The Deal (American TV program)

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The Deal
Created byMatt Smith, Omar Akil Williams, Malik Buie, Theron "Tee Smif" Smith
StarringMemphitz
Diamond Kuts
Country of originUnited States
Production
Running time60 minutes
Release
Original networkBET
Original releaseNovember 10, 2008 (2008-11-10) –
August 20, 2010 (2010-08-20)

The Deal is a rap music video television program that premiered on November 10, 2008, on BET. It was the successor to nineteen-year-long Rap City. The program aired for one hour. Its hosts were Memphitz and DJ Diamond Kuts. The Deal began airing each weekday afternoon at 5 p.m. On November 24, 2008, it moved to weekday mornings at 3 a.m. Despite limited promotion and a poor time slot, the Deal gained popularity via word of mouth.[citation needed] In November 2009, it moved to Saturdays at 2 a.m. It was shown on Mondays at 3 p.m. on BET UK. The Deal was cancelled in August 2010.

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Hip-hop is a genre of music that emerged in New York City during the early 1970s. This genre consists of drumbeats with rapping. Hip-hop music developed from the hip-hop culture, which holds 4 key elements that help define it (DJing/turntablism, MCing/rapping, B-boying/breaking, and visual/graffiti art). The development of this genre is largely attributed to African Americans, Latino Americans, and Caribbean Americans[1]. The term “hip-hop” is commonly used interchangeably with “rap.” The origins of hip-hop can be traced to block parties that took place in the Bronx. These block parties were held by aspiring DJs who would bring their equipment to parks, schoolyards, or street corners and illegally tap the city's power to get their parties going[2].

Pioneers of Hip-hop[edit]

Largely regarded as the founding fathers of the hip-hop genre, Grandmaster Flash, Dj Kool Herc, and Afrika Bambaataa are held to high regard. Grandmaster Flash is widely considered to be the inventor of the fundamental techniques used by DJs to create sound. DJ Kool Herc became a prominent DJ who used funk and disco records to create breakbeats[3]. Herc would verbally accompany the music by rhyming, pioneering MCing, or rapping[4]. As a producer, Afrika Bambaataa popularized sampling beats from various genres of music. He is well known for his use of drum machines and electronic sounds to create the subgenre of electro-funk[5].

Technology[edit]

Notes[edit]

  1. ^ Spady, James G. (2013). "Mapping and Re-Membering Hip Hop History, Hiphopography and African Diasporic History". 37 (2). {{cite journal}}: Cite journal requires |journal= (help)
  2. ^ Hess, Mickey (2010). Hip Hop in America: A Regional Guide. p. 3. {{cite book}}: More than one of |pages= and |page= specified (help)
  3. ^ Fulton, W. "Grandmaster Flash 1958–".
  4. ^ Sweet, C. "Dj Kool Herc".
  5. ^ Sweet, C. "Afrika Bambaataa 1957?–".