The Cult of Sincerity

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The Cult of Sincerity
Directed by Adam Browne
Brendan Choisnet
Produced by Brendan Choisnet
Daniel Nayeri
Written by Daniel Nayeri
Starring Mercer Boffey
Cinematography Adam Browne
Edited by Adam Browne
Distributed by YouTube
Amazon Video on Demand
Release dates
  • April 8, 2008 (2008-04-08)
Running time
92 minutes
Country United States
Language English

The Cult of Sincerity is an independent film about hipster culture and postmodernist irony set in Williamsburg in Brooklyn, New York. It was released on April 8, 2008. The film has not received conventional distribution and is notable only as being the first feature film intentionally released in its entirety on YouTube.[1][2] The film is also available as a US$3 digital download for an iPod or other mobile video device, most of which will be donated to Fount of Mercy,[3] a charity for grassroots organizations in sub-Saharan Africa to provide help to widows and orphans.[4]

The filmmakers collaborated with Amie Street, a digital music site for indie musicians, to help pay for the production.[5]


When his mother informs Joseph that she's divorcing his father Joseph enters into a protracted existential crisis. Unhappy with the way society is moving, Joseph decides to attempt to turn back the flow of cynicism with a series of well-intentioned gestures and a slogan that he can put on a t-shirt. As Joseph struggles to find that slogan he quickly realizes that it is not very easy changing the world.

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