Heart North Lancashire & Cumbria

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Heart North Lancashire & Cumbria
The Heart Network logo.svg
City Lancaster
Broadcast area North Lancashire and South Cumbria
Slogan Turn up the Feel Good
Frequency FM: 96.9, 102.3, 103.2 MHz
First air date 1 March 1993
Format Contemporary Hit Radio
Owner Global
Sister stations Smooth Lake District
Website Heart North Lancashire & Cumbria

Heart North Lancashire & Cumbria (formerly The Bay) is a local radio station owned and operated by Global Radio as part of the Heart network. It broadcasts to North Lancashire and South Cumbria.


The station's original name, The Bay, derived from the sand banks of Morecambe Bay, above which the main 96.9 MHz transmitter is located. Relay transmitters are located near the Lake District towns of Windermere (102.3 MHz) and Kendal (103.2 MHz), near the A684.

Heart North Lancashire & Cumbria serves a potential audience of around 292,000 people, including the key centres of Barrow-in-Furness, Lancaster, Morecambe and Kendal, where the service area overlaps with sister station Smooth Lake District.

Under previous owners, The Bay was nominated for and won several industry awards, including the Station of the Year at the 2010 Arqiva Commercial Radio Awards,[1] and more recently, Arqiva's Breakfast Show of the Year in 2012.[2]

On 20 November 2017, CN Group announced The Bay would be sold to Global along with sister station Lakeland Radio - the sale was finalised by 1 December 2017.[3] Global later announced The Bay would join the Heart network.

The Bay's brand and programming was phased out during February 2018 and following a transition period, the station was relaunched as Heart North Lancashire and Cumbria at 6am on Monday 5 March 2018.[4]


Local programming is produced and broadcast from Heart's studios at St George's Quay in Lancaster from 0600–1000 and 1600–1900 on weekdays, 0600–1000 on Saturdays and 1200–1600 on Sundays. All networked programming originates from Global Radio's London headquarters, including the syndicated Vodafone Big Top 40 on Sunday afternoons.

The station's local presenters are Danny Matthews (Heart Breakfast weekdays), Chris Kirk (weekday drivetime / Saturday breakfast) and Alex Cribb (Sunday afternoons).[5]


Heart North Lancashire & Cumbria broadcasts hourly local news bulletins between 0600–1900 on weekdays, and between 0600–1200 at weekends. National news updates air hourly from Global's London headquarters at all other times, except during The Vodafone Big Top 40 on Sunday evening.[6]

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Coordinates: 54°03′15″N 2°48′25″W / 54.054215°N 2.806922°W / 54.054215; -2.806922