The Beauty Inside (2012 film)

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The Beauty Inside
The Beauty Inside Official Poster.jpg
Written by Richard Greenberg
Directed by Drake Doremus
Starring Mary Elizabeth Winstead
Topher Grace
Country of origin United States
Production company(s) B-Reel Films
Distributor YouTube
Original release
  • 16 August 2012 (2012-08-16)

The Beauty Inside is a 2012 social internet series developed by Intel and Toshiba, Directed by Drake Doremus, written by Richard Greenberg, and starring Topher Grace, Mary Elizabeth Winstead, and Matthew Gray Gubler.

The series is broken up into six filmed episodes interspersed with interactive storytelling that all takes place on the main character's Facebook timeline. It's Hollywood's first social film that gives everyone in the audience a chance to play the lead role throughout the story.[1][2][3][4]

The Beauty Inside garnered 70 millions views, won a Daytime Emmy Award for Outstanding New Approach to an Original Daytime Program or Series,[5] the Grand Prix at the Cannes Lions Festival, two Webby Awards, and the Best Film/TV Award at the SXSW Interactive Awards.[6][7][8][9]


Every day Alex wakes up, he wakes up in a completely different body. He's the same person on the inside, but on the outside he's always someone new. And it's been happening for as long as he can remember. He shares his story through filmed episodes and real-time conversations with the audience. Audience members play Alex throughout the experience, both in filmed episodes and on his Facebook timeline, via photos and videos, adding to his narrative every step of the way.



In 2015, South Korean director Baik released a full-length feature film with the title The Beauty Inside, which is based on the film. It stars Han Hyo-joo and Kim Dae-myung.

In January 2017, it was announced that Fox 2000 had acquired the film rights for an American remake of the 2015 film, with Emilia Clarke set to play the female lead.[10]


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