The Fly (magazine)
|Publisher||MAMA & Company|
The magazine had a review section featuring new releases (both singles and albums) and live concert reviews. The remainder of the magazine was typically devoted to articles and interviews with artists generally promoting new releases or tours. The Fly also featured new bands alongside more established acts in the pages of its new bands section, "OnesToWatch", which was sponsored by Levi's until 2010.
The Fly was A5-sized, and distributed around record shops, bars and venues around the United Kingdom. In 2008, the magazine revealed its circulation had increased to 105,212 at a time when many other publications had reported a sharp decline in circulation. The magazine had a history for supporting bands early, having given the likes of Razorlight, Muse, Foals, MGMT and Coldplay their first cover features. By mid-2013 its readership had almost halved to 55,580, in the wake of HMV's widespread store closures.
The Fly relaunched its website in April 2008 with both a virtual magazine section and an online archive of all previous issues. In Summer 2008, a new feature titled In The Courtyard was launched, in which bands were filmed playing stripped-down versions of songs in the courtyard outside The Fly's office.
The sessions were renamed The Fly Sessions in 2012, when the website was again relaunched.
Bands who have performed so far include Doves, Gaz Coombes, Everything Everything, The Cribs, Noah and the Whale, Warpaint, Black Lips, Dry The River, Badly Drawn Boy, The Kooks, J Mascis, Edwyn Collins, Jake Bugg, Ben Gibbard and Low.
- "Mag ABCs: Full circulation round-up for the first half of 2013". Press Gazette. 15 August 2013. Retrieved 7 December 2013.
- "ABCs: Sour note for music magazines as circulations plummet". The Guardian (London).
- Music, Week. "Online relaunch for The Fly".