The Demand Institute

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The Demand Institute
Industry Non-Profit
Genre Think Tank
Founded 2012
Headquarters New York, NY, USA
Area served
Key people
Mark Leiter, Chair
Jonathan Spector, Vice Chair
Louise Keely, President
Parent The Conference Board

The Demand Institute is a non-profit think tank that focuses on understanding how consumer demand is evolving around the world. The Demand Institute was founded in 2012 and is jointly operated by The Conference Board and Nielsen and is headquartered in New York City.[1][2]

The Demand Institute's first report on consumer demand was The Shifting Nature of U.S. Housing Demand, published in May 2012. [3]

In February 2014 the organization published A Tale of 2000 Cities: How the Sharp Contrast Between Successful and Struggling Communities is Reshaping America [4][5]

The Federal Reserve Bank of New York announced on January 13, 2014 that it was launching a new Survey of Consumer Expectations, which is conducted monthly by The Demand Institute.[6][7]

The United Nations Foundation joined forces with The Demand Institute to launch Project 8, a global collaboration to help the world better anticipate the needs of 8 billion people in 2025 and beyond. [8] The program was publicly announced at DreamForce in October 2014[9]


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