The BrandLaureate Awards is a branding foundation that was founded in the year 2005 by Dr KK Johan. The sole purpose of this organization is to strengthen brand positioning by recognizing and awarding brands and services globally. This brands or services consist of Multinational corporations, Government-linked companies, Small and medium-sized enterprises, Sportsmen, Celebrities, Product or Services. There are currently footings in more than 80 countries over the past 14 years which includes Malaysia, Thailand, China, Singapore, Vietnam, Australia, Korea and the list goes on. In conjunction with the Asia Pacific Brands Foundation, the organisation presents the "BrandLaureate Awards". The BrandLaureate Awards recognizes achievement in brand positioning among individuals and companies. Individuals, companies and brands that are short listed will be required to attend a prestigious gala dinner. During this dinner, all candidates from various industries will be showcased and presented with a 24K trophy award. The award figurine was originally sculpted and designed by APBF's creative team and endorsed by The King of Malaysia, 3rd and 4th Prime Minister of Malaysia.