The Caraway Group

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The Caraway Group is a woman- and minority-owned, national communications and public affairs firm, based in Washington, DC.[1] The Caraway Group has been in business since 1987.[2]

About[edit]

One of a handful of woman- and minority-owned communications and public affairs consulting firms in Washington, DC, The Caraway Group [2] was founded in October 1987 by political strategist Yolanda H. Caraway.[3] Often sought to coordinate major undertakings of private and public organizations.[4] Caraway has counseled Fortune 500 companies, policy-changing nonprofit organizations and many of today’s decision makers.[1]

Currently employing seven associates and professional staff and a number of consultants, the firm provides public relations and public affairs services to local and national corporate, government, and nonprofit clients desiring message penetration in general market and specialty media; political and community advocacy of a cause or issue, and comprehensive multicultural strategy and counsel.[3][5] The firm also specializes in grassroots outreach to all areas of diversity, including African American, Hispanic, Asian and women.[4] The agency’s diverse[clarification needed] staff understands that for any company to be successful in an increasingly global society, multicultural marketing must become an integral part of an overall business model and crafts strategies towards that end.[3][4]

The firm has served as counsel to Microsoft Corp., MGM Mirage, the Annie E. Casey Foundation, the National Museum of African American History and Culture, BET Networks, Kaiser Permanente, and many more.[1][2]

Significance[edit]

The first official office for The Caraway Group was in Yolanda Caraway’s home.[4] More than 20 years later this boutique agency has become one of the leaders in diversity public relations. This feat is due in no small part to Yolanda’s political acumen. A veteran of Democratic politics, she harnesses the tenacity and stick-to-itiveness[clarification needed] found in the most successful of politicians. Yolanda has served as an elected member-at-large of the DNC since 1988, and in addition, has been a member of the DNC’s Standing Committee on Rules and is currently on the Standing Committee on Resolutions. In 2009, Yolanda was named to the Council on American Politics, a part of The George Washington University School of Political Management. The Council is a group of impressive women and men at the forefront of today’s political arena.[6]

References[edit]

  1. ^ a b c "The Caraway Group Adds Top Media Executive to Lead its Strategic Communications Practice". PRNewswire. 2007-07-25. Retrieved 6 April 2009. 
  2. ^ a b c "TheCarawayGroup.com". The Caraway Group. Retrieved 2009-04-03. 
  3. ^ a b c Yoji Cole. "Yolanda Caraway: Making the Right Connections". DiversityInc (Newark, NJ: DiversityInc Media, LLC) (Special Issue 2007): 40. 
  4. ^ a b c d Matthew Jones (May/June 2003). "Caraway Filling the Diversity Void". Diversityinbusiness.com. Retrieved 2 April 2009.  [dead link]
  5. ^ "LinkedIn: The Caraway Group Company Profile". LinkedIn. Retrieved 2009-05-13. 
  6. ^ "DNC Washington D.C. Superdelegates". The Huffington Post. 2008-02-28. Retrieved 2009-05-13. 

External links[edit]