Gadget Flow

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(Redirected from The Gadget Flow)
Gadget Flow Inc
TypeC corporation
IndustryOnline Retail, Internet Marketing
FoundedAugust 15, 2012; 10 years ago (2012-08-15)
FoundersEvan Varsamis, Cassie Ousta, Mike Chliounakis
HeadquartersNew York City, New York, U.S.
Area served
ServicesOnline shopping, Internet marketing

Gadget Flow (also known as The Gadget Flow) is a New York City-based curated e-commerce marketplace launched in 2012 in Greece by Evan Varsamis, Cassie Ousta, and Mike Chliounakis.[1][2][3] At 22 million visits per month it is among the largest product-search engines with an emphasis on researching products from Amazon, Etsy, Kickstarter, IndieGogo and other crowdfunding platforms.[4][5][6][7][8]


In 2012, Gadget Flow was founded in an apartment in Athens, Greece by college students Evan Varsamis, Cassie Ousta and Mike Chliounakis as a design inspiration blog.[9] Its first revenues came from banner advertising around published content on new products from Greek designers and artists on and Etsy.[9] The team added a “buy now” button after each product review that took the visitor to the artisan's website.[9][10]

In early 2013 the site's founders added digital advertising and social media services, but after seeing The Gadget Flow website traffic triple after a relaunch, they refocused on the core business.[5][11] The company drew attention from its exhibitions at tech events and conferences, including Web Summit Dublin held in November 2014 and The Next Web Conference NYC held in November 2015.[12][13]

In 2014 the site launched iOS and Android applications for product search;[1] product features include live video product reviews with interactive question-and-answer sessions.[5][1]

The company launched The Gadget Flow Shop in August 2016.[1][14][15]

In 2018 Gadget Flow launched the first episode of its podcast about marketing, crowdfunding, and product placement.[16][17]


Gadget Flow is managed by CEO Evan Varsamis.[18]

Other key executives are:

  • Cassie Ousta (Chief Commercial Officer)[19]
  • Mike Chliounakis (Chief Operating Officer)[19]
  • John Antoniou (Chief Technology Officer)[20]

Products and services[edit]

Gadget Flow assists customers to discover, buy and save on products.[21] The company advertises brands and businesses to their targeting community.[22]

As of 2017, Huffington Post reported that the site had featured over 6,000 products, with Gadget Flow topping its list of smart shopping apps.[23][24][25]

In Fall 2017, news outlets reported that Gadget Flow enabled Apple's ARKit and simultaneous localization and mapping technology to show products in augmented reality.[26]


In October 2016 The Next Web named The Gadget Flow one of the most promising tech startups of 2016.[5]

In 2017 Entrepreneur magazine listed the site as a "secret weapon" to crowdfunding success.[27][28]

Gadget Flow was named one of the "Best Entrepreneurial Companies in America" by Entrepreneur magazine's 2017 Entrepreneur 360 list.[29]


  1. ^ a b c d "Introducing the Official The Gadget Flow Shop". CNN Greece. Retrieved 29 November 2016.
  2. ^ "Can Startups Survive in Greece?". Geek Time. Retrieved 29 November 2016.
  3. ^ "What Potential Employers Want to Know Most is Not on Your Resume". My San Antonio. Retrieved 29 November 2016.
  4. ^ "What PR Pros Can Learn From Successful Organic Growth". AdWeek. Retrieved 6 March 2017.
  5. ^ a b c d "The Gadget Flow Knows What you Want". The Next Web. Retrieved 29 November 2016.
  6. ^ "The Gadget Flow presents the official shop". Huffington Post. Retrieved 2 December 2016.
  7. ^ "A product discovery platform that simplifies online product exploration". WIO News. Retrieved 4 December 2016.
  8. ^ "How Gadget Flow Went From Ground Floor To 22M Viewers A Month (No VC Or PR Agents Involved)". Forbes magazine. Retrieved 6 March 2017.
  9. ^ a b c "3 Greeks, One Startup, 200 Million Visits". Fortune Magazine. Retrieved 29 November 2016.
  10. ^ "5 Top Gadget Gift Sites". PC World. Retrieved 29 November 2016.
  11. ^ "How We Supercharged Growth Without Raising Money". Minute Hack. Retrieved 29 November 2016.
  12. ^ "Exclusive Greek Startup Teams at Web Summit". Greek Reporter. Retrieved 29 November 2016.
  13. ^ "How Digital Marketers Can Join the Authenticity Movement". Inc. magazine. Retrieved 6 March 2017.
  14. ^ "The Gadget Flow Presents the Official Shop". Kathimerini. Retrieved 29 November 2016.
  15. ^ "The Gadget Flow presents the official store". LIFO. Retrieved 29 November 2016.
  16. ^ "Gadget Flow Podcasts". Retrieved 2021-02-22.{{cite web}}: CS1 maint: url-status (link)
  17. ^ "The Gadhet Flow Episodes". Retrieved 2021-02-22.{{cite web}}: CS1 maint: url-status (link)
  18. ^ "Evan Varsamis". YEC. Retrieved 2021-02-22.
  19. ^ a b Graft, Brian de (2016-10-28). "The Gadget Flow knows what you want". The Next Web. Retrieved 2021-02-22.
  20. ^ "About Us – Meet the Gadget Flow Team". Gadget Flow. Retrieved 2021-02-22.
  21. ^ Graft, Brian de (2016-10-28). "The Gadget Flow knows what you want". The Next Web. Retrieved 2021-03-02.
  22. ^ "Gadget Flow - We Curate You Discover - The Shorty Awards". Retrieved 2021-03-02.
  23. ^ "Gadgets Official Shop". Retrieved 13 July 2015.
  24. ^ "6,000 Companies Come to Life... How Gadget Flow's Revolutionizing How You Discover Products". The Huffington Post. Retrieved 6 March 2017.
  25. ^ "5 Smart Shopping Apps Taking the Retail World by Storm". Huffington Post. Retrieved 24 January 2018.
  26. ^ "Augmented Reality Marketplaces". Trend Hunter. Retrieved 24 January 2018.
  27. ^ "3 Secret Weapons to Make Your Crowdfunding Campaign a Resounding Success". Entrepreneur magazine. Retrieved 6 March 2017.
  28. ^ "Does Your Product Have To Be Unique To Be Successful?". Inc. Retrieved 24 January 2018.
  29. ^ "The Best Entrepreneurial Companies in America". Entrepreneur. Retrieved 2020-03-12.

External links[edit]