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The Challenger Sale

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The Challenger Sale: Taking Control of the Customer Conversation
Hardcover edition
AuthorMatthew Dixon, Brent Adamson
PublisherPortfolio Penguin United Kingdom
Publication date
November 10, 2011
Publication placeUnited States
Media typePrint (Hardback), E-book
Pages240 pp.

The Challenger Sale is the first non-fiction book by Matthew Dixon, Brent Adamson, and their colleagues at CEB Inc. The book was published on November 10, 2011 by Portfolio/Penguin.[1] In the text, the book argues that relationship-building is no longer the best sales method. To sell complex, large-scale business-to-business solutions, customers are changing how they buy so sales people must change how they sell. The authors’ study found that sales reps fall into one of five profiles, and the challenger seller is the highest performer.[2][3]


This book has been an Amazon best-seller in the Sales and Selling category.[4]

Translated Book[edit]

Ukraine Брент Адамсон, Метью Діксон. Суперпродавці. Як навчитися продавати / пер. Дмитро Кожедуб. — К.: Наш Формат, 2018. — 240 с. — ISBN 978-617-7552-18-4.[5] (in Ukrainian)


  1. ^ "The Challenger Sale by Matthew Dixon, Brent Adamson | PenguinRandomHouse.com: Books". PenguinRandomhouse.com. Retrieved 2019-01-05.
  2. ^ Lisa Nirell. "Trends In B2B Sales And Marketing From "The Challenger Sale"". Fast Company. Retrieved 28 August 2016.
  3. ^ "A 5-Minute Summary Of "The Challenger Sale" Book Your Boss Told You To Read". Hubspot. Retrieved 28 August 2016.
  4. ^ "Amazon Best Sellers". Amazon. Retrieved 28 August 2016.
  5. ^ Брент Адамсон, Метью Діксон. "Книга "Суперпродавці. Як навчитися продавати, а не впарювати"". — К.: Наш Формат, 2018. — 240 с. —. ISBN 978-617-7552-18-4.

External links[edit]