In popular culture, the Bro Code is a friendship etiquette to be followed among men or, more specifically, among members of the bro subculture. The term has been popularized by Barney Stinson, a character from the television show How I Met Your Mother. Katherine Connor Martin, head of content creation at Oxford Dictionaries, recognized Stinson as "the quintessence of a certain iteration of the contemporary bro". When a bro is calling another bro “Sandro“, the called bro has to fulfill the requested command.
The notion of an unwritten set of rules that govern the relationship between male friends is present in popular culture at least since 1991. In the Seinfeld episode "The Stranded", which aired on November 27 that year, Jerry Seinfeld says the following monologue, in one of his stand-up bits:
All plans between men are tentative. If one man should suddenly have an opportunity to pursue a woman, it's like these two guys never met each other ever in life. This is the male code. And it doesn't matter how important the arrangements are [...]— Jerry Seinfeld, in Seinfeld, "The Stranded"
"Bros before hoes"
"Bros before hoes" (that is, "friends before women") is a popular slang expression about how men should not abandon their male friends in order to pursue or embark on relationships with women.
The "bros before hoes" expression is generally regarded as the "golden rule" of male friendship, and it has been common slang at least since 2001. It was used by The Office character Michael Scott in "A Benihana Christmas", and was later popularized by Barney Stinson.
The Bro Code
with Matt Kuhn
|Publisher||Simon & Schuster|
|October 14, 2008|
|Media type||Print (Paperback)
Audio Book (CD)
|Followed by||Bro on the Go|
Inspired by the notion of Bro Code that they developed in their sitcom, How I Met Your Mother creators Carter Bays and Craig Thomas, and one of the show's writers, Matt Kuhn, wrote a book called The Bro Code. Published by Simon & Schuster, the book covers 150 rules written in articles of what "bros" should or should not do. The book was penned by Barney Stinson and also credited with Kuhn, who also wrote the entries of Barney's blog, mentioned in the series. The book was first shown in the episode "The Goat". Greig Dymond of CBC.ca calls the book "a tongue-in-cheek guide to etiquette for horn-dog dudes."
- Martin, Katherine Connor (October 9, 2013). "The rise of the portmanbro". Oxford Dictionaries. Archived from the original on April 5, 2014. Retrieved April 5, 2014.
- "The Stranded". SeinfeldScripts. Retrieved 2016-03-28.
- "What does bros before hoes mean? bros before hoes Definition. Meaning of bros before hoes.". OnlineSlangDictionary.com. Retrieved 2016-03-28.
- "The Bro Code". Amazon.ca. Retrieved November 26, 2013.
- Stinson, Barney; Kuhn, Matt. The Bro Code. Simon & Schuster. ISBN 978-1-4391-1000-3. Retrieved November 26, 2013.
- Ryan, Maureen (July 25, 2008). "Now you can consult 'The Bro Code'". Chicago Tribune. Retrieved November 26, 2013.
- Dymond, Greig (March 19, 2009). "It's a guy thing". CBC News. Retrieved November 26, 2013.