The Advocate (Tasmania)

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The Advocate
Advocate front page.jpg
Front page
Type Daily newspaper
Format Tabloid
Owner(s) Fairfax Media
Founded 1 October 1890
Headquarters 54 Mount St,
Burnie, Tasmania, Australia
Website www.theadvocate.com.au

The Advocate is a local newspaper of North-West and Western Tasmania, Australia.

Its readership covers the North West Coast and West Coast of Tasmania, including towns such as Devonport, Burnie, Ulverstone, Penguin, Wynyard, Latrobe and Smithton.

It is currently published by Fairfax Media, from the Harris Building, Burnie.

Early history[edit]

On Wednesday 1 October 1890 Robert Harris and his sons, Robert and Charles published the first issue of The Wellington Times, Burnie’s first newspaper.[1] It was named after the county in which Burnie and Emu Bay were located and was first published only on Wednesdays and Saturdays. With a circulation around 2000 its four broadsheet pages cost 1.5 d.

The original Burnie Wellington Times office in 1890 stood on a site in Cattley Street and employed a staff of 10. In 1892 The Wellington Times was made a tri-weekly, appearing on Tuesday, Thursday and Saturday and on 2 November 1897, the name was changed to The Emu Bay Times reflecting the area in which it was published.[2] The success of the newspaper encouraged the proprietors to extend operations to Devonport and on 4 January 1899 the tri-weekly The North Western Advocate and Agricultural and Mining Gazette was produced.[3]

The separate publication of the two newspapers lasted only 11 months by which time the Government Railway had reached Burnie and on 13 November 1899 the two publications amalgamated to become a daily newspaper, The North Western Advocate and The Emu Bay Times. In 1902, new premises had been erected in Mount Street, at the present (2010) site and the staff had increased to 26. In the last decade of the 19th century, the North-West and West Coast were served by a number of daily publications - but by 1920 The Advocate was the sole survivor.[4]

In the 1950s The Advocate was one of the first daily newspapers in Australia to use colour in advertisements and in 1968 it was the first daily newspaper in Australia to publish on a Web-Offset press which today is the industry standard. Over the three years from 1993 to 1996, The Advocate embarked on a technology development programme that resulted in computer based full-page negative output on 1 October 1996.

Recent developments[edit]

The Advocate building in Burnie.

In 2004, The Advocate became the third largest regional daily of Rural Press thereby ending the involvement of the Harris family for the first time since inception. In 2008, Rural Press became part of Fairfax Media, Australia’s largest integrated metropolitan, regional and rural print, online and digital media business in Australasia with The Advocate the only daily newspaper covering all areas of North West and Western Tasmania.

In 2009 all printing was centralised in Launceston, at a print facility run by The Examiner, a former rival publication that is now owned by Fairfax Media, the owner of The Advocate. The press was dismantled and shipped off to a newspaper in New Zealand, where it was deployed at another newspaper owned by the Fairfax Media group.

The Advocate anniversary and celebratory editions regularly draw on the historical photographs of the newspaper.[5][6]

See also[edit]

Notes[edit]

  1. ^ Wellington times and agricultural and mining gazette, Harris and Co, 1890, ISSN 1837-9702 
  2. ^ The Emu Bay times, Emu Bay, Tas, 1897, retrieved 25 November 2017 
  3. ^ The north western advocate (Devonport) and the Emu Bay times (Burnie) Tasmania, 1899, retrieved 25 November 2017 
  4. ^ Tasmanian Family History Society. Burnie Branch; Genealogical Society of Tasmania. Burnie Branch (1998), Index to The advocate : births, deaths and marriages, Genealogical Society of Tasmania Inc., Burnie Branch, ISBN 978-1-876445-01-0 
  5. ^ "BURNIE "ADVOCATE"". North-eastern Advertiser. XLI, (75). Tasmania, Australia. 6 October 1950. p. 1. Retrieved 25 November 2017 – via National Library of Australia. 
  6. ^ Advocate (Burnie, Tas.) (2015), Tasmanian heritage & history 2015 : The Advocate special publication, [Burnie, Tas.] The Advocate, retrieved 25 November 2017 

External links[edit]