The Adventures of Abdi
Book cover featuring artwork by Olga Dugina and Andrej Dugin
|Cover artist||Olga Dugina|
|Set in||Middle East|
|November 8, 2004|
The Adventures of Abdi is a picture book written by American entertainer Madonna. It was released on November 8, 2004, by Callaway Arts & Entertainment. The book is a moral tale inspired from a 300 year-old story by rabbi Baal Shem Tov, that Madonna had heard from her Kabbalah teacher. It tells the story of Abdi who was given the task of delivering a precious necklace to the queen. Madonna was inspired to write The Adventures of Abdi by the settings in "Ali Baba and the Forty Thieves" and other folk stories from One Thousand and One Nights. Published in a 32-page jacketed hardcover format, the book was illustrated by Russian painters Olga Dugina and Andrej Dugin. Madonna promoted the release by appearing for book signing events as well as on television shows. The Adventures of Abdi was criticized for being Oreintalist and promoting Kabbalah to children; its illustrations received positive feedback.
In a faraway land lived a young boy named Abdi. He was an orphan raised by the great jeweler Eli. One day, Eli was commissioned with creating a necklace for the queen. Once the necklace was completed, Eli gives it to Abdi for traveling to the royal palace and giving it to the queen on her birthday. The boy starts his journey across the desert. One night while sleeping, Abdi is robbed by two Bedouins, who steal the necklace and replace it with a live snake. Unaware of the theft, Abdi reaches the palace and meets the king where the snake is revealed inside Abdi's bag. Seeing this, the king gets really upset and orders the boy to be thrown in the dungeon.
Eli comes to know about what happened to Abdi, and hurries along reaching the palace a week later. Because of his faith and honesty, he is able to convince the king that after placing the snake around the queen's neck, it would turn into a diamond necklace. As the queen places the snake around her neck, it slowly converts into a precious encrusted necklace. The king is impressed and releases Abdi, rewarding him and Eli. News about Abdi and Eli's magical necklace reaches the two Bedouins who had stolen the original one from Abdi. They reach the royal palace to see the king with a large bag stuffed with real snakes. However, the snakes were not charmed into jewelry and instead ended up frightening the poor queen. The enraged king orders them to be thrown in the dungeon forever.
Background and writing
In 2003, Madonna signed a contract with Callaway Arts & Entertainment for a series of five children's books. She explained that each book dealt "with issues that all children confront... Hopefully there is a lesson that will help kids turn painful or scary situations into learning experiences". The first three releases were The English Roses (September 2003), Mr. Peabody's Apples (November 2003), and Yakov and the Seven Thieves (June 2004). All three charted on The New York Times Best Seller list. Cumulatively, the three books sold over 1.5 million copies worldwide. Callaway announced that the fourth book in the series, The Adventures of Abdi, would be released on November 8, 2004.
Like her previous releases, Madonna was again inspired by a 300 year-old story by rabbi Baal Shem Tov that she had heard from her Kabbalah teacher, and wanted to share the "essence" of it. "The power of certainty is without limits", the singer wrote in the preface, referencing a line uttered by the character Eli to Abdi. In an interview with The Times, Madonna explained that she was inspired by the settings in "Ali Baba and the Forty Thieves" and other folk stories from One Thousand and One Nights, and wanted to create something in that genre. She included the Kabbalistic principle of certainty in the story with the idea that one can "overcome all obstacles and challenges in our lives if we perceive them as blessings and not curses; if we accept that they have arrived in our lives to teach us something valuable".
The Adventures of Abdi was published in a 32-page jacketed hardcover format. Madonna collaborated with Russian illustrators Olga Dugina and Andrej Dugin, who created the images for The Adventures of Abdi. This was the first time they worked with a contemporary writer and it presented them "with several artistic possibilities—to show a desert,a palace,a small house where an old man was making jewelry". The couple took almost four months to finish the illustrations. They first decided on the "most interesting" portions of the story and gathered research materials from libraries and museums. They created rough sketches based on them; Andrej did the drawings while Olga painted them. The couple's favorite illustration was showing the queen trying out the necklace since they could show "a lot of strange characters. We could tell the story that was not told, and hint at something much broader than the text itself". The image for the book cover was the last painting finished by them.
Publication and reception
Following the release of The Adventures of Abdi, Madonna made a number of promotional appearances. On November 12, 2004, the singer appeared at Selfridges, Oxford Street in London for a book signing event. Only 250 of the fans queued up were chosen to get inside. Madonna read aloud from the book for 30 minutes, watched by 30 schoolchildren in audience. She appeared on British television chat show Richard & Judy, where she spoke about the inspiration and her writing process of the book, followed by The Jeremy Vine Show. Madonna was interviewed by Pat O'Brien from The Insider on November 11, and she spoke about writing the book as a means for "giving children some kind of tools to deal with adversity in their life in a peaceful way". In December, Madonna promoted the book on the CBBC show Blue Peter.
Publishers Weekly criticized The Adventures of Abdi for being Orientalist as it depicts "a cobra-bodied man play[ing] a flute [while] dark-skinned dwarves assist the milky-skinned queen and a gazelle sports a turbaned person's head". The writer believed that some readers could be troubled by its "harem-chic depiction of an exotic Middle East" and simplistic philosophy. The illustrations received positive feedback, with the reviewer calling them "sumptuous" and a mix between the paintings of Michaelangelo and Hieronymus Bosch. Author Sandra L. Beckett complimented the illustrations in her book, Crossover Picturebooks: A Genre for All Ages. She described the images as "intricately detailed, richly textured" and believed it evoked the work of past artisans and masters. The book faced negative reaction from religious groups who believed that it was forcing children into accepting teachings of Kabbalah. Religious cult expert Rick Alan Ross opposed the release, saying it was just "more Kabbalah preaching disguised as a kiddie book... It's just pushing Kabbalah down the throats of innocent children'."
- McKinley, Jesse (September 15, 2003). "New Material, Girl: Madonna, a Mama, Starts Writing Books for Children". The New York Times. Archived from the original on December 29, 2017. Retrieved July 1, 2018.
- "Madonna's new book is 'Jewish'". The Jerusalem Post. June 24, 2004. Archived from the original on August 21, 2004. Retrieved July 1, 2018.
- Hay, Carla (August 16, 2003). "Artists Add New Voice to Children's Books" (PDF). Billboard. 115 (33): 5. ISSN 0006-2510. Retrieved June 28, 2018.
- "Madonna writing sequel to Roses". BBC News. June 18, 2005. Archived from the original on March 7, 2016. Retrieved May 11, 2017.
- D'Angelo, Joe (November 14, 2003). "Madonna Dances With Fairies And Wishes For Animated 'Roses'". MTV News. Archived from the original on July 4, 2017. Retrieved January 7, 2018.
- "Best Sellers". The New York Times. October 19, 2003. Archived from the original on May 27, 2015. Retrieved May 10, 2017.
- "Best Sellers". The New York Times. November 30, 2003. Archived from the original on May 28, 2015. Retrieved June 28, 2018.
- "Madonna's New English Roses Book Series Launches September 13, 2007" (Press release). Market Wired. September 12, 2007. Archived from the original on June 7, 2017. Retrieved May 11, 2017.
- "The Adventures of Abdi Press Release" (Press release). PR Newswire. November 20, 2004. Archived from the original on March 13, 2006. Retrieved July 28, 2018 – via Madonna.com.
- The Adventures of Abdi, 2004, Acknowledgement, p. III
- Wheatley, Jeane (November 6, 2004). "In the Desert with Madonna". The Times: 18–19. ISSN 0140-0460. Archived from the original on November 2, 2012. Retrieved July 28, 2018.
- "Madonna Launches The Adventures of Abdi in London". PR Newswire. November 8, 2004. Archived from the original on December 8, 2004. Retrieved July 29, 2018 – via Yahoo! Finance.
- "Q & A with Andrej Dugin and Olga Dugina". Callaway Arts & Entertainment. November 2004. Archived from the original on March 13, 2006. Retrieved July 28, 2018.
- Scottin, Laura (November 12, 2004). "Madonna fans line up for an adventure". Irish Independent. Retrieved July 29, 2018.
- "Madonna holds public book reading". BBC News. November 11, 2004. Archived from the original on April 16, 2016. Retrieved July 29, 2018.
- Madeley, Richard; Finnigan, Judy (November 22, 2004). "Madonna Live". Richard & Judy. Event occurs at 05:00 pm. Channel 4.
- Vine, Jeremy (December 17, 2004). "The Jeremy Vine Show". The Jeremy Vine Show. BBC Radio 2.
- O'Brien, Pat; Dakss, Brian (November 12, 2004). "Madonna, Unplugged". The Insider. CBS News. Archived from the original on July 29, 2018. Retrieved July 29, 2018.
- Barker, Liz (December 17, 2004). "Blue Peter Book Awards". Blue Peter. Event occurs at 10:00 am. CBBC.
- "The Adventures of Abdi: Madonna". Publishers Weekly. November 22, 2004. Archived from the original on April 10, 2017. Retrieved July 29, 2018.
- L. Beckett, Sandra (2013). Crossover Picturebooks: A Genre for All Ages. Routledge. p. 96. ISBN 978-1-136-57701-7.
- "Madonna's Latest Book Infuriates Kabbalah Critics". Contactmusic.com. October 20, 2004. Archived from the original on July 29, 2018. Retrieved July 29, 2018.