MUBI

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MUBI
Type of site
streaming video / social networking / film criticism
Available in English / French / Spanish / German
Created by Efe Cakarel (founder)
Website www.mubi.com
Alexa rank Increase 27,214 (July 2015)[1]
Registration $5.99/Month - £5.99/Month in UK
Launched February 2007
Current status Active

MUBI (formerly The Auteurs) is a global film website that integrates a subscription video-on-demand service, a database, and an online magazine known as The Notebook. It has been described as an "online cinematheque",[2] and is available in over 200 territories in the world.[3] The service focuses on international arthouse cinema.

History[edit]

Originally called The Auteurs, MUBI was founded in 2007 by Turkish-born entrepreneur Efe Cakarel as a social network for cinephiles, with an interface specifically geared towards aesthetic design and simplicity.[4] Çakarel claims that he began work on the business model for MUBI after being unable to watch In the Mood for Love online while in a café in Tokyo.[5]

In May 2010, under the new name MUBI,[6] the company announced that their subscription service would be available on PlayStation 3[7] in Europe. MUBI launched their app on the PSN store in November 2010, followed by a channel on Sony’s line of Bravia internet devices in 2011.[8]

Starting in 2012, MUBI began launching a new, highly curated VOD model in select territories.[9] Instead of a large à la carte library, MUBI instead shows a continually rotating lineup of 30 films at once. A new film is added every day, and every film running for 30 days. This consumer offering was launched worldwide in February 2014.

In August 2013, MUBI released an iPad app[10] in English, French, Norwegian, German, Italian and Turkish. The app allows users to stream the selection of 30 films on their iPad or send it to Apple TV using AirPlay.

As of 2015, MUBI has over 7 million members[11] and offices in San Francisco, London, Munich and Istanbul.[12]

Partnerships[edit]

MUBI’s original partners include The Criterion Collection (whose website MUBI designed and manage), the European distributor Celluloid Dreams and Martin Scorsese's World Cinema Foundation (WCF). In 2009, the WCF[13] released restorations of films like Touki Bouki (dir. Djibril Diop Mambety, 1973), The Housemaid (dir. Kim Ki-young, 1960), Dry Summer (dir. Metin Erksan and David E. Durston, 1964), and Trances (dir. Ahmed El Maanouni, 1981).[14] During the museum tours of these films, they were made digitally available on MUBI.[15]

MUBI has since partnered with a variety of international distributors. Due to these arrangements, they have been able to show films that in some cases are not available on DVD, including films by Raya Martin, Raúl Ruiz, and Philippe Garrel.

Since 2012, MUBI has partnered with the British cinema chains like Picturehouse and Everyman,[16] offering extended trials to Picturehouse members and hosting special matinées at Everyman venues.

In 2013, MUBI collaborated with UK-based fashion and trends magazine Dazed and Confused.[17] For its 20th anniversary, Dazed and Confused curated a selection of film’s on MUBI’s UK subscription service that were all themed to fit the year “1993”. Titles included cult films like Naked by Mike Leigh, and Strawberry and Chocolate by Tomás Gutiérrez Alea and Juan Carlos Tabío.

In 2014, MUBI partnered with Cannes Film Festival’s Court Metrage competition to exclusively screen a retrospective of short films that played in previous competitions. The short films were featured on MUBI during the 67th edition of the festival and included films such as Peel by Palme d'Or winner and 2014 Jury President Jane Campion, and 2007’s Ah, Ma by Caméra D'Or winner Anthony Chen.[18] MUBI also screened a selection of Christoph Schlingensief’s films in collaboration with the Schlingensief retrospective at MoMA PS1 and the screening series at The Museum of Modern Art.

In 2015, MUBI collaborated with Berlin International Film Festival to mark the 60th anniversary of the Golden Bear for short films, bringing the festivals award-winning shorts to MUBI’s global audience. Shorts available for streaming on MUBI included 2005 Silver Bear winner ‘The Intervention’ from the Duplass Brothers, Mark and Jay Duplass, as well as 2014 Golden Bear winner As Long As Shotguns Remain by Jonathan Vinel & Caroline Poggi, which made its international debut exclusively on MUBI.[19]

MUBI continued their partnership with The Human Rights Watch Film Festival in 2015, programming films in tandem with the festival, including the worldwide online premiere of Fernand Melgar’s The Shelter[20] and 2014 entry The Mulberry House.[21]

In 2015, director Paul Thomas Anderson released his documentary Junun exclusively on MUBI.[22]

In January 2016, MUBI raised $50 million from its partner in China, Huanxi Media.[23][24][25]

Original content[edit]

In 2012, MUBI produced a short film with Cannes Palme d'Or winner Apichatpong Weerasethakul on a short film entitled Ashes, shot almost entirely using a MUBI branded LomoKino Camera.[26]

Accolades[edit]

In 2010, MUBI won a Webby Award for Best Movie and Film Website.[27] The site has been praised or endorsed by public figures ranging from critic Roger Ebert[28] to actress Sasha Grey[29] to director Rian Johnson.[30]

Criticism[edit]

MUBI Europe was reported to the British statutory Advertising Standards Authority in 2016 after a complaint that MUBI's online advertising in The Independent newspaper included graphic and offensive material. MUBI Europe did not respond to the ASA's enquiries and were referred to the Code on Advertising Practice (CAP) Compliance team. The Independent announced that advertisements from MUBI Europe would no longer be accepted by the online newspaper.[31]

Device support[edit]

In addition to mubi.com, accessible using PC or Mac, MUBI is also available using:

See also[edit]

References[edit]

  1. ^ "Mubi.com Site Info". Alexa Internet. Retrieved 2015-07-07. 
  2. ^ "MUBI - crunchbase". 
  3. ^ "'Hand-picked' on-demand film provider MUBI raises $7.5m Series D funding - Startups.co.uk: Starting a business advice and business ideas". 
  4. ^ CineVegas: Interview with Efe Cakarel[dead link]
  5. ^ Knowles, Jamillah (23 June 2012). "Why it's So Hard to Legally Stream New Movies Online". 
  6. ^ "Why did we change our name to MUBI?" via MUBI Forums[dead link]
  7. ^ "MUBI. Now on the PlayStation 3 on Notebook". 
  8. ^ "MUBI to launch on Sony Bravia devices". 31 August 2011. 
  9. ^ "MUBI reformats, partners with Weerasethakul, Sony Google TV, Nordisk Fund". 
  10. ^ "Connecting to the iTunes Store.". 
  11. ^ "Taking on Netflix and Amazon Prime: A spotlight on MUBI". 2 April 2014. 
  12. ^ "MUBI Contact". 
  13. ^ "Scorsese Will Distribute Restored Films via Internet". The New York Times. 16 May 2009. 
  14. ^ Keslassy, Elsa (15 May 2009). "Scorsese goes digital with film preservation". 
  15. ^ "Scorsese reveals World Cinema Foundation partnerships". 
  16. ^ "Picturehouse partners with MUBI". 
  17. ^ Dazed (29 August 2013). "Film news". 
  18. ^ Latham, Brandon. "Streaming Curator MUBI Teaming Up with Cannes to Showcase Award-Winning Shorts - IndieWire". 
  19. ^ "MUBI collaborates with Berlinale". 
  20. ^ "The Urgent 16: Human Rights Watch Film Festival 2015 on Notebook". 
  21. ^ "The Noteworthy: 18 March 2015 on Notebook". 
  22. ^ "Paul Thomas Anderson's new movie Junun is now streaming on MUBI". The Verge. Retrieved 2015-10-11. 
  23. ^ "Mubi To Launch Its Streaming Service In China, Raises $50 Million From Huanxi". TechCrunch. Retrieved 2016-01-14. 
  24. ^ "Mogul behind 'Crouching Tiger' film to launch streaming service". Financial Times. 
  25. ^ "MUBI China to launch following $50m investment". Screen Daily. 
  26. ^ "Lomography - Watch Apichatpong Weerasethakul's LomoKino Movie". 
  27. ^ "Mubi - The Webby Awards". 
  28. ^ "Roger Ebert on Twitter". 
  29. ^ "Sasha Grey - Timeline - Facebook". 
  30. ^ "Rian Johnson on Twitter". 
  31. ^ "ASA Ruling on MUBI Europe". Advertising Standards Authority. 15 June 2016. Retrieved 19 June 2016. Action: The ad must not appear again in its current form. We told MUBI Europe to ensure the images used in their ads did not contain graphic content that was likely to cause serious or widespread offence. We referred the matter to the CAP Compliance team. 
  32. ^ Sawers, Paul (14 September 2014). "MUBI: The Netflix for Cult, Classic and Indie Movies". 
  33. ^ "MUBI streaming film app now on Samsung Smart TVs". 
  34. ^ MUBI online cinema app arrives on PS4, blog.playstation.com, December 12, 2014.
  35. ^ hdreport. "New channel apps for Amazon's Fire TV player". 

External links[edit]