The Big Idea with Donny Deutsch
|The Big Idea with Donny Deutsch|
|Presented by||Donny Deutsch|
|Country of origin||United States|
|Running time||60 minutes|
|Original release||July 25, 2004 – December 5, 2008|
The Big Idea with Donny Deutsch was a talk show on CNBC hosted by Donny Deutsch. The show offered success stories that outlined a "roadmap to the American Dream." Every weeknight at 10 pm, Donny Deutsch, the CEO of advertising and media business Deutsch Inc., introduced the audience to successful men and women. The show was canceled on December 5, 2008.
As former chairman of Deutsch Inc., Donny Deutsch implemented his "leaner, meaner, faster, smarter" philosophy to transform a small advertising business into one of the nation’s top 10 agencies. The $2.8 billion full-service agency has provided prestigious clients such as GM, Johnson & Johnson, DirecTV, Novartis Worldwide, and IKEA with strategic marketing plans.
In 2005, Harper Collins published Deutsch’s business motivation book, Often Wrong, Never in Doubt, based on his career experiences. A graduate of Wharton School at the University of Pennsylvania, Deutsch now serves on two boards: UPenn’s School of Social Work’s executive committee and the Michael J. Fox Parkinson’s Foundation’s board of directors.
- Official website: "The Big Idea: Donny Deutsch Questions People in Business, Entertainment and Politics - CNBC". Archived from the original on September 27, 2011.
- The Big Idea with Donny Deutsch at the Internet Movie Database