The Fader

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The Fader
FounderRob Stone, Jon Cohen
First issue1999 (1999)
CountryUnited States
Based inNew York City

The Fader (stylized as FADER) is a magazine based in New York City that was launched in 1999 by Rob Stone and Jon Cohen. The magazine covers music, style and culture.[1] It was the first print publication to be released on iTunes.[2] It is owned by The Fader Media group, which also includes its website,, as well as Fader films, Fader Label and Fader TV.

The Fader Fort[edit]

The Fader Fort is an annual invitation-only event at Austin, Texas's South by Southwest (SXSW) founded in 2001. The four-day party features live performances. Fader Fort NYC is a party produced during the annual CMJ Music Marathon.[3][4]

Anthony Fantano controversy[edit]

In October 2017, The Fader published an article by Ezra Marcus about YouTube music critic Anthony Fantano of The Needle Drop which accused his now-defunct second channel, thatistheplan, of catering to an alt-right audience, while scrutinizing Fantano's past associations with right-wing and anti-SJW provocateurs such as Sam Hyde and Carl Benjamin and the controversial imageboard 4chan.[5][6] Fantano posted a video response in which he disputed Marcus' interpretation of thatistheplan's content and pointed out factual inaccuracies in the article, which he described as a "hit piece". The article was eventually taken down following a settlement between Fantano and The Fader in 2018.[7]


  1. ^ "Fader Media : About". 2015. Retrieved February 4, 2015.
  2. ^ Sass, Erik (June 8, 2006). "Fader Mag To Distribute Issues on iTunes". Media Daily News. Retrieved September 28, 2009. This [the free Fader iTunes download] is the first exclusive sponsorship deal to distribute a magazine on iTunes
  3. ^ Sisario, Ben (October 22, 2010). "An Airy Respite from CMJ's Subterranean Scene". The New York Times.
  4. ^ "Presenting the Fader Fort NYC 2010 Lineup". Fader. October 19, 2010.
  5. ^ "The Needle Drop pioneered music review vlogs. His lesser-known channel was a bid to win the alt-right". Archived from the original on October 3, 2017.
  6. ^ "Popular music vlogger accused of promoting alt-right sentiment". NME. October 4, 2017.
  7. ^ "The Fader Deletes Anthony Fantano Article Amid Settlement Agreement". March 21, 2018.

External links[edit]