The General Assembly (directors)

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The General Assembly
Occupation Commercial / Music Video Director
Years active 2007 - 2014

The General Assembly were a music video and commercial directing duo based in Los Angeles, CA. They directed music videos for such artists as A.C. Newman, Grum, The Wombats, Totally Enormous Extinct Dinosaurs, Jason Lytle, Fruit Bats (band) and Radar Bros. They also directed commercials for Jameson Irish Whiskey, O2 (UK), George Dickel, BT Group, Jeremiah Weed, Blinkbox, Diageo and BBC Radio 1.

In June 2010, their video for Jason Lytle's "I Am Lost (And The Moment Cannot Last)" was featured in the Los Angeles Film Festival. In June 2011, TGA was included in the prestigious Saatchi & Saatchi New Directors Showcase at the Cannes Lions International Festival of Creativity.[1] Also in 2011, they won the Audience Award at the Los Angeles Film Festival for their music video of Grum's "Can't Shake This Feeling."[2]

TGA fully disbanded as of 2014 with Adam Littke and Adam Willis now directing independently.

Music Videos[edit]

Year Artist Song Title
2008 Debate Team (band) "My Expertise"
Radar Bros. "Brother Rabbit"
2009 Jason Lytle "I Am Lost (And The Moment Cannot Last)"
Fruit Bats (band) "The Ruminant Band"
2010 Grum "Can't Shake This Feeling"
Everest "Let Go"
Grum "Through The Night"
The Wombats "Tokyo (Vampires & Wolves)"
The Wombats "Techno Fan" (Unreleased)
2011 Totally Enormous Extinct Dinosaurs "Trouble"
Totally Enormous Extinct Dinosaurs "Tapes & Money" (Unreleased)
Fruit Bats (band) "You're Too Weird"
2012 Everest "Ownerless"
A.C. Newman "I'm Not Talking"
2014 Eric D. Johnson (As EDJ) "A West County Girl"


Year Client Title
2011 O2 (UK) "DJ Coyle"
O2 (UK) "Peter & Sheila"
She & Him "A Very She & Him Christmas"
2012 Jeremiah Weed "Alligator"
Diesel (brand) "The Magic Of Christmas"
2013 Blinkbox "Stay Safe, Stay In"
BBC Radio 1 "Big Weekend"
Somersby Cider "Unboxing" (Unreleased)
George Dickel "George Dickel Presents" (Unreleased)
Plusnet "Juiced"
2014 Jameson Irish Whiskey "Jimmy's Story"
2015 She & Him "Guide To Standards"


  1. ^ Creativity-Online "Saatchi & Saatchi's 21st Annual New Directors Showcase", Creativity-Online, June 23, 2011, accessed July 20, 2011.
  2. ^ LA Film Fest "2011 Festival Winners", LA Film Fest, June 27, 2011, accessed July 20, 2011.