The Block Brochure: Welcome to the Soil 1

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The Block Brochure: Welcome to the Soil 1
Studio album by E-40
ReleasedMarch 26, 2012
GenreHip hop
LabelHeavy on the Grind Ent., EMI
ProducerE-40 (exec.)
Bangladesh, Tone Bone, C-Ballin, Sam Bostic, Rick Rock, Jelly Roll, AJ, The 8thgraders, Black Key Beats, Droop-E, DJ Toure, Mike Mosely, Bosko
E-40 chronology
Revenue Retrievin': Graveyard Shift
The Block Brochure: Welcome to the Soil 1
The Block Brochure: Welcome to the Soil 2
Singles from The Block Brochure: Welcome to the Soil 1
  1. "Fast Lane"
    Released: February 12, 2012
  2. "They Point"
    Released: March 6, 2012
  3. "Turn it Up"
    Released: March 31, 2012
Professional ratings
Review scores
AllMusic3.5/5 stars[1]
The A.V. ClubB[2]
Dusted Magazine80/100[3]
Fact Magazine3.5/5 stars[4]
Pitchfork Media7.9/10[5]
RapReviews7/10 stars[6]
Spectrum Culture2.5/5 stars[7]
This Beat Goes4/5 stars[8]
Totally Dublin4.5/5 stars[9]

The Block Brochure: Welcome to the Soil 1 is the fifteenth studio album by American rapper E-40. The album is part of a trilogy that was released on March 26, 2012. The other albums in the trilogy include The Block Brochure: Welcome to the Soil 2, and The Block Brochure: Welcome to the Soil 3. E-40's last four albums were released in pairs; Revenue Retrievin': Day Shift and Revenue Retrievin': Night Shift were released in 2010, and Revenue Retrievin': Overtime Shift and Revenue Retrievin': Graveyard Shift were released in 2011.

The album has 18 tracks, along with 2 bonus tracks, and it features Juicy J, 2 Chainz, B-Legit, Richie Rich, Gangsta Boo, Droop-E, The Jacka, Raheem DeVaughn, Mugzi, Turf Talk, and Mistah F.A.B., and Go Hard Black among others.

A behind the scenes for the music video for "They Point" featuring Juicy J and 2 Chainz and produced by Bangladesh was released on February 16, 2012,[10] and the video was released on March 22.[11] The music video for "Fast Lane" was released on the album's release date.[12] On August 1, the video for "Turn It Up" was released.[13] Despite not being released as a single, "In This Thang Breh" featuring Turf Talk and Mistah F.A.B. peaked at #19 on the Bubbling Under R&B/Hip-Hop Songs chart, making it Turf Talk's first and only charting song.

Two commercials were released in March 2012 to promote the Block Brochure album series.[14] The first volume scored a 78/100 on Metacritic, indicating "generally positive reviews".[15] It is the highest of the three volumes. The volume debuted at #59 on the Billboard 200,[16] and at #10 on the Hot R&B/Hip-hop albums chart.

Track listing[edit]

1."Fast Lane"Droop-E3:26
2."They Point" (featuring Juicy J & 2 Chainz)Bangladesh4:13
3."Rock Stars"Rick Rock4:18
4."Outta Town" (featuring B-Legit & Laroo T.H.H.)DJ Toure5:00
5."What's My Name"Tone Bone3:26
6."Slummin’"Rick Rock2:54
7."Do the Playa" (featuring DecadeZ)Jelly Roll3:31
8."Cutlass" (featuring B-Legit & Richie Rich)Mike Mosley & Sam Bostic4:36
9."Turn It Up"C-Ballin4:02
10."Let's Fuck" (featuring Gangsta Boo)Droop-E4:19
11."Bust Moves" (featuring Droop-E & Big Omeezy)AJ3:52
12."Can You Feel It?" (featuring B-Legit)Droop-E4:34
13."What Is It Over?" (featuring J Banks)Droop-E4:17
14."In the Ghetto" (featuring The Jacka & Rankin Scroo)Black Key Beats5:43
15."Rollin'" (featuring Raheem DeVaughn, Laroo T.H.H., Mugzi, Work Dirty, Droop-E & Decadez)DJ Toure4:25
16."In This Thang Breh" (featuring Turf Talk & Mistah F.A.B.)Tone Bone3:09
17."Mary Jane" (featuring Christian Keez, Cousin Fik & Droop-E)The 8thgraders4:07
18."Help Me" (featuring Mike Marshall & Go Hard Black)C-Ballin5:11
Total length:1:15:11


  • Stressmatic is not credited on "Rock Stars" and "Cutlass"
  • Cousin Fik, Christian Real Keez and Droop-E are not credited on the iTunes version of "Mary Jane"
  • "Bust Moves" heavily samples "Going Back to Cali" by the Notorious B.I.G.


Chart (2012) Peak
US Billboard 200[18] 69
US Top R&B/Hip-Hop Albums (Billboard)[19] 10
US Top Rap Albums (Billboard)[20] 9
US Independent Albums (Billboard)[21] 10


  1. ^ David Jeffries. "The Block Brochure: Welcome to the Soil, Pt. 1 - E-40 - Songs, Reviews, Credits, Awards - AllMusic". AllMusic. Retrieved 23 November 2014.
  2. ^ Rytlewski, Evan (2012-04-24). "E-40: The Block Brochure: Welcome to the Soil 1, 2 & 3". The A.V. Club. Retrieved 2013-03-09.
  3. ^ "Dusted Reviews: E-40 - The Block Brochure: Welcome to the Soil 1, 2 and 3". 2012-04-25. Retrieved 2013-03-09.
  4. ^ "E-40: The Block Brochure – FACT Magazine: Music News, New Music". 2012-05-01. Retrieved 2013-03-09.
  5. ^ "E-40: The Block Brochure: Welcome to the Soil 1, 2, & 3 | Album Reviews". Pitchfork. 2012-04-18. Retrieved 2013-03-09.
  6. ^ "E-40 :: The Block Brochure: Welcome to the Soil 1 :: Heavy on the Grind/EMI Music". 2012-04-10. Retrieved 2013-03-09.
  7. ^ "E-40 The Block Brochure: Welcome to the Soil Volumes 1-3". Spectrum Culture. 2012-04-09. Archived from the original on 2012-04-13. Retrieved 2013-03-09.
  8. ^ "The Beat Goes On". Archived from the original on 18 July 2012. Retrieved 23 November 2014.
  9. ^ "E40 - The Block Brochure: Welcome To The Soil 1, 2 & 3". 2012-04-25. Retrieved 2013-03-09.
  10. ^ "Behind The Scenes: E-40 – They Point (Ft. Juicy J & 2 Chainz)". 2012-02-16. Retrieved 2013-03-09.
  11. ^ NewMusic on March 22, 2012 at 7:00am View Blog (2012-03-22). "E-40 "They Point" Feat. 2 Chainz & Juicy J [Official Music Video]". Retrieved 2013-03-09.
  12. ^ "Video: E-40 – Fast Lane". 2012-03-26. Retrieved 2013-03-09.
  13. ^ "WATCH: E-40 — "Turn It Up" Music Video". 2012-07-31. Retrieved 2013-03-09.
  14. ^ "E-40 'Block Brochure: Welcome To The Soil' Album Commercials | HipHop-N-More". 2012-03-10. Retrieved 2013-03-09.
  15. ^ AlexxTrusc. "Critic Reviews for The Block Brochure: Welcome to the Soil, Pt. 1". Metacritic. Retrieved 2013-03-09.
  16. ^ Grein, Paul (2012-04-04). "Week Ending April 1, 2012. Albums: Madonna Chases Richie | Chart Watch (NEW) - Yahoo! Music". Retrieved 2013-03-09.
  17. ^ Horowitz, Steven (2012-03-13). "E-40 "The Block Brochure" Cover Art, Tracklist". HipHop DX. Retrieved 2012-03-13.
  18. ^ "E-40 Chart History (Billboard 200)". Billboard. Retrieved October 23, 2014.
  19. ^ "E-40 Chart History (Top R&B/Hip-Hop Albums)". Billboard. Retrieved October 23, 2014.
  20. ^ "E-40 Chart History (Top Rap Albums)". Billboard. Retrieved October 23, 2014.
  21. ^ "E-40 Chart History (Independent Albums)". Billboard. Retrieved October 23, 2014.