The Boulevard Mall

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The Boulevard Mall
The Boulevard Mall, Paradise NV.jpg
The Boulevard Mall
Location Paradise, Nevada
Address 3528 S. Maryland Pkwy
Las Vegas, Nevada
Opening date March 6, 1968 (1968-03-06)
Owner Boulevard Ventures LLC[1]
2495 Riviera LP[1]
No. of stores and services 140
No. of anchor tenants 4
Total retail floor area 1,180,000 sq ft (110,000 m2)
No. of floors 1
Parking 5,800

The Boulevard Mall is located at 3528 S. Maryland Pkwy in Paradise, Nevada, United States (an unincorporated town in the Las Vegas Valley). The mall is owned by Boulevard Ventures LLC and 2495 Riviera LP. The mall is a single-story super-regional mall with 1,180,000 sq ft (110,000 m2) of lease-able retail space. The mall has 140 stores, of which there are four anchor stores.[2]


In 1963, Harry Lahr, Irwin Molasky, and Merv Adelson announced plans for the Parkway Mall, to be built at the southeast corner of Maryland Parkway and Desert Inn Road. Molasky and his partners launched the project,[3] which was developed and owned by Haas and Hayne Investment Corporation, located in Dallas, Texas. The Boulevard mall was built at a cost of $12.5 million, and opened at 10:00 a.m. on March 6, 1968, with a ribbon-cutting ceremony accompanied by Nevada governor Paul Laxalt and Nevada state senator Floyd Lamb. The Boulevard was the first enclosed, climate-controlled shopping mall to open in Nevada. The mall's theme at that time was meant to resemble a European village. Its signature entrance was designed by John Graham Jr., who had also designed the Space Needle tower in Seattle, Washington.[4]

The Boulevard opened with 750,000 sq ft (70,000 m2) of retail space, which included 26 stores. The Boulevard featured four department stores: The Broadway, J. C. Penney, Sears Roebuck and Co., and Ronzone's. Sears and The Broadway had already operated inside the mall prior to its grand opening. Ronzone's – Nevada's largest family-owned merchandise retailer at the time of the mall's opening – was later acquired by Diamond's, which expanded the 40,000 sq ft (3,700 m2) store inside the mall. Dillard's later opened their own 200,000 sq ft (19,000 m2) department store inside the former Ronzone's location, in the mall's east wing.[4]

The mall was remodeled in 1984. A major expansion and renovation began in October 1990, and was completed in August 1992, at a cost of $60 million. The expansion added approximately 150,000 sq ft (14,000 m2) of retail space, as well as a 24,000 sq ft (2,200 m2) food court, and three multi-tiered parking decks. A surveillance system was also installed throughout the mall, and included 140 cameras, as well as horseback and bicycle security, and a security podium.[4] In 1997, the mall had 124 stores and five anchor stores: Dillard's, J. C. Penney, Macy's, Marshalls, and Sears. An F. W. Woolworth department store closed that year. The mall also had a 13-vendor food court and three restaurants.[5] By 1998, the mall encompassed 1,250,000 sq ft (116,000 m2), and was owned by Dallas-based MEPC American Properties.[4] It kept the title of "The Largest Mall in Southern Nevada" until the Fashion Show Mall's renovation in 2003.[2]

The mall's two-story Dillard's store closed in 2008. Rouse Properties owned the mall until June 2013, when it was acquired by lenders related to PNC Bank. At that time, the mall was valued at $61.2 million. In July 2013, the lenders put the mall up for sale, with "best offer" as the listed price.[6] On November 21, 2013, the mall was sold for $54.5 million to Sansone Companies, owned by local developer Roland Sansone. The sale was announced 11 days later.[7] The mall's ownership was officially listed as Boulevard Ventures LLC (56.15 percent ownership) and 2495 Riviera LP (43.85 percent ownership).[1]

A 28,000 sq ft (2,600 m2) Goodwill thrift store opened inside the mall in October 2015, occupying part of the first floor of the old Dillard's store. It was the first Goodwill store to open inside an enclosed shopping mall. A 60,000 sq ft (5,600 m2) John's Incredible Pizza Company restaurant opened in December 2015, taking up the remainder of Dillard's ground floor.[8]

In March 2016, Sansone Companies announced plans to add a 31,000 sq ft (2,900 m2) SeaQuest Interactive Aquarium inside the mall.[9] SeaQuest opened on December 11, 2016.[10] The Aquarium occupies space previously held by nine individual stores in the mall.[11][12][13][14] Clown 'N Around, an attraction consisting of carnival games and small rides, operated at the Boulevard mall for nearly 10 years, until the end of 2016.[15] In December 2016, Las Vegas Weekly wrote that the Boulevard mall may be the "most charming shopping center" in Las Vegas.[16]

There is a time capsule buried in front of the mall to be opened 100 years after it was buried.

Macy's has announced they will be closing their store in 2017.[17] J.C.Penney announced in March 2017 that they will be closing their Boulevard store as well.[18] In February 2017, plans were announced for a 50,000 sq ft (4,600 m2) TeleTech call center, to be opened inside the mall by May 2017. The center will be built at a cost of $245,000 and will employ approximately 500 people.[19]


  1. ^ a b c "Boulevard Mall ownership history". Clark County Assessor's Office. Retrieved May 23, 2017. 
  2. ^ a b Associated Center Information General Growth Properties. Archived October 17, 2008, at the Wayback Machine.
  3. ^ Ed Koch, Desert Inn, Stardust chief helped integrate Las Vegas Strip, Las Vegas Sun, September 1, 2008
  4. ^ a b c d "History of the Boulevard Mall". Boulevard Mall. 1998. Archived from the original on April 22, 1998. 
  5. ^ Whitely, Joan (November 27, 1997). "Holiday Mall Guide". Las Vegas Review-Journal. Archived from the original on October 22, 1999. 
  6. ^ Segall, Eli (July 30, 2013). "Lenders seeking 'best offer' for Boulevard mall". VegasInc. Retrieved December 14, 2016. 
  7. ^ Segall, Eli (December 2, 2013). "Developer buys Boulevard mall from lenders for $54.5 million". VegasInc. Retrieved December 14, 2016. 
  8. ^ Segall, Eli (April 20, 2016). "Amid widespread die-off of old malls, new owners breathe life into Boulevard center". Las Vegas Sun. Retrieved December 15, 2016. 
  9. ^ Robison, Jennifer (March 7, 2016). "Boulevard Mall nets 31,000-square-foot aquarium". Las Vegas Review-Journal. Retrieved December 15, 2016. 
  10. ^ "Seaquest Opens in Boulevard Mall". Las Vegas Sun. December 11, 2016. Retrieved December 15, 2016. 
  11. ^ Klein, Christianne (August 24, 2016). "8 News NOW gets sneak peek of Seaquest Interactive Aquarium". KLAS-TV. Retrieved December 15, 2016. 
  12. ^ Corey, Alexander S. (August 29, 2016). "Sea Quest Aquarium set for fall opening at Boulevard Mall". Las Vegas Review-Journal. Retrieved December 15, 2016. 
  13. ^ Taylor, F. Andrew (September 29, 2016). "Boulevard Mall embarks on revitalization with upgrades including aquarium, possible theater". Las Vegas Review-Journal. Retrieved December 15, 2016. 
  14. ^ Corey, Alexander S. (September 22, 2016). "Today's commercial spaces have unlikely past lives". Las Vegas Review-Journal. Retrieved December 15, 2016. 
  15. ^ Taylor, F. Andrew (December 2, 2016). "Las Vegas man turns driveway into carnival attraction for kids". Las Vegas Review-Journal. Retrieved December 15, 2016. 
  16. ^ Prevatt, Mike (December 15, 2016). "Boulevard Mall might be Las Vegas' most charming shopping center". Las Vegas Weekly. Retrieved December 15, 2016. 
  17. ^ Gustafson, Krystina (2017-01-04). "Macy's posts disappointing holiday sales, likely to cut 10,000 workers and move forward with store closures". CNBC. Retrieved 2017-01-04. 
  18. ^ "See if your J.C. Penney store is among 138 closures". USAToday. 2017-03-17. Retrieved 2017-03-17. 
  19. ^ Millward, Wade Tyler (February 28, 2017). "Call center employing 500 people coming to Boulevard Mall". Las Vegas Review-Journal. Retrieved March 2, 2017. 

External links[edit]

Coordinates: 36°07′26″N 115°08′09″W / 36.1238773°N 115.1359575°W / 36.1238773; -115.1359575