The Barbarian Group
|Digital Agency, held by Cheil Worldwide|
|Headquarters||New York, New York, United States|
Number of locations
CEO: Cathy Butler |
|Parent||Cheil Worldwide (Samsung Group)|
Barbarian is an interactive marketing firm founded in Boston, but currently headquartered in New York City. Founded in 2001, the company works with traditional agencies and clients on the development of ordinary and viral web marketing. Past projects include the Subservient Chicken for Burger King, AnyFilms for Samsung, and the Beer Cannon for Milwaukee's Best. In late 2009, the company sold a majority stake to Cheil Worldwide. In the summer of 2012 the company closed its Boston office.
In 2017, Cathy Butler was named CEO of Barbarian. She comes to Barbarian from DigitasLBi, where she won awards and accolades as a marketer and technology expert in her role as EVP of Digital Products and Services.
Barbarian has released a few software titles.
- PR Newswire "Cheil Worldwide Acquires The Barbarian Group"(http://www.prnewswire.com/news-releases/cheil-worldwide-acquires-the-barbarian-group-78340257.html)
- Agency Spy "Barbarians Shutting Down Shop in Boston"(http://www.mediabistro.com/agencyspy/barbarians-shutting-down-shop-in-boston_b32987)
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