1976–2000)
7,000 (2000–present)
4,600 (residency shows)
Construction
Broke ground 1972
Built 1972–1976
Opened July 2, 1976; 40 years ago (1976-07-02)
Renovated 2000, 2012–2013
Closed 1998–2000
Construction cost $4 million (construction)
$25 million (2000 renovations)
$20 million (2012–2013 renovations)
Tenants
Miss Universe (1991, 1996, 2012 and 2015)
Paris By Night (2009–present)
Miss America (2006–2013)
Justin Timberlake & Friends (2007–present)
Miss USA (2008–2013)
Britney: Piece of Me (2013–2017)
Pitbull: Time of Our Lives (2015–2016)
Jennifer Lopez: All I Have (2016–present)
Lionel Richie: All the Hits (2016)
Backstreet Boys: Larger Than Life (2017)
Website
caesars.com/planet-hollywood/shows

The AXIS (known as The AXIS powered by Monster for sponsorship purposes,[1] also referred to as the AXIS Theater) is a mid-sized auditorium located at the Planet Hollywood Resort & Casino on the Las Vegas Strip. The venue hosts a variety of events from charity benefits, concerts and award shows. It is used frequently for the beauty pageants : Miss Universe, Miss America and Miss USA. Since 2007, the auditorium has been the home to Justin Timberlake's annual concert to benefit the Shriners Hospitals for Children. In 2011, it was voted as one of the "Best Concert Halls & Theaters In Las Vegas".[2] It is the largest theatre of its kind in the United States.[3]

History[edit]

While this location was known as the Aladdin Hotel, the owners decided to create a performing arts center to replace the mildly used golf course. Planning began in 1969, with concepts showing the venue as a separate building. In 1972, the hotel was sold to Sam Diamond, Peter Wevve, Sorkis Wevve and Richard Daly.[4] The center opened on July 2, 1976 (America's bicentennial weekend), with Neil Diamond; whom was paid $750,000 for five sold out shows. During the 1970s and 1980s, the auditorium became a staple on the Strip for many rock and roll acts.[5] During the hotel's financial troubles in the 1990s, the center became its main revenue stream. In 1998, the venue closed while the original Aladdin Hotel was imploded. During the renovation, the center's original structure was removed, incorporating the venue into the casino area of the hotel. In 2000, the venue reopened with a performance by Enrique Iglesias, with a capacity decrease to 7,000.[6] Due to the additions of the MGM Grand Garden Arena and Mandalay Bay Events Center, the venue was used infrequently by music acts.[7] In 2004, the venue made international news when spectators walked out of a Linda Ronstadt concert while expressing support for filmmaker, Michael Moore.[8] In 2010, the center saw a resurgence in use, hosting at least 15 concerts annually.

The theater was the host of the Miss Universe 1991, 1996, 2012 and 2015 pageants, several Miss USA pageants, and several Miss America pageants.[9] On June 28, 2012, the auditorium was renamed to the "PH Live at Planet Hollywood Resort & Casino". On December 19, 2013, the venue was renamed "The AXIS at Planet Hollywood Resort & Casino".[10] It was also announced American entertainment company, Live Nation Entertainment will take over operations and management of the venue from BASE Entertainment.[11]

The AXIS theatre is now home to headlining residency shows such as Britney: Piece of Me, Jennifer Lopez: All I Have, Lionel Richie: All The Hits, and Backstreet Boys: Larger Than Life.[12]

References[edit]

  1. ^ "CAESARS ENTERTAINMENT AND PLANET HOLLYWOOD RESORT & CASINO PARTNER WITH MONSTER TO BRING PURE MONSTER SOUND AND MONSTER HEADPHONES TO THE AXIS POWERED BY MONSTER" (Press release). Las Vegas, Nevada: Berkshire Hathaway, Inc. Business Wire. March 2, 2014. Retrieved March 2, 2014. 
  2. ^ "Best Concert Halls & Theaters In Las Vegas". CBS Las Vegas. CBS Local Media. 18 February 2011. Archived from the original on 8 October 2012. Retrieved 8 October 2012. 
  3. ^ "Travel to a world of wonder and mystery". Aladdin Casino. Aladdin Gaming, LLC. June 2000. Archived from the original on 19 October 2000. Retrieved 8 October 2012. 
  4. ^ "History of the Aladdin". A2Z Las Vegas. 2012. Archived from the original on 8 October 2012. Retrieved 8 October 2012. 
  5. ^ Patterson, Spencer (26 April 2007). "You had to be there". Las Vegas Weekly. The Greenspun Corporation. Archived from the original on 8 October 2012. Retrieved 8 October 2012. 
  6. ^ Weatherford, Mike (11 August 2000). "New Surroundings". Las Vegas Review-Journal. Stephens Media. 
  7. ^ Katsilometes, John (30 June 2009). "Planet Hollywood Theatre for the Performing Arts is a sleeping beauty". Las Vegas Sun. The Greenspun Corporation. Archived from the original on 8 October 2012. Retrieved 8 October 2012. 
  8. ^ Fink, Jerry (19 July 2004). "Aladdin expels Ronstadt after political remarks". Las Vegas Sun. The Greenspun Corporation. Archived from the original on 8 October 2012. Retrieved 21 October 2008. 
  9. ^ "Miss USA coming to Las Vegas". News 3 Las Vegas. 2007-12-13. 
  10. ^ Peters, Mitchell (December 19, 2013). "Live Nation Named Exclusive Booker of Planet Hollywood's AXIS in Las Vegas, Theater for Britney Spears' Residency". Billboard. Prometheus Global Media. Retrieved December 28, 2013. 
  11. ^ "Caesars Entertainment Announces Partnership with Live Nation Entertainment; Reveals New Name and Major Transformation for Planet Hollywood Resort & Casino Theater" (Press release). Las Vegas, Nevada: PR Newswire. December 19, 2013. Retrieved December 28, 2013. 
  12. ^ "Las Vegas Shows & Entertainment - Planet Hollywood". www.caesars.com. Retrieved 2017-04-10. 

External links[edit]

Events and tenants
Preceded by
Boardwalk Hall
Miss America Venue
2006–2013
Succeeded by
Boardwalk Hall
Preceded by
Kodak Theatre
Miss USA Venue
2008–2013
Succeeded by
Baton Rouge River Center
Preceded by
Shubert Theatre
Windhoek Country Club Resort
Credicard Hall
FIU Arena
Miss Universe Venue
1991
1996
2012
2015
Succeeded by
Queen Sirikit National Convention Center
Miami Beach Convention Center
Crocus City Hall
Mall of Asia Arena