The General (insurance)

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The General
HeadquartersNashville, Tennessee, United States
Key people
Tony DeSantis, President & CEO; Steve Tjugum, COO
ProductsAuto insurance
The General Mascot

The General Automobile Insurance Services, Inc. (or simply The General) is a licensed insurance agency that is a subsidiary of PGC Holdings Corp., that focuses on auto insurance. In 2012, the company was acquired by American Family Insurance; The General brand still remains as a separate brand.[1] The General specializes in insuring drivers who are considered "high risk," whose car insurance premiums are typically more expensive.[2]


The General began selling insurance in 1963, under the company name Permanent General Agency.[3] Later, the name was changed to Permanent General Assurance Corporation (PGAC), and in 2012, it was announced that Permanent General and all affiliated companies will unify under the one brand name "The General."[4]

Since 2016, retired professional basketball player Shaquille O'Neal has endorsed and appeared in numerous commercials for the company.[5]

Operating territory[edit]

The General is based in Nashville, Tennessee, and has several physical store operations throughout the state of Louisiana, and internal offices in Arizona, California, Colorado, Florida, Georgia, Ohio, and Texas among others.


In 2012, The General and Ken Roberts Productions received three Telly Awards in the Animation category. A Silver Award was won for the Baseball ad,[6] and Bronze Awards were won for Football and Snowboard.[7]


  1. ^ American Family Insurance | Newsroom
  2. ^ The General Car Insurance |
  3. ^ History of the General | The General Auto Insurance
  4. ^ The General Insurance Brand | The General Auto Insurance
  5. ^ Rovell, Darren (May 18, 2016). "Shaq to endorse company that insured college car". Retrieved July 22, 2016.
  6. ^ The 33rd Annual Telly Awards | Winners
  7. ^ The 33rd Annual Telly Awards | Winners