The Barbarian Group

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Digital Agency, held by Cheil Worldwide
IndustryAdvertising, Marketing
United States
Number of locations
Area served
World wide
Key people
CEO: Cathy Butler

Keith Butters
Robert Hodgin
Rick Webb
Jay Sun
Brian Costello
Benjamin Palmer
ParentCheil Worldwide (Samsung Group)

Barbarian is an interactive marketing firm founded in Boston, but currently headquartered in New York City. Founded in 2001, the company works with traditional agencies and clients on the development of ordinary and viral web marketing. Past projects include the Subservient Chicken for Burger King, AnyFilms for Samsung, and the Beer Cannon for Milwaukee's Best. In late 2009, the company sold a majority stake to Cheil Worldwide.[1] In the summer of 2012 the company closed its Boston office.[2]

In 2017, Cathy Butler was named CEO of Barbarian. She comes to Barbarian from DigitasLBi, where she won awards and accolades as a marketer and technology expert in her role as EVP of Digital Products and Services.


Barbarian has released a few software titles.[citation needed]


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