The Edge (New Zealand)

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This article is about the New Zealand radio network. For other radio stations known as "The Edge", see The Edge (disambiguation).
The Edge
The edge logo.PNG
Broadcast area New Zealand
Branding The Edge
Slogan Hit Music Now
First air date 1994
Format Pop Music
ERP N/A
Class Terrestrial/Internet
Owner MediaWorks New Zealand
Webcast [1]
Website http://www.theedge.co.nz
The Edge TV
TheEdgeTV.png
Launched 27 June 2014
Owned by MediaWorks New Zealand
Picture format PAL (576i) 16:9
Country New Zealand
Broadcast area national
Sister channel(s) TV3, Four
Availability
Terrestrial
DVB 64-QAM on band IV
Satellite
DVB QPSK on 12644 MHz
Cable
DVB QAM

The Edge is a youth-oriented New Zealand radio network, music television channel and entertainment website owned and operated by MediaWorks New Zealand. It was founded in Hamilton in 1994, is based in Auckland and broadcasts nationwide avoid multiple channels. Research International audience surveys suggest The Edge has approximately 424,000 listeners across all markets that are surveyed and the station makes up for 7.0% of the New Zealand radio market.[1]

The network is most successful in Waikato, Rotorua and Nelson surveys and in the 15–19 and 10–14 female demographics, whereas rival station ZM is most popular with listeners aged between 20 and 34.[2][3] The station's breakfast progrmame is number two in the ratings for nationwide commercial breakfast radio; its 240,000 listeners compare with 325,600 listeners for the top-rating Newstalk ZB.[4] This compares with the non-commercial Radio New Zealand National whose breakfast programme, Morning Report, has an audience of 522,000 listeners.[5]

The brand's TV channel, The Edge TV, was launched on 27 June 2014 as an extension of MediaWorks' radio brand. It plays music videos, screens specialist music and pop culture shows and broadcasts original video content filmed with The Edge radio hosts. It is available free-to-air on Kordia digital terrestrial and Sky satellite services.[6]

History[edit]

Early years[edit]

The modern The Edge radio network evolved out of a local top 40 Hamilton radio station, Buzzard 98FM. The station, a combination of urban and contemporary hit radio and aimed at men and women under 30, was launched by Energy Enterprises on 1 December 1992 on the 97.8FM frequency still used by The Edge in the Hamilton market. In 1994 the station was rebranded as The Edge FM and introduced its current programme schedule.

From 1998 The Edge began networking around the North Island to smaller markets where Energy Enterprises already operated other stations, such as Taranaki, Rotorua, Bay of Plenty and Hawkes Bay. In 1999 Energy Enterprises merged with Radio Otago to form RadioWorks, the merger allowed RadioWorks to now network their North Island based stations into the South Island. As a result The Edge began broadcasting in Christchurch, Dunedin, Invercargill and later Queenstown and Nelson. In 2000 and 2001 The Edge continued to expanded further into other markets – Wellington, Palmerston North, Taupo, Gisborne, Whangarei, the Bay of Islands and Kapiti. Oamaru and Timaru began broadcasting The Edge in 2002.

Relocation to Auckland[edit]

In 2001, The Edge prepared to enter New Zealand's largest radio market, Auckland, by moving their studios to the city. From late 2001 to early 2003 The Edge began broadcasting on Sky Digital channel 100 to allowing the network to reach a limited portion of markets such as Auckland in which the network did not have an FM frequency. Programming on Sky Digital had its own set of advertisements using nationwide advertisements, the Sky Digital station also had its own station id, in mid 2002 the Sky Digital feed became advert free with fill in music played during advert breaks this music was also heard on the radio if a local advert break ended sooner than scheduled.

While The Edge had been broadcasting from Auckland since 2001 it took until 2003 before the station could go on air in Auckland. Channel Z began broadcasting on 93.8FM through a transmitter outside of Auckland and took over the Sky Digital channel allocation. The Edge was able to take over the 94.2 Auckland frequency previously used by Channel Z. The Edge advertised itself nationally as "New on 94.2", recorded live from the Sky Tower on their first day of broadcast in Auckland, and repeated many of their most successful promotions such as 'Two Strangers and a Wedding'.

Further expansion[edit]

The Edge has continued to expand the markets in which it operates. In 2004 The Edge started broadcasting to Central Otago and in Southland coverage was extended to cover Gore which resulted in a loss of sound quality for listeners in the rest of Southland and Dunedin. In April 2008 The Edge ceased broadcasting in Central Otago with The Rock taking over this frequency. On 1 December 2009 The Edge began broadcasting in Blenheim.

The Edge made a return to Sky Digital on channel 500 in early 2011. Then on 1 June Sky TV channel's changed The Edge can now be heard on Sky channel 420. This channel allocation had been used by The Edge in 2001-2002 and was taken over by Channel Z followed by Channel Z's successor Kiwi FM. This reverted to The Edge. Today the Sky Digital feed includes the same programming and advertising as Auckland. It is currently the most popular music radio station in New Zealand.


Programming[edit]

Breakfast[edit]

Jay-Jay Harvey, Mike Puru and Dominic Harvey present The Edge's flagship breakfast programme (6 am–10am, Monday–Friday) They have the latest entertainment news, celebrity gossip, scandal, competitions and all the funniest gags to spark up your morning. They are also joined by newsreader Mel and producers Carl Thompson & Kerrie . Jay-Jay Feeney joined the programme in 1996, Dominic Harvey in 2002, and Mike Puru began in 2004. Every weekday approximately 2 - 3 hours after the show, a Podcast is released on iTunes, The Edge website and the iOs and Android apps.


Weekdays[edit]

The Edge Workday of Awesome (10 am–3 pm, Monday–Friday) is hosted by Megan Annear.Join Megan from 10am - 3pm every weekday, for the latest music news, celebrity gossip, entertainment, and the best competitions to brighten your workday.


The Edge Afternoons with Guy, Sharyn & Clint airs 3 pm–7 pm Monday–Friday. Join Guy, Sharyn & Clint every weekday afternoon from 3pm – 7pm. Entertaining your afternoon with the funniest gossip, weekly news, stunts and awesome competitions. Guy, Sharyn & Clint will also keep you updated on the latest news and scandal.


Nights[edit]

The Edge Nightshow with Marty & Steph airs 19:00–22:00 Monday-Friday (Friday is Pre recorded). Marty Hehewerth has been hosting since 2011, Steph Monks has been hosting since 2013, and Oscar has been part of the show since 2014. Since early 2015 the night show has changed names to The Edge Smash 20, Smash been the name of Marty & Steph's Edge TV show. From 22:00-0:00 Monday-Thursday Oscar hosts the "After-Party" which is a requests show, were you ring and/or send a text to The edge requesting your favorite song. On Friday at 22:00-0:00 Jet Ski Safari are in Mixing up your favorite songs.

Weekends[edit]

The flagship weekend programme is an afternoon chart show. The Edge Fat 40 hosted by Guy, Sharyn and Clint 14:00–18:00 Saturdays.The Edge Fat 40 is New Zealand's biggest, most listened to countdown. Every Saturday from 2pm, Guy, Sharyn and Clint counts down the top 40 biggest songs in New Zealand right now. Mixed in are the best new songs, music interviews with some of the worlds biggest artists and up to the minute music news (and gossip...). There's free stuff too. Concert tickets, CDs and music vouchers up for grabs. The Saturday night line-up includes a simulcast of The Edge Mix which is live on The Edge TV at the same time from 20:00–0:00 Saturdays and The Edge Mix The Remix – 00:00–03:00 Sunday Morning with DJ D Rail. From 8:00-10:00am Every Sunday Carl Thompson (Jay Jay, Mike And Dom's show producer)hosts Jay Jay, Mike And Dom's Greatest 8 which is a countdown of the 8 best things that happened though the week. Other weekend timeslots are usually filled by presenters Michael Kooge, Monica Barton, Oscar Jackson, Megan Annear, Carl Thompson, Janelle, Ollie and Raven.


The Edge TV[edit]

On 27 June 2014 TV channel The Edge TV was launched as an extension of the radio brand. Available on both digital terrestrial and satellite platforms, The Edge TV play music videos, screen specialist music and pop culture shows and broadcast original video content filmed with The Edge radio hosts. The Edge TV replaces C4 which was a music channel run by MediaWorks.

The Edge TV was announced as a replacement for music channel C4. The first broadcast of The Edge TV was at 4 pm on 27 June 2014 opening with a video giving a brief history of The Edge and the presenters introducing themselves before going into the first show which was Hot Right Now. The very first music video to play on The Edge TV was "Problem" by Ariana Grande featuring Iggy Azalea.[7]

The Edge TV programmes[edit]

Scandal is an entertainment news and celebrity gossip played every other hour from 11am each day with either Jay-Jay, Megan, Sharyn or Steph. …NOW features six videos from one particular artist or theme. U Choose allows viewers to send through their ultimate playlist via The Edge App or website with the viewer's face, name and playlist appearing on screen. Hot Right Now, hosted by Marty and Steph from The Edge Nightshow, counts down the Top Six videos on The Edge ‘right now’. The Music Lab, a half hour feature, showcases new and exclusive music videos from New Zealand and around the world with Sharyn Casey from The Edge Afternoons. "SMASH" Brought to you by The Edge SMASH! 20 hosts Marty Hehewerth and Stephanie Monks, SMASH! features the latest in music and entertainment, plus celeb interviews, behind-the-scenes access and competitions, from 4pm Weekdays.

On Saturdays, The Edge Mixdelivers a soundtrack for a Saturday night. The show free and chosen by viewers who can request their favorite party anthems via The Edge App, Website and Facebook page, it is also simulcasted on The Edge Radio. On Sundays, The Edge Fat 40 chart show counts down the Top 40 songs in New Zealand right now. Hosted by Guy, Sharyn and Clint on The Edge TV and The Edge Fat 40 includes new music releases, music interviews with some of the world’s biggest artists, competitions and up to the minute music news and gossip. Perve features sexually attractive video clips. Hit Music Now includes music videos that have been worldwide hits. Clips from programmes and promotions are also regularly broadcast.[8]

Notable Promotions/Competitions[edit]

Two Strangers and a Wedding[edit]

September 1999, October 2003 and September 2007

The Edge is the only radio station in New Zealand to ever try this competition where the station selects male and female entrant(s) and marries the couple the minute they meet at the altar. While overseas stations have tried this promotion, the result has often seen the couple splitting after a short time. In 2007 the competition was called Three Strangers and a Wedding, where this time the bride was found first instead of the groom and two possible grooms were chosen. The bride then chose her groom when she met both grooms for the first time at the altar. All of the couples formed through this competition – Zane and Paula Nicholl (1999), Steve and Kersha Veix (2003) and Paul and Chantelle Court (2007) – are still together today. All three couples now have children.

Inmates[edit]

March 2000

Five contestants were locked in a luxury Wellington apartment for six weeks where their only contact with the outside world was a computer each where they could chat to the public or by talking through an 0900 number. The public could view the Inmates actions through live Webcams and vote for their favourite Inmate and the Inmate with the least votes for the week went home. While this competition was very much like Big Brother or Survivor, the concept was then new to New Zealanders as this competition took place before both these shows aired on New Zealand TV.

Elope to Las Vegas[edit]

August 2000 and August 2011

A couple already intending on getting married was given the opportunity to have a secret wedding in Las Vegas. Various couples entered and the listeners chose the couple they wanted to see married, names were changed and voices disguised so no one had any idea who was getting married. After the wedding the winning couple had to then call the family and inform them they are in Vegas and have just been married.

Bank It, Or Burn It[edit]

July 2001 and March 2003

Listeners were given the opportunity to say why they needed $5000 and then once a winner was selected the public had to vote whether the winner was allowed to keep the money or whether the winner should have to burn it. The first time the winner stated she would use the money for a breast reduction, the listeners voted to burn the money and since it is not legal burn New Zealand money the money was converted into Australian currency and then burnt. The second time round the prize money was $10,000 and the winner chose to bet all the money on the Canterbury Crusaders winning the 2003 Super 12 Final. Listeners voted for the winner to bank the money; however since the Crusaders did not win the final the winner ended up walking away empty handed.

Quit Your Day Job[edit]

April 2004 and April 2006

Listeners were given a chance to actually win a job working on The Edge as well as many other prizes. The prize was given to an entrant who had the most suitable voice for talking on the radio. Sharyn Wakefield, the winner in 2006 still works for The Edge today. Vaughan Smith, the winner in 2004 left The Edge at the end of 2013.

Desperate Housewives vs The Crazy Frog[edit]

September 2005

This time in order to win $3,000 a mother and her children had a sit in a caravan while The Crazy Frog played over and over again; in order to win the mother and her child had to stay in the caravan until Axel F from The Crazy Frog had played 3000 times. There were various complaints about this competition and CYFS actually offered to give the contestant $2,000 if she forfeited from the competition immediately.

Boyband projects[edit]

In September 2006, auditions were held throughout the country to find New Zealand's first-ever manufactured novelty boyband. The criteria for the entrants for the band to be named Boyband were that each of its members had to fit a certain stereotype. Filling the five stereotype roles were Rob Arnold from Wellington as Gay Boy, Gerard Clark from Auckland as Bad Boy, Jay Coote from Bluff as Fat Boy, Chris Murray from Whakatane as Mummy's Boy and Pieter T from Hamilton as Hot Boy. The band manager and creator was Will Maisey from The Edge station. The aim was to get the Boyband formation to release a single to reach the top of the New Zealand music charts. This was achieved on the 9th of October, 2006 when the Boyband cover of The Kinks classic "You Really Got Me" reached number 1 in New Zealand.

In July 2012, The Edge announced a search for a new New Zealand's boyband. This time a more serious campaign was launched searching the whole country for young talents. Live auditions were held in Auckland, Wellington, and Christchurch. On 26 July, 2012 live auditions were held in the radio station's studios with further auditions online. The final 10 boys were sent to a "boot camp", and then the top six were picked as eventual members of the band. The group formed called themselves Titanium and was made up of Andrew Papas, Zac Taylor, Jordi Webber, T.K Paradza, Shaquille Paranihi-Ngauma and Haydn Linsley. Their first single, "Come On Home" debuted at number one on the New Zealand Singles Chart.

Jinglebail[edit]

The Edge used to run an annual fund-raiser every Christmas called Jingle Bail. The Morning Madhouse presenters locked themselves in a makeshift jail cell somewhere in the country and stayed there 24 hours a day until the target amount was raised.

  • In 1999 $10,000 was raised in one day for the Salvation Army
  • In 2000 $50,000 was raised to send eight deserving children and their caregivers to Disneyland
  • Since 2001 the funds raised have been used to send deserving children and their caregivers to the Gold Coast of Australia.
  • In 2003 excess funds raised were used to send 15 children to a Rugby World Cup game in Sydney.
  • The highest amount raised was $155,000 in 2005 allowing as many as 24 children to travel to the Gold Coast.
  • 2006 was the last year Jingle Bail took place raising $125,000.

The deserving children were nominated by listeners, these were children who are sick or have been through a rough time.

Summer Jam[edit]

Every summer between 2001 and 2006 The Edge put on major concerts featuring popular bands from its playlists. Starting as Summer Jam, the concert series has grown significantly over the years, featuring a steadily increasing number of international acts. The first Summer Jam took place in Hamilton, Wellington and Christchurch in 2001 and featured Zed, Stellar*, Breathe, Garageland and international act Killing Heidi. The second Summer Jam in 2002 featured Silverchair as the international act and New Zealand bands The Feelers, Tadpole, Che Fu and Rubicon.In 2003, with The Edge now broadcasting in Auckland the city became a venue alongside Hamilton, Wellington and Christchurch with Good Charlotte playing alongside Taxi Ride, Zed, Nesian Mystik, Rubicon, Carly Binding and Elemeno P.[9]

Summer Jam became known as Edgefest in 2004, Shihad, Alien Ant Farm and Yellowcard playing with Elemeno P, The Feelers, Scribe, Blindspott, Zed, Che Fu and the Krates, Nesian Mystik and Steriogram;. The 2005 event included Chingy, Blindspott, The Feelers, P-Money, Steriogram, Fast Crew, 48 May, Dei Hamo, Misfits of Science, Savage and Goodnight Nurse. Another Edgefest took place in 2006 with P.O.D., Presidents of the United States of America, Matafix, The Living End, Thirsty Merc and Elemeno P, Nesian Mystik, Frontline, Savage Feat. Aaradhna and Goodnight Nurse. The Edge Summer Jam was revived in 2009 with The Veronicas, Metro Station, P-Money, and Midnight Youth, taking place in Hamilton but not Dunedin.[10]

Person X[edit]

March 2015


On Monday March 9, 2015, clues were given out on The Edge radio station revealing the identity of someone in New Zealand. As the clues narrow the description of the person (Person X), people will be able to call and guess whether they are Person X. If the person calls and identifies themselves they will win $10,000. People who don’t fit the description of Person X will be given an opportunity to call and say if they think they know who Person X is. If they are correct, they will split the prize money with Person X and receive $5,000 each.


Frequencies[edit]

North Island frequencies[edit]

Market Location Transmitter Frequency Founding
01. Northland Whangarei Maungataniwha & Parahaki FM 94.0 2002
02. Auckland Auckland Sky Tower FM 94.2 2003
03. Coromandel Whangamata Tirohanga Drive FM 93.1
04. Waikato Hamilton Ruru FM 97.8 1994
05. Bay of Plenty Tauranga Kopukairua FM 99.8
06. Rotorua Rotorua Pukepoto FM 99.9
07. Taupo Taupo Whakaroa FM 88.8 2000
08. Gisborne Gisborne Gisborne FM

99.7 ||

09. Hawke's Bay Napier Mount Erin FM 98.3
10. Taranaki New Plymouth Mount Egmont FM 94.0
11. Whanganui Wanganui Bastia Hill FM 88.8
12. Manawatu Palmerston North Wharite FM 93.0
13. Wairarapa Masterton Popoiti FM 95.9
14. Kapiti Paraparaumu Ngarara FM 97.5 2010
15. Wellington Wellington Fitzherbert & Kaukau FM 91.7 2008

South Island frequencies[edit]

Market Location Transmitter Frequency Founding
01. Nelson Nelson Grampians FM 88.8
02. Marlborough Blenheim Wither Hills FM 104.9 2009
03. Canterbury Christchurch Sugarloaf FM 95.3 1999
04. Otago Dunedin Mount Cargill FM 91.8 1999
05. Queentsown Wanaka Mount Maude FM 98.6
06. Queenstown Queenstown Peninsula Hill FM 95.2
07. Southland Invercargill Hedgehope FM 97.2 1999

Franchised frequencies[edit]

Market Location Frequency
1. Ashburton Ashburton FM 93.3
2. Canterbury Twizel FM 99.8
3. South Canterbury Timaru FM 95.5
4. North Otago Oamaru FM 96.0

Other channels[edit]

Channel Availability
Sky Digital Available nationwide through Sky Digital Channel 420.
Optus D1 Available free nationwide through a Digital receiver.

External links[edit]

References[edit]