The Chive

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The Chive
Chive logo
Type of site
photoblog and entertainment website
OwnerResignation Media LLC
Created byLeo Resig and John Resig
Alexa rankDecrease 3,446 (As of 20 May 2019)[1]
Current statusOnline

The Chive (styled theCHIVE) is a website owned and operated by Resignation, LLC.[2] Images appearing on are selected by staff from searches of both international and domestic websites as well as daily submissions.[2]

The Chive gained attention[3] for a series of internet hoaxes[4] that began in 2007 and were reported as true stories by mainstream media outlets.[5]


John and Leo Resig founded Resignation Media, LLC in August 2007[6] and then launched in November, 2008.[7] The Chive name was created from combining the two cities in which the brothers lived: Leo was in Chicago (CHI) and John was in Venice Beach (VE).[8] The brothers went on to create additional photo-entertainment websites, all of which are staffed and managed by members of the Resig family.[6][9] On Monday, July 22, 2013 the Austin American-Statesman reported that during the summer of 2013 the parent company of The Chive, Resignation Media, was relocating to a renovated space in downtown Austin, Texas.[10]


Between 2007 and 2010, Leo and John Resig conducted a string of internet hoaxes that, according to Leo, were designed "to entertain and inspire, not to inform."[5]

Donald Trump Tips[edit]

In 2007, the "Donald Trump tip" hoax involved a doctored photo of a Santa Monica restaurant receipt that was supposedly signed by Donald Trump indicating that a $10,000 tip was left on a bill of $82.27. Trump denied the story's accuracy to Fox News Channel, which had originally published the story as real.[11] Other media agencies also ran the story, including The Huffington Post, E! News, and Access Hollywood.

Teenage texting disaster[edit]

The "teenage texting disaster" hoax occurred in 2008 and involved a fictitious teenager who had accidentally sent a text message to her father stating that she had lost her virginity on the beach.[12] This became an Internet meme and was broadcast as a true story by several media outlets.[13]

Jenny quits on dry erase board[edit]

Arguably the most famous hoax was in 2010, with "Girl quits her job on dry erase board, emails entire office", which showed several photographs of a woman quitting her job by telling a story with a dry-erase whiteboard.[14] This hoax was also reported as true.[15]

The next day, ran a follow-up series of photos revealing the woman's true identity as a hired actress named Elyse Porterfield.[16] Some news sources suggested the hoax was inspired by the dramatic resignation of JetBlue flight-attendant Steven Slater that took place the day before.[17] However, the Resig brothers told reporters that the idea for the hoax was conceived about a month earlier at a bar in Santa Monica. The pair wrote down the details on paper napkins. The casting for "Jenny" and her photo shoot was conducted a week prior to the JetBlue incident.[5]

Chive Charities[edit]

The Chive also runs a charity organization called Chive Charities, in which they raise awareness and funds for specific individuals in need of assistance. Every t-shirt purchased from the Chivery store donates $1 to Chive Charities. As of May 2019, they have donated over $1,800,000. They have donated to veterans, children with birth defects, shooting victims,[18] fire departments, rescue squads, and many others in need.

The community of people who regularly visit The Chive, known as Chivers, have donated over $100,000 to several causes within hours.[18]



  1. ^ " Traffic, Demographics and Competitors - Alexa". Alexa Internet. Retrieved 2019-01-27.
  2. ^ a b Loerzel, Robert. "Confirmed: 'HOPA' hoaxsters are Chicagoans". Crain's Chicago Business. Retrieved 2010-08-14.
  3. ^ Blake, Heidi (2010-08-11). "Pictures of office worker who exposed sexist boss in whiteboard messages were a hoax". London: The Telegraph, UK. Retrieved 2010-08-11.
  4. ^ Lazar, Shira (2010-08-11). "Elyse Porterfield, HOPA Dry Erase Girl Exclusive Interview". CBS News. Retrieved 2010-08-12.
  5. ^ a b c Tsotsis, Alexia. "Confirmed: HOPA Dry Erase Girl Is A Hoax, Identity Revealed". TechCrunch. Retrieved 2010-08-12.
  6. ^ a b "Overview of Resignation, LLC". Retrieved 2010-08-18.
  7. ^ "theCHIVE Business Profile". Discovering Startups. Retrieved 2010-08-11.
  8. ^ "How theCHIVE got its name". Retrieved 2015-07-08.
  9. ^ Kafka, Peter. "Meet the Prankster Brothers Behind 'Jenny,' the Whiteboard-Using, Farmville-Exposing, HPOA Girl". All Things Digital. Retrieved 2010-08-10.
  10. ^ "Calif. company behind popular humor website moving to Austin". Retrieved 2013-07-22.
  11. ^ "Report: Donald Trump Leaves $10,000 Tip on $82 Bill". Fox News Channel. 2007-12-06. Retrieved 2007-12-06.
  12. ^ "Original Teen Texting Hoax on TheChive". Retrieved 2009-02-05.[permanent dead link]
  13. ^ "YouTube compilation of hoax coverage". Various Sources. Retrieved 2009-02-05.
  14. ^ Leo. "Original Jenny Quits Hoax on theCHIVE". Retrieved 2010-08-10.
  15. ^ Tate, Ryan. "The Quitting Tale That Suckered the Whole Internet". Gawker. Retrieved 2010-08-10.
  16. ^ John. "A word from Jenny". Retrieved 2010-08-11.
  17. ^ Huff, Steve. "Shattered Dreams: Jenny the Dry Erase Board Girl is Fake". The New York Observer. Retrieved 2010-08-11.
  18. ^ a b "Fox31 report on Farrah Soudani". Fox31. Retrieved 2012-10-02.

Further reading

External links[edit]