The Butler Way

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"The Butler Way" Memorial outside Hinkle Fieldhouse, with the bust of Tony Hinkle

The Butler Way is a term used since the 2006-2007 men's NCAA college basketball season by broadcasters and sportswriters nationwide to describe the governing philosophy of the Butler Bulldogs, one of the most successful former mid-major programs.[1] [1] [2] The Butler Way demands commitment, denies selfishness and accepts reality, yet seeks constant improvement while promoting the good of the team above self.

History of the term[edit]

The Butler Way was originally forged by Butler University's legendary coach and administrator Tony Hinkle.[2]

Butler Bulldogs' Athletic Director Barry Collier[3] is often credited with resurrecting the term and its underlying attitude during his time as the Butler University Men's Basketball coach from 1989 through 2000.[4][5]

The five principles[edit]

The Butler Way has become closely associated with the five principles of Butler Basketball. The five principles as posted in the Men's Basketball locker-room are as follows:

  1. Humility - know who we are, strengths and weaknesses
  2. Passion - do not be lukewarm, commit to excellence
  3. Unity - do not divide our house, team first
  4. Servanthood - make teammates better, lead by giving
  5. Thankfulness - learn from every circumstance

See also[edit]


  1. ^ See, e.g., "'Butler Way' includes sense of urgency," David Woods, USA Today (Updated 2/15/2007 1:11 PM ET).
  2. ^ "A Message From The AD," Barry Collier (`76), Director of Athletics ( 2007).
  3. ^ "Barry Collier Bio"
  4. ^ "There's no 'I' in Butler," Archived 2007-03-03 at the Wayback Machine. Matt Gonzales, INtake Weekly Magazine (Updated 3/1/2007).
  5. ^ 2007 Indiana newspaper article Archived 2007-09-27 at the Wayback Machine.