The Cult of Sincerity

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The Cult of Sincerity
Directed by Adam Browne
Brendan Choisnet
Produced by Brendan Choisnet
Daniel Nayeri
Written by Daniel Nayeri
Starring Mercer Boffey
Cinematography Adam Browne
Edited by Adam Browne
Distributed by YouTube
Amazon Video on Demand
Release date
  • April 8, 2008 (2008-04-08)
Running time
92 minutes
Country United States
Language English

The Cult of Sincerity is an independent film about hipster culture and postmodernist irony set in Williamsburg in Brooklyn, New York.[1] It was released in its entirety on YouTube on April 8, 2008, making it the first time that YouTube had partnered with filmmakers for a film premiere.[2] The film was later released as a digital download, with some of the proceeds going to the charity Fount of Mercy.[2]

The filmmakers collaborated with Amie Street, a digital music site for indie musicians, to help pay for the production.[2]


When his mother informs Joseph that she's divorcing his father Joseph enters into a protracted existential crisis. Unhappy with the way society is moving, Joseph decides to attempt to turn back the flow of cynicism with a series of well-intentioned gestures and a slogan that he can put on a t-shirt. As Joseph struggles to find that slogan he quickly realizes that it is not very easy changing the world.

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