The Business Style Handbook
The Business Style Handbook, 2012 edition
|Authors||Helen Cunningham and Brenda Greene|
|Original title||The Business Style Handbook: An A-to-Z Guide for Effective Writing on the Job|
|Published||2002 (First ed.)
2012 (Second ed.)
|Pages||285 (second edition)|
The Business Style Handbook: An A-to-Z Guide for Effective Writing on the Job, usually called The Business Style Handbook, is a 280-page style guide tailored to people who write on the job. The authors are Helen Cunningham and Brenda Greene.
McGraw-Hill published the first edition in 2002 and the second edition in 2012. In 2003, McGraw-Hill published the book in complex Chinese. In 2004, China Financial and Economic Publishing House published a simplified Chinese edition. Tata McGraw-Hill released an Indian edition in 2003.
This style guide focuses on business communications and is tailored for people who write on the job, which distinguishes it from style guides that are written from a journalism perspective. To develop the book, the authors surveyed communications executives at Fortune 500 companies. Results of that survey are summarized in the first chapter. The book also includes a 200-page section of A-to-Z entries on usage, grammar, punctuation and spelling for words and phrases commonly used in business writing.
Example: ampersand (&) Use the ampersand in an organization’s formal name if that is what the organization uses, as in Barnes & Noble (do not write Barnes and Noble). But do not use the & in place of and in text. Write Trinidad and Tobago, not Trinidad & Tobago. If, however, you are using abbreviations, replace and with &, so that research and development becomes R&D, profit and loss becomes P&L.
It is frequently recommended for business writing courses at universities, including USC Annenberg School for Communication and Journalism. Writing institutes, such as Borders Connect, a U.K. learning provider, also use the book for courses.
The Business Style Handbook is organized as follows.
Acknowledgments Cites the Fortune 500 companies and communications executives who participated in the authors’ surveys for the first and second editions of the book.
Introduction Describes the purpose of the book and its methodology.
Fortune 500 Survey Results A summary of findings from the authors’ survey on writing practices at Fortune 500 companies. For example, it quotes one respondent who states, “No matter the level of employee, clearly communicating ideas is critical to the success of initiatives.”
Why Style Matters Discusses the importance of writing well to establish credibility in business. For example, “Good communication skills are increasingly viewed as a core competency in the corporate world.”
The Case for Standards Reviews the benefits organizations can gain from helping employees strengthen their writing skills.
Write with Purpose Outlines how to approach writing strategically.
Email: Before You Hit Send Gives recommendations for best practices in business emails, such as how to write smartphone-friendly emails.
The A-to-Z Entries A 200-page section of entries on usage, grammar, punctuation and spelling for words and phrases relevant for business writing.
Example: bottom line, bottom-line Two words when used as a noun, as in How will the price increase impact the bottom line? Write with a hyphen when used as an adjective: It is too soon to assess to the bottom-line impact of the price increases.