The Automobile Association
|The Automobile Association|
|Traded as||LSE: AA.|
|Headquarters||Basingstoke, United Kingdom|
|Revenue||£983.5 million (2015)|
|£325.9 million (2015)|
|£69.1 million (2015)|
Number of employees
The Automobile Association (The AA) is a British motoring association founded in 1905, which currently provides car insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services. The association demutualised in 1999 to become a private limited company and in 2002 the AA Motoring Trust was created to continue its public interest and road safety activities. The company is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
The Automobile Association was founded in 1905 to help motorists avoid police speed traps, in response to the Motor Car Act 1903 which introduced new penalties for breaking the speed limit, for reckless driving with fines, endorsements and the possibility of jail for speeding and other driving offences. The act also required drivers to hold a driving licence (which was obtained on payment of 5 shillings and did not require a driving test) and to display a registration plate on their vehicle.
By 1906 the AA had erected thousands of roadside danger and warning signs and managed road signage until responsibility was passed to local authorities in the early 1930s. By 1926 the organisation had installed 6,500 direction signs and 15,000 village signs, most of which were removed during the Second World War.
In 1908 the organisation published its first AA Members' Special Handbook containing a list of nationwide agents and mechanics with a free legal service the following year.
AA patrols on bicycles warned motorists of police speed traps ahead. In 1910 in a legal test case ('Betts -v- Stevens') involving an AA patrolman and a potentially speeding motorist, the Chief Justice, Lord Alverston, ruled that where a patrolman signals to a speeding driver to slow down and thereby avoid a speed-trap, then that person would have committed the offence of 'obstructing an officer in the course of his duty' under the Prevention of Crimes Amendment Act 1885. Subsequently the organisation developed a coded warning system, which was used until the 1960s, whereby a patrolman would always salute the driver of a passing car which showed a visible AA Badge unless there was a speed trap nearby, on the understanding that their officers could not be prosecuted for failing to salute. The AA Handbook included the following message many times: "It cannot be too strongly emphasised that when a patrol fails to salute, the member should stop and ask the reason why, as it is certain that the patrol has something of importance to communicate."
In 1910 the organisation introduced AA Routes and in 1912 began inspecting hotels and restaurants, issuing AA Star Classification to those deemed to be of sufficient quality and introduced pre-purchase and post-accident repair checks in the 1920s.
1949 saw the launch of a night-time breakdown and recovery service initially in London only before extending nationally. The AA Insurance brokerage service, started in 1967, is currently the UK's largest motor insurance company.
After the war the AA 'led the protest' against petrol rationing which was repealed in 1950. The organisation campaigned for the compulsory wearing of seat belts, and for the introduction of unleaded petrol. Seat belt legislation became law in the UK in 1983 as required by the Transport Act 1981. They have lobbied successive governments over what they describe as 'unfair motoring taxes'.
In February 1972 the AA relocated from its central London offices to Basingstoke. It began broadcasting AA Roadwatch traffic reports on UK commercial radio stations the following year. AA Relay was also introduced in 1973, a service that will deliver a broken-down vehicle, its driver and passengers, luggage and trailer to anywhere in Britain.
In July 2013, the company launched AA Cars in partnership with Vcars, rebranding its partners existing online service. At the time of rebranding over 110,000 cars were available for purchase via 2,000 registered dealers. One of the main reasons behind the launch of the new brand was due to statistics published in an AA/Populus study, which suggested that one in three UK driver’s felt buying a car was a stressful experience. Unlike other websites within automotive classifieds industry, AA Cars provides a 26-point spot check on every vehicle. Each 26-point spot check could show whether the car had outstanding finance, was registered stolen or had been written off by an insurer.
In 2015, The AA acquired the garage booking service Motoriety.
AA ratings and awards
Hotels, guest accommodation, and self catering accommodation
The AA awards ratings according to a system based on quality standards agreed by the AA and the various UK tourist authorities. Properties are awards a star rating, from one to five stars. In addition, each hotel receives a "Merit % Score" to enable comparison of hotels with similar star ratings. Hotels that are deemed to stand out may also receive a red star "AA Inspectors' Choice" award. A similar award for guest accommodation is the "Gold Star Award" for properties deemed to stand out.
Campsites and caravan parks
The AA award a "Pennant rating" to campsites and caravan parks based on a five-point scale. A percentage score is also awarded to enable comparison of parks with the same "Pennant rating".
AA inspectors award AA rosettes based on a zero to five system. The standards are quite high and only about one in ten restaurants are deemed worthy of even one rosette.
- AA Ireland
- American Automobile Association
- Canadian Automobile Association
- Dominion Automobile Association
- Campaign for Safe Road Design
- Fédération Internationale de l'Automobile
- Good Garage Scheme
- Vehicle recovery
- Widmerpool Hall
- "Annual Report 2015" (PDF). The Automobile Association. Retrieved 28 March 2016.
- "About us". The AA. Retrieved 26 February 2010.
- The Automobile Association Handbook 1926. The Automobile Association. 1926.
- "Village name marker a relic from Devon's motoring past". The is Exeter.
- JA Coutts, 'Obstructing the Police' (1956) 19 MLR 411
- "Road Traffic - 1900- 1929". swarb.co.uk. Retrieved 27 February 2010.
- Massey, Ray (4 February 2010). "Drivers face breakdown nightmare after AA staff ballot for first strike in 105 years". The Daily Mail.
we have lobbied successive governments over unfair motoring taxes.
- "Motorweek: The AA are to withdraw from London". Motor: 47. 12 February 1972.
- Goodman, Matthew (23 September 2007). "Equity windfall for Saga and AA staff". The Sunday Times (Times Newspapers Ltd). Retrieved 2009-11-14.
- "The AA launches into used car classifieds through Vcars partnership". AM Online. Retrieved 11 December 2013.
- "AA launches against RAC Cars". MotorTrader. Retrieved 11 December 2013.
- "AA to start selling used cars". The Guardian. Retrieved 11 December 2013.
- "AA owner accelerates IPO plan with major sell-off". The Guardian. 6 June 2014. Retrieved 10 April 2016.
- lyster, Gordon. "The AA enter online service booking market - Motor Trade News". www.motortradenews.com. Retrieved 2016-07-04.
- Guide to AA ratings and awards
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