The Breeze (radio network)

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

The Breeze
The Breeze logo.jpg
Broadcast areaSouth Devon, South Hampshire, Basingstoke & Thames Valley, Bristol, Bath, Somerset, North Dorset, West Wiltshire, Frome and Cheltenham.
Slogan"Tune in Feel Good"
Frequency
First air date1998–1999 (as individual stations)
4 July 2010 (current format)
FormatHot AC
OwnerBauer Radio (exc. Solent)
Nation Broadcasting (Solent)
Websitehttp://www.thebreeze.com

The Breeze is a network of Independent Local Radio stations broadcasting to South Devon, South West Surrey, West Sussex, Hampshire, Cheltenham, West Berkshire, Bristol, Somerset, Dorset and West Wiltshire. The stations, owned & operated by Bauer Radio, broadcast a 'contemporary easy listening' format, playing classic and recent melodic popular music aimed principally at listeners over the age of 40.

The Breeze network operates on various FM frequencies and is also online at thebreeze.com.[1] All frequencies were previously separate stations centred on each of the broadcast areas, which have been acquired and combined into one network, carrying separate breakfast and drivetime programming for the south and the west of England.

History[edit]

The network launched when Play Radio (a combination of two stations in Hampshire) was acquired by Celador along with an additional station in Portsmouth and rebranded as The Breeze on 4 July 2010. The individual stations have all operated under various owners, formats and identities, with the stations having launched between 1998 and 1999 as a series of local stations focused on a specified broadcast area.

In 2011, Celador acquired two Total Star stations in Bristol & Bridgwater, and successfully applied for an FM licence serving the Bath area,[2] and relaunched all stations as The Breeze. All local programming is now identical across all licence areas.

The Breeze is currently based in Torbay, Southampton, Bristol and Basingstoke.

In February 2019, Bauer Radio acquired Celador Radio stations, including The Breeze. The licences for Southampton, Portsmouth and Winchester were sold on to Nation Broadcasting, along with Sam FM (South Coast) which also broadcasts from the Southampton studios, due to the overlap with existing Bauer-owned regional adult-contemporary service Wave 105. The other Breeze stations will remain with Bauer.

Stations[edit]

The Breeze originally launched as a number of stations in the South and the West of England.

References[edit]

  1. ^ "Media titles owned by Celador Radio". Media UK. Retrieved 15 November 2011.
  2. ^ "The Breeze heads to Bristol". Radio Today. Retrieved 20 January 2011.
  3. ^ "Celador to Launch The Breeze 107". Radio Today. 21 June 2010. Archived from the original on 22 June 2010. Retrieved 21 June 2010.
  4. ^ RadioToday: The Breeze to replace Total Star Somerset

External links[edit]