The Apprentice (U.S. TV series)

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The Apprentice
The Apprentice Logo.png
Genre Reality game show
Created by Mark Burnett
Starring Donald Trump (2004–15)
Carolyn Kepcher (2004–6)
George H. Ross
Bill Rancic (2004–9)
Ivanka Trump (2006–15)
Donald Trump, Jr. (2006–15)
Eric Trump (2010–15)
Theme music composer Kenneth Gamble
Leon Huff
Anthony Jackson
Opening theme "For the Love of Money" by The O'Jays
Country of origin United States
Original language(s) English
No. of seasons 14
No. of episodes 185 (as of February 16, 2015)
Production
Producer(s) Mark Burnett
Donald Trump
Location(s) New York City, NY, United States
Running time 60 minutes (seasons 1–7, 10)
120 minutes (seasons 8–9, 11–)
Production company(s) Trump Productions
Mark Burnett Productions (seasons 1–13)
United Artists Media Group (seasons 14–)
Distributor FremantleMedia Enterprises
MGM Worldwide Television
Release
Original channel NBC
Original release January 8, 2004 (2004-01-08) – present
Chronology
Related shows The Celebrity Apprentice
The Apprentice: Martha Stewart
The Ultimate Merger
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about

Donald Trump



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The Apprentice is an American reality game show hosted by real estate magnate, businessman and television personality Donald Trump. The show was broadcast on NBC and created by English-born American television producer Mark Burnett. The U.S. series originated a franchise of international television shows known as The Apprentice. Billed as "The Ultimate Job Interview", the U.S. version starred sixteen to eighteen business people competing in an elimination competition. The prize was a one-year, $250,000 starting contract to run one of Trump's companies. Each episode typically ended with Trump eliminating one of the contestants with the words, "You're fired" (which has become a locution of the program and Trump).

The series premiered in January 2004. After six seasons of The Apprentice, a new format was introduced: The Celebrity Apprentice. The celebrity series generally follows the same premise as the original, but with celebrities as contestants participating to win money for their chosen charities, rather than winning a job opportunity. There have been seven seasons of The Celebrity Apprentice since 2008. In 2010, a seventh (and the most recent) season of the original Apprentice was aired in between Celebrity seasons. There were a combined 14 seasons of Trump's Apprentice. The series also spawned another U.S. spinoff starring Martha Stewart which lasted for only one season.

The opening theme music used on the show was "For the Love of Money", a 1973 R&B song by The O'Jays.[1]

NBC announced on June 29, 2015 that it was severing all business ties with Trump due to the latter's comments about Mexican immigrants but has said its relationship with Mark Burnett and the show will continue.[2]

Premise[edit]

The Apprentice was a reality television show featuring season-long competitions. Each season began with a new group of contestants vying to earn a place in one of Donald Trump's organizations, stylized as a "job interview". The contestants (who are referred to as "candidates") come from business backgrounds in various enterprises, but typically included backgrounds in real estate, accounting, restaurant management, management consulting, sales, and marketing.

During the show, the contestants live in a communal dwelling (for almost all seasons, a supposed "penthouse suite"). The candidates were divided into two teams. Each week, the teams were assigned a task and each required to select one of their members to lead the team as "project manager" for the task. Tasks were generally business oriented and tended to highlight one of several types of business skill. Tasks most commonly revolved around sales (selling the most items or earning the most money); and marketing (producing a specific marketing material or campaign which is judged the best). During the tasks, the teams were usually visited by one of Trump's two "advisors" for that week. In earlier seasons, the show included segments of Trump speaking directly to the audience with business advice typically relevant to that episode's task. After the completion of the task, the teams would meet with Trump his two advisors in "the boardroom".

Boardrooms generally proceeded in three stages. In the first preliminary stage, all of the remaining candidates on both teams would gather in the boardroom to be debriefed on the task by Trump and his advisors. Team members were asked about how the task went and whether there were any strong or weak players. Teams were sometimes asked to comment on materials or products produced by the opposing team. At the end of this stage, Trump or his advisors would reveal the results of the task and which team was the winner. The winning team won a reward (usually a unique and luxurious experience) and was excused from the boardroom while the losing team would return to the boardroom for an elimination. In later seasons, winning teams were permitted to view the next stage of the boardroom on the TV in their suite.

The entire losing team would remain in the boardroom and was confronted with their loss. They were interrogated as to the reasons for their loss and which players contributed to or failed at the task. Then, for the final stage of the boardroom, the project manager was asked to select a certain number of teammates (typically two, but on occasion one or three) to bring back into the final stage boardroom meeting. The remaining teammates would return to the suite while the project manager and the selected teammates step out of the boardroom momentarily so Trump can consult his advisors.

Upon returning to the boardroom for the final stage, Trump and his advisors would continue to interrogate the remaining players about their loss. The project manager was sometimes be further scrutinized for their choice of teammates to bring back into the boardroom. Ultimately, at least one of the project manager and/or the remaining teammates was "fired" at Trump's discretion and would leave the show.

It is notable that Trump was shown to have the ultimate discretion in running the boardroom and at times he would disregard the typical format of the show including: firing multiple candidates in one week; firing candidates before the final stage; bringing candidates back into the final stage who were not chosen by the project manager, etc.

When the final three or four candidates were left (depending on the season), the candidates engage in a formal interview rather than a task. Several executives from various companies interviewed each of the finalists and reported their assessments to Trump. Based on the interviews, Trump a boardroom and firing takes place leaving a final two candidates.

The final two candidates were then each assigned a different final task, and given a support team of previously fired candidates. Final tasks generally required the finalists to organize (to various degrees) an event such as a party or a fundraiser. In a final boardroom following the final task, Trump hired one of the two candidates to become his Apprentice.

History and production[edit]

The first season aired during the winter and the spring of 2004. The Apprentice is produced and created by Mark Burnett and is hosted by real estate magnate, Donald Trump, who also serves as co-producer of the show. The premise of the show, which bills itself as the "ultimate job interview" in the "ultimate jungle," is to conduct a job talent search for a person to head one of Trump's companies. The position starts with an introductory 1-year contract with a starting yearly salary of $250,000. The popularity of the show lead to Trump becoming known for his fateful catch phrase, "You're fired!"

For most seasons, the candidates ostensibly live in a communal suite at Trump Tower in Manhattan. This was originally billed as a penthouse suite, and after boardrooms, candidates were told to "go up" to the suite. However, in reality, the suite and the boardroom (and its elevator lobby) are all purpose-built sets within Trump Tower, all on the same floor. Later seasons of the Celebrity Apprentice no longer conceal this.

As the popularity of the series grew, more and more of the tasks began to be tied to specific companies. For example, sales tasks would require a team to take over a brand-name storefront or restaurant and operate it; and marketing tasks would require teams to prepare a marketing material (e.g. a jingle or flyer) or campaign for an established company. In later series, the launches of specific products would be tied to the airing of episodes of the series. Several companies have appeared multiple times on the show.

Trump's original advisors were Carolyn Kepcher, Former Chief Operating Officer and General Manager for the Trump National Golf Club, and George H. Ross, Executive Vice President and Senior Counsel, The Trump Organization. In late August 2006, Trump released Kepcher from her duties at the Trump organization saying only that he "wishes her the best." Kepcher also The Apprentice at that time. Upon her departure, Trump's daughter, Ivanka Trump became a regular advisor; though she was not officially billed as a "replacement" for Kepcher.[3] As the series progressed, the advisors were occasionally substituted on a weekly basis with other advisors including two of Trump's other children, Donald Trump Jr. and Eric Trump, as well as past winners of the show and other business executives (typically from the company whose product or service was featured in the episode.

The series frequently features and promotes Trump's properties, products and brand. Trump's wife Melania Trump has also been featured on the series several times including in several tasks that have featured her fashion and cosmetic products. Ivanka Trump's fashion products have also been featured in tasks.

Known for his tendency to surround himself with beautiful women, Trump's on-screen (and real-life) assistants have each grown in personal fame. Two assistants appeared jointly for the first five seasons: Rhona Graff and Robin Himmler. In the sixth season, Trump elected to have his newest executive assistant, Andi Rowntree, star in the LA-based show. For the Celebrity Apprentice, Annette Dziamba appeared for the seventh season, and Amanda Miller since the eighth season.

Season 6, unlike the rest of the series, took place in Los Angeles. The teams resided in a mansion, with the winning team of each challenge occupying the house, and the losing team camping out in tents in the backyard.

On May 14, 2007, the series was left off NBC's schedule but NBC Entertainment president Kevin Reilly said he was still in discussions with Mark Burnett and Trump.[4] However, on May 19, 2007, Trump announced that he was "moving on from The Apprentice to a major new TV venture", effectively ending the series in the United States.[5] But on May 22, 2007, NBC announced The Apprentice might return next season even though Trump had said he quit.[6]

Spin-offs[edit]

The Apprentice also spawned a reality television dating game show. On June 17, 2010, Donald J. Trump Presents The Ultimate Merger premiered on TV One. The series stars Omarosa Manigault-Stallworth, a former political consultant who in 2004 appeared on the first season of The Apprentice and once again in 2008 on the first celebrity edition of the show.[7] Each of the twelve contestants vying for the affections of Manigault-Stallworth were selected by Trump himself.[8]

Martha Stewart[edit]

On February 2, 2005, NBC announced that they would broadcast the first spin-off from The Apprentice, called The Apprentice: Martha Stewart. The show, which ran from September 21 to December 21, 2005 was hosted by Martha Stewart, who was the first woman in the world to become a self-made billionaire. It kept the format of the original series but changed a few elements to fit Stewart's personality. Trump was one of the executive producers of the show and castings were held in 27 cities across the United States.

At the time, the original Apprentice was airing new seasons in each of the fall and winter, each with declining overall ratings. The Apprentice: Martha Stewart aired on Wednesdays during the same fall season as the fourth season of the original Apprentice (which aired Thursdays). The Apprentice: Martha Stewart struggled while the original series' fourth season again earned poorer ratings than the previous season. Trump claimed that there was "confusion" between the two shows. There has also been talk that Trump did not want Stewart to host the spin-off show. NBC announced that it would not bring back the show for a second season, although the network stressed that the show was initially planned to air only for one season. The show averaged between six and seven million viewers. Before Stewart's show ended, Trump and Stewart had a fight over Stewart accusing Trump that he didn't want her to have a successful show, that he might have wanted it jinxed. Trump denied this charge, and both TV stars have not worked together again, and there are no plans for the future.

Statistics by season[edit]

Seasonal rankings (based on average total viewers per episode) of The Apprentice on NBC.

Note: Each U.S. network television season starts in late September and ends in late May, which coincides with the completion of May sweeps.

Season Winner Winner's Project Timeslot Season Premiere Season Finale TV Season Ranking Viewers
(in millions)
Finale Viewers
(in millions)
1 Bill Rancic Trump Tower Chicago Thursday 9:00PM January 8, 2004 April 15, 2004 2003-04 7 20.7[9] 28.1[10]
2 Kelly Perdew Trump Place September 9, 2004 December 16, 2004 2004-05 11 16.1[11] 16.9[12]
3 Kendra Todd Palm Beach Mansion January 20, 2005 May 19, 2005 15 14.0[11] 14.0[13]
4 Randal Pinkett Trump Entertainment September 22, 2005 December 15, 2005 2005-06 38 11.0[14] 12.8[15]
5 Sean Yazbeck Trump SoHo Monday 9:00PM February 27, 2006 June 5, 2006 51 9.7[14] 11.3[16]
6 Stefani Schaeffer Cap Cana Sunday 10:00PM January 7, 2007 April 22, 2007 2006-07 75 7.5[17] 10.6
10 Brandy Kuentzel N/A Thursday 10:00PM September 16, 2010 December 9, 2010 2010-11 113 4.7[18] 4.5
(Note: Given the show has a sequel TV series known as Celebrity Apprentice, the above chart is continued on the article of the show's follow-up TV series, found under "statistics by season" for Celebrity Apprentice. Note as well that season 10 is included in the above chart given the show reverted back to The Apprentice for that season)

The Apprentice was the breakout rookie hit of the 2003–04 U.S. television season and helped NBC at a time when the network's two long-running successful comedies, Friends and Frasier, were ending their series' runs. The Apprentice filled the void on Thursday nights as NBC held on to the tagline Must See TV, even though CBS was quickly becoming the most-watched network on Thursday night.

Although the series was one of the most-watched programs on NBC in the advertiser-friendly 18–49 age demographic, the franchise's total audience gradually dissolved, starting in late 2004, when it aired its second season that culminated in, what most Apprentice fans deem, an "overextended"[19] 3-hour season finale on December 16, 2004.

The audience numbers (11.25 million viewers)[20] for the June 5, 2006 fifth season finale were not factored in the fifth season average because it aired after the official television season ended.

The audience numbers for the show steadily declined following the first season. Originally, NBC aired the sixth season of The Apprentice, competing against both immensely popular series, Desperate Housewives and Cold Case, just a few weeks before competing against Brothers & Sisters and Cold Case.

Teams by Season[edit]

Season Team name Overall record as a team
1 Versacorp 5-7
1 Protégé 7-5
2 Mosaic 8-5
2 Apex 5-8
3 Magna 10-4
3 Net Worth 3-11
4 Capital Edge 4-7
4 Excel 7-4
5 Gold Rush 5-8
5 Synergy 8-5
6 Arrow 5-5
6 Kinetic 5-5
10 Fortitude 4-7
10 Octane 7-4

Controversies[edit]

Whereas winners have been named "executive vice presidents", and given the title of "owner's representative," in actuality, they were employed as publicity spokespeople for the Trump Organization. Second season winner Kelly Perdew, on his first day working for Trump, was introduced by his boss to Florida developers working on a Trump-branded condo, the Trump Tower, in Tampa, Florida, where he was told that he would help promote sales of the building by appearing at promotional events.[21]

In the wake of Trump's statements about the current president of the United States, Barack Obama, The Apprentice has been criticized for its involvement with Trump. There have been public calls for NBC to fire Trump from his role on The Apprentice – most notably from sister-network liberal political commentator Lawrence O'Donnell and from the former US Congressman Anthony Weiner.[22] Industry media has speculated on the extent to which Trump's media comments may have contributed to the decrease in the show's ratings,[23][24] as other Trump-associated businesses have suffered since the start of Trump's political campaign.[25] On April 28, 2011, show sponsor Groupon publicly announced that it would no longer do business with The Apprentice.[26] One (anonymous) Celebrity Apprentice contestant even announced an intention to boycott the May 15 taping of the season 7 finale, unless forced by contract to appear.[27][28]

Video game[edit]

Legacy Interactive created a video game version of The Apprentice for the PC. It features Donald Trump and his advisors, as well as past candidates, and is currently available on Yahoo! Games. The player selects either a male or a female character to play and must control the character through a number of tasks including puzzles. The character must create a billboard; sell ice cream, Italian food, or hamburgers; help create toys, chocolates and lamps; and sell items in different neighborhoods.

Similar programs[edit]

See also[edit]

References[edit]

  1. ^ Smith, Scott C. "DVD Review: The Apprentice – Season One" blogcritics.org; December 17, 2005
  2. ^ "NBC Drops Donald Trump Over 'Derogatory' Immigrant Statements". TheWrap. Retrieved 1 July 2015. 
  3. ^ People Connection AOL
  4. ^ Guthrie, Marisa; "UPFRONT: NBC Unveils Fall Picks" broadcastingcable.com; May 14, 2007
  5. ^ 'The Apprentice' star Donald Trump to NBC: You can't fire me, I quit Reality TV World
  6. ^ Denhart, Andy; "NBC says The Apprentice could return despite Trump’s quitting" realityblurred.com; May 22, 2007
  7. ^ "Omarosa: 'The Apprentice' TV show's most popular contestant has the nation talking and watching.", JET, April 12, 2004. Retrieved July 11, 2010.
  8. ^ Woodman, Tenley (June 17, 2010). "Who wants to date a diva?". Boston Herald. Retrieved July 13, 2010. 
  9. ^ Viewership numbers of primetime programs during the 2003–04 television season
  10. ^ Viewership numbers of primetime programs for the week of April 12–18, 2004
  11. ^ a b Viewership numbers of primetime programs during the 2004–05 television season
  12. ^ Viewership numbers of primetime programs for the week of December 13–19, 2004
  13. ^ Viewership numbers of primetime programs for the week of May 16–22, 2005
  14. ^ a b Viewership numbers of primetime programs during the 2005–06 television season
  15. ^ Viewership numbers of primetime programs for the week of December 12–18, 2005
  16. ^ Viewership numbers of primetime programs for the week of June 5–11, 2006
  17. ^ 2006–07 primetime wrap
  18. ^ Andreeva, Nellie (2011-05-27). "Full 2010-11 Season Series Rankings". Deadline Hollywood. Mail.com Media Corporation. 2010-11 Season: Series Ranking In Total Viewers (in thousands). Retrieved 2011-05-27. 
  19. ^ "16.9 million watch Apprentice 2 finale, fewer than last season’s clip show.". Reality Blurred. December 20, 2004. 
  20. ^ "Mediaweek.com: The Programming Insider". Mediaweek. June 14, 2006. [dead link]
  21. ^ Setoodeh, Ramin. "What's Second Prize?" msnbc.com; Reprinted from the May 23, 2007 Newsweek[dead link]
  22. ^ Poor, Jeff (April 8, 2011). "MSNBC Host Wants Parent Company to Fire Trump". The Fox Nation. Retrieved February 22, 2013. 
  23. ^ Sarlin, Benjy (April 25, 2011). "Is Donald Trump's Media Blitz Wrecking The Apprentice's Ratings?". Talking Points Memo. Retrieved February 22, 2013. 
  24. ^ Miller, Daniel (May 3, 2011). "Donald Trump's 'Celebrity Apprentice': Why Only One Advertiser Has Fired Him (Analysis)". The Hollywood Reporter. Retrieved February 22, 2013. 
  25. ^ Hanks, Douglas (May 4, 2011). "A potential Trump run could hurt business brand, some say". The Columbus Dispatch. Retrieved February 22, 2013. 
  26. ^ MacMillan, Douglas; Fixmer, Andy (April 29, 2011). "Groupon Won't Place Ads on ‘Apprentice' Site After Complaints About Trump". Bloomberg. 
  27. ^ Sullivan, Molly (May 3, 2011). "One 'Celebrity Apprentice' contestant would boycott finale". HollywoodNews.com. Retrieved February 22, 2013. 
  28. ^ Shuter, Rob (May 3, 2011). "'Apprentice' Contestant 'Would Boycott the Finale' If They Could". PopEater. Retrieved February 22, 2013. 

External links[edit]