The Fox Effect

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The Fox Effect
The Fox Effect (book cover).jpg
AuthorDavid Brock and Ari Rabin-Havt
CountryUnited States
SubjectMedia bias
PublisherAnchor Publishers
Publication date
21 February 2012

The Fox Effect: How Roger Ailes Turned a Network into a Propaganda Machine is a 2012 book written by David Brock and Ari Rabin-Havt. Brock heads the progressive media watchdog group Media Matters, the stated mission of which is "to comprehensively monitor, analyze, and correct conservative misinformation in the U.S. media." The book details the numerous controversies of Fox News, with emphasis on its president, Roger Ailes.[1]


The idea of a "Fox effect" dates back to at least 2006 in a National Bureau of Economic Research working paper titled "The Fox News Effect: Media Bias and Voting," by Stefano DellaVigna and Ethan Kaplan. The working paper, which was subsequently published in the Quarterly Journal of Economics in 2007, found "a significant effect of the introduction of Fox News on the vote share in Presidential elections between 1996 and 2000," as well as "a significant effect of Fox News on Senate vote share and on voter turnout."[2][3][4]

According to publisher Random House, the book "follows the career of [Roger] Ailes..." and features "transcripts of leaked audio and memos from Fox News reporters and executives."[5]


Publishers Weekly positively reviewed the book, noting the "diligently documented book... leave[s] us with the warning that 'the single most important player' in the upcoming election will be none other than Fox News."[6] Kirkus Reviews called it a "thorough catalogue," but warned that those who are well-versed may believe that the "book feels like an exhaustively researched exercise in stating the obvious."[7] The book was reviewed by Erik Wemple at the Washington Post, who criticized the book's lack of balance.[8] A review at The New York Times praised it as a "close study" while questioning the book's success, noting the book "demonstrates not its reach but the limits of conservative jihadism."[9]


  1. ^ Heilbrunn, Jacob (March 2, 2012). "Right Face". The New York Times.
  2. ^ National Bureau of Economic Research: The Fox News Effect: Media Bias and Voting. April 2006.
  3. ^ DellaVigna, Stefano, and Ethan Kaplan (20007) The Fox News Effect: Media Bias and Voting, Quarterly Journal of Economics, 122 (3) pp. 1187--1234,
  4. ^ Washington Post: The Fox News Effect. May 4, 2006.
  5. ^ Random House: The Fox Effect
  6. ^ Publishers Weekly: The Fox Effect: How Roger Ailes Turned a Network into a Propaganda Machine. March 5, 2012.
  7. ^ Kirkus: THE FOX EFFECT. January 16, 2012.
  8. ^ Washington Post: Media Matters’ ‘Fox Effect’: Fair and balanced? February 29, 2012.
  9. ^ Heilbrunn, Jacob (March 2, 2012). "Right Face". The New York Times.